יום העיון עסק בניהולם של תהליכים עסקיים בתעשייה הקיבוצית וכיצד תורמות מערכות המידע המתקדמות לתהליכים אלו תוך התמקדות בניהול קשרי לקוחות ושותפים, תהליכי שימור לקוח והעלאת ערך הלקוח.
מטרתו העיקרית של הכנס הנה לבחון כיצד ניתן להגדיל את הכנסות החברה כמו גם את שביעות רצון לקוחותיכם בעשרות אחוזים.
את יום העיון הנחו בכירים מחברת salesforce.com החברה המובילה בעולם לניהול קשרי לקוחות, בלאט לפידות נציגתה הרשמית בישראל, וחברת SignatureIT המספקת פתרונות חכמים להקמה וניהול ערוצי מכירה.
9. The Manufacturing Industry Is In A State of Disruption
GLOBALIZATION CONNECTIVITYSPEED CONNECTED
PRODUCTS
Faster innovation cycles.
Lean operations. Time to
Value
Product & Service
Innovation. Geographic
Expansion
Empowered Customer.
Multi Channel Access
Need for integration
between systems and
products
10. How to Differentiate and Deliver on Customer Expectations
New
Marketing
Paradigm
Dispersed
Sales Teams
Need to
Differentiate
with Service
Channel
Partner
Execution
Driving
Connected
Product
Value
Social
Marketing
Improved
Sales
Coordination
Superior
Customer
Experience
Collaboration
with Partners
Solution &
Ecosystem
Innovation
11. When Current Systems Are Holding You Back
ERP Legacy Systems
Spreadsheets
Connected
Employees
Connected
Apps
Connected
Partners
Connected
Devices
Connected
Customers
12. Cloud . Social . Mobile . Connected
Sales Cloud
Service
Cloud
ExactTarget
Marketing
Cloud
AppExchange
Salesforce1 Platform APIs
Salesforce1 Mobile App
Salesforce1 Platform Services
Force.com Heroku1
ExactTarget
Fuel
Your Customers
Salesforce1: A New Customer Platform for Manufacturing
Manufacturing Industry Solutions
13. Durable Goods Heavy Industrials Diversified Industrials
Manufacturing Industry Segments
14. • Control product development
• Collaborate on deals
• Increase cross-sell and up-sell opportunities
• Improve sales rep productivity
• 23% Growth in Sales
Enhance Your Sales Success
Collaborative
Sales &
Commerce
15. Schneider Electric Powers Up their Sales Teams with the
Sales Cloud
• Fast-Track deployment to 300 users in 6
weeks
• 18,000 users across 70 Countries in less
than 18 months
• Developed a “One Schneider” Program
• Integration with SAP and legacy applications
• Flexible Business Processes framework to
support individual country needs
16. • Gain access to real time product data
• Proactively support your customers
• Empower employees, partners and customers
• 3.5 Billion Networked Products by 2015 (IDC)
Make Your Products Smart
Connected
Products
21. אותנו לוקח זה ולאן
Average Percentage Improvements Reported by Customers
Source: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party,
Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per question vary.
המרת
לידים
+38%
פריון
מכירות
+36%
בתחזיות דיוק
+45%
הצלחה אחוזי
+26% +28%
מכירות
Hinweis der Redaktion
Hello, my name is ____. I am going to take you on a journey and show you how to become a customer company. I want to show you how to connect with your customers in a whole new way.
To do this, I am going to tell you a little about Salesforce.com, and then I am going to show how our customers are making a transformation in their business using social, mobile and cloud technologies to connect better with their customers.
The manufacturing industry today is going through intense changes, and these changes, or disruptions, are centered around 3 areas: Globalization, Connectivity and Speed.
Globalization: the world is flat. Companies source parts from all over the globe and serve customers in just as many far off regions. And this new, interconnected society, has led to increased competition, from new entrants in the global marketplace. A need for greater, more complex coordination among the various players. And greater risk, as we saw with the Dreamliner groundings that took place due to errors in the supply chain.
Connectivity: We are connected to more people, places and things that ever before. And this has created opportunities in manufacturing with the ability to connect to our products. And the opportunity to be connected anytime and anywhere with mobile devices. But it has also increased expectations around how I connect and how I engage with my end user.
And finally Speed: The pace of change is increasing. New products are released every year that make old technologies that we used to rely on obsolete. Things like 3-D printing are changing how we bring products to market. A the same time, there is an expectation from customers of greater customization of products, creating an even higher need for better forecasting and demand visibility.
You can even connect your products and services to social networks. In fact, IDC is saying that there will be twice as many connected products by 2015 as networked PCs. That’s incredible.
Our customers, like P&H Mining, are building networks that also include their machines and using the data to provide better support, services and product quality. Connecting products to social networks can help build lifetime relationships with customers.
שמי רונית ליניק אני מנכלית של בלאט לפידות נציגתה הרשמית של סיילספורס בישראל
קצת על בלאט לפידות ....
The Sales Cloud is helping companies grow their businesses across every major metric. Our customers have seen, on average, a 26% increase in close rate, 38% increase in lead conversion…
And of course all of these metrics lead to the most important metric, which is a 28% increase in sales.
About Confirmit:
About the Metrics:
• Business executives/sponsors/system administrators involved in the CRM purchase decision were asked about percentage improvements the Salesforce service had helped them to achieve. The metrics are the average percent improvement reported. More About the Survey:
• In March 2013, Salesforce.com conducted its biannual, worldwide, on-line Customer Relationship Survey hosted by independent third-party Confirmit Inc.
• The relationship survey assesses various aspects of the relationship between salesforce.com and its customers, including customer loyalty, customer satisfaction, and return on investment achieved.
• A total of 5,288 responses to the survey were received from English, French, German, English UK and Japanese-speaking customers worldwide.
• A sample of this size is considered accurate at the 95 percent confidence level, +/- 1.35% margin of error. Response sizes per question vary.
• The respondents were randomly selected and represented organizations of all sizes and from a diverse set of 23 industries.
Confirmit helps businesses operationalize feedback to drive change throughout their organizations using the world’s most secure, reliable and scalable solutions for Voice of the Customer, Employee Engagement and Market Research programs.
