In this webinar, you will learn how to link a learning content strategy that relies upon bite-sized video to organizational objectives. The specific elements of a video strategy each guide a range of choices from how to incorporate the power of storytelling through video to achieve these objectives to decisions about specific video types, styles and delivery tools.

2. Chris Osborn
Vice President of Marketing
cosborn@bizlibrary.com
@chrisosbornstl
@BizLibrary
www.bizlibrary.com

3. Improve employee performance with the largest
and fastest-growing library of training videos.

4. WHAT YOU SHOULD BE ABLE TO TAKE-AWAY:
A
How to develop learning strategies that address the needs and
expectations of today’s workforce.
How to utilize the advantages of video to increase the impact of
employee learning.
Able to identify the key questions to answer as you develop an
effective video-focused learning strategy.

5. In a world of learning and development where
complexity is the enemy, [organizations need a] simple
and nimble approach to delivering high quality learning,
anywhere, anytime.
Michael Rochelle , Chief Strategy Officer,
Brandon-Hall Group

6. Traditional Learning Strategies
NEED
Sales Manager says we
“need sales training.”
Delivery
Sales team goes to sales
training class
Instructional Design
We find or develop
sales training content.
BUT…

7. Linking Content Strategy to Goals
? ? ? ?
What behaviors
support achievement of
each goal?
At what level of
mastery do we need to
perform or reach the
goal compared to
actual performance?
What
competencies/skills/kn
owledge must be
improved to fill current
performance gap?
What is the root cause
of the gap? Is employee
development the
answer, or something
else?

8. Compete and Win…
Adaptability
Capacity for
Change
Learning Takes
Center Stage
AGILITY

9. Employee Development Challenges
IMMEDIATE STRATEGIC
How do we achieve
goals?
How do we prepare the
organization for the
future (or is it the
present)?

10. ?
How are you
incorporating video
into your learning
programs?

11. …Agility is demonstrated by the ability to quickly solve day-to-day business
problems, to identify new processes and frameworks for speed of delivery,
to cross global and functional lines without faltering, and to accept, respond,
and initiate change.
Employees who can identify opportunities, adapt,
and thrive in the reality of change have a propensity
to be high performers. Given the right resources and
investment in learning, these traits are achievable
across the entire organization.”
John Ambrose, Sr. Vice
President Strategy,
Skillsoft

12. volatility
uncertainty
complexity
ambiguity
it’s a VUCA world…

13. Status quo – things
will go back to
normal…
Decrease in
competitiveness
Compete and win…

14. Traditional approaches to
learning were focused on
improving known skills to solve
known problems.

15. We are moving from a world of problems, which demand
speed, analysis and elimination of uncertainty to solve –
to a world of dilemmas, which demand patience, sense-
making and an engagement with uncertainty.
SOURCE: Denise Caron,
It’s a VUCA World

16. THE % OF KNOWLEDGE IN YOUR BRAIN NEEDED
TO DO YOUR JOB
1986 – 75% 1997 – 15-20% 2006 – 8-10%
Source: Robert Kelly, Carnegie-Mellon University

19. Traditional approaches
won’t work…

20. No classroom is large enough.
No individual is smart enough.
No response time is fast enough.
No intervention is complete enough.
No program lasts long enough.
No solution is global enough.
…

21. 70 : 20 : 10 Framework
EXPERIENTIAL : SOCIAL : FORMAL
Achieve Business Targets Increase Retention Focus on Performance
76%
OF MANAGERS felt their L&D
function was INEFFECTIVE or
VERY INEFFECTIVE in helping
them ACHIEVE BUSINESS
TARGETS
SOURCE: CORPORATE LEADERSHIP
COUNCIL, L&D TEAM CAPABILITIES
SURVEY 2011
Where did your
greatest learning
occur?
Not anti-training
but a focus on
performance

22. 70%
EXPERIENTIAL
20%
SOCIAL
10%
FORMAL

23. 1
3
2
CONTEXTUAL:
Role, location
INFORMAL:
Everyday, ad hoc
SOCIAL:
Discussion, recommendations
4
6
5
A Nimble Learning Content Strategy
TIMELY:
Just in time, moment of need
MOBILE:
Anywhere, anytime
CONCISE:
Short videos, quick updates

24. An information rich world
requires everyone to be
continuous learners.
…remember the 6%...

25. CONTENT
definition curation
delivery

26. WHAT IS CONTENT?
anything that answers a question that we
might be asking in the moment

27. Delivery looks
familiar to me and
there is video to
watch
Content is
personalized to fit
my needs
Mobile – must
have, it’s not an
option
Social – shareable
with friends and
colleagues and I
can comment
LEARNER EXPECTATIONS
CONTENT CHARACTERISTICS
Short, relevant videoI choose when and
how to access
content
Easy to use -
intuitive
Learning
experience fits to
delivery mode
Content is accessible
no matter what
device I’m using
Easy to find and
easy to share
Engaging
Content is
accessible in any
location or work
environment

28. IMMEDIATE
PERSONALIZED
democratic
USER-GENERATED
SOCIAL
MOBILE

29. Why bite sized
learning?

30. 11
minutes

33. Why short
video?

34. 50% 70%
100
ms
Of the brain is used for visual
processing
Of the sensory receptors are in
the eyes
To get a sense of the visual scene
Visually Wired Brain

35. Most human behavior is learned observationally through
modeling: from observing others, one forms an idea of
how new behaviors are performed, and on later occasions
this coded information serves as a guide for action.”
SOURCE: Bandura’s Social Learning Theory

36. Instant Message (IM):
Short conversation,
confirmations, quick requests
Video Conferencing:
Collaboration and
complex conversations
Virtual room:
Discussion groups, staff meetings,
cultural norms and values
Short Video:
Quick updates, refresher training,
micro learning, knowledge
sharing
Job Aids and Briefs:
How-to, static content,
references and data
Enterprise Social Network:
Knowledge sharing, networking,
connect with SME’s
Using the Right Tools for the Task

37. Where do I put my “stuff” so that it
is…secure, shareable, and searchable so
my ORGANIZATION can accomplish its
goals and…
…works the way I work and is useful to ME in
getting my job done.
SOURCE: AIIM Conference 2015, The Global Community of Information Professional

38. Enterprise Social Networks
Platform
Community
Content
Build networks with peers
Ask and answer questions
Share and find valuable
information posted by peers
Find and connect with experts
Access relevant learning
content
Build an internal “brand” and
reputation

39. CONTENT
definition curation
delivery

40. Curation
The key first step to making content useful.
Organize and access Searchable and relevantContext

41. CONTENT
definition curation
delivery

42. Delivery
Easy and simple access, when and where it’s needed.
Systems and tools User generatedAccess - work and
life

43. SYSTEMS
ACCESS
WORK & LIFE
USER-GENERATED
TOOLS
MOBILE

44. Where do I get learning resources?
BUILD BORROW BUY

45. How Tony Roma
Employees use Video
to Teach Important
Job Skills
“The world is changing.
People are changing. To be
effective, our employee
training is changing to
meet them where they are.”
Jessie Bray, Vice President of
Training and HR, Romacorp.

47. Challenge: Hard to make
time for training
“Tag Training”
• Development
opportunity
• Maintain work flow and
service standard
• Share and discuss with
co-workers
CASE STUDY: Nationwide
Dental Insurance Provider

48. KEY TAKE-AWAYS
A
Effective content strategies lie at the core of effective, next
generation employee learning strategies.
Content must be accessible in ways employees seek, find and
apply information.
It’s all about video today.

49. QUESTIONS

50. The Case for Video

51. Improve employee performance with the largest
and fastest-growing library of training videos.
FREE 30-DAY TRIAL!
no risk and
no obligation

52. HR RECERTIFICATION CREDIT
ACTIVITY TITLE:
How to Jump Start Your Video-Focused Learning Strategy
HRCI ID #: 244454
SHRM ID #: 15-8043
You will be emailed a link to the certificate
around 4:00 p.m. central time today.
The email will come from
no-reply@bizlibrary.com

53. Chris Osborn
Vice President of Marketing
cosborn@bizlibrary.com
@chrisosbornstl
@BizLibrary
www.bizlibrary.com