Is your website just an online brochure that does little to win you new clients? In 2017, it doesn't have to be that way!
In this webinar, we reveal the exact methods that successful firms use to get a predictable stream of leads from their websites.
What you'll Learn
- Why your website isn’t working right now
- Anatomy of a great accounting website
- How to create a “lead magnet"
- How to nurture leads automatically
- How to convert online leads
15 Tactics to Scale Your Trade Show Marketing Strategy
Receipe for online marketing success 2017
1. The recipe for online marketing success in 2017
Presenter: Matt Wilkinson, Founder & CEO Bizink
Web: bizinkonline.com
Twitter: @bizinkonline | @mattwilkinsonnz
2. About me...
Matt Wilkinson, Founder & CEO of Bizink
Over 15 years working in online business
Worked exclusively with accountants &
bookkeepers since 2010
Bizink makes accountants incredible
online
Work with firms in US, Canada, UK,
Australia and New Zealand
3. What we’ll cover…
Meetings matter
Understanding how your prospects think
Do you need more leads?
Marketing tactics from websites for search
engines
4. Online is just a channel – it’s
still about conversations
18. Sealing the deal with referrals
• Mobile friendly
• Calls to action
• Team page
• Case studies and testimonials
• Keep services simple
• Blog - deep content
• Take Bizink’s website audit
19. Turn visitors into leads
• Lead magnets
• Give away to get back
• Feeds your email marketing
20. Lead Nurturing
• Most leads don’t convert right
away
• Use email automation and
content to nurture leads
• You are top of mind when they
are ready to engage a firm
21. Results of a firm using lead
magnets & nurturing
• 16 qualified website leads
every month
• 60% convert to clients
• Clients worth $4000 annually
23. Ways to use social media
• Paid advertising
• Sharing content
• Research
• Networking
24. 80/20 social media
• Facebook page
• Facebook advertising
• LinkedIn
• Maybe Twitter
25. Search Engines
• Good for compliance firms
doing fixed price
• 80/20 of effort to returns
26. Takeaways
Meetings matter: online is just a channel
Existing clients: your best source of more business
Email marketing should be a priority
Website is still the hub of online activity
Social media is relationships online
Stop worrying about SEO!
27. Any questions?
Free website audit: bizinkonline.com/website-audit
Connect with me:
Email: enquiries@bizinkonline.com
Twitter: @mattwilkinsonnz | @bizinkonline