This document discusses how Netflix has established a culture of analytics. It outlines Netflix's cultural values like high performance and freedom/responsibility that support analytics. It also describes Netflix's team structure with vertical alignment across functions like engineering and content, and specializations within teams. The document notes how Netflix's technology has evolved from separate processes for analyzing and reporting data, to integrated platforms. It highlights data accessibility tools Netflix provides like Metacat, APIs, and portals. The document concludes that Netflix's cultural bias, team structure, innovative tools, and data accessibility have enabled its culture of analytics.