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Receipe for online marketing success 2017



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Is your website just an online brochure that does little to win you new clients? In 2017, it doesn't have to be that way!

In this webinar, we reveal the exact methods that successful firms use to get a predictable stream of leads from their websites.

What you'll Learn
- Why your website isn’t working right now
- Anatomy of a great accounting website
- How to create a “lead magnet"
- How to nurture leads automatically
- How to convert online leads

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Receipe for online marketing success 2017

  1. 1. The recipe for online marketing success in 2017 Presenter: Matt Wilkinson, Founder & CEO Bizink Web: Twitter: @bizinkonline | @mattwilkinsonnz
  2. 2. About me... Matt Wilkinson, Founder & CEO of Bizink Over 15 years working in online business Worked exclusively with accountants & bookkeepers since 2010 Bizink makes accountants incredible online Work with firms in US, Canada, UK, Australia and New Zealand
  3. 3. What we’ll cover… Meetings matter Understanding how your prospects think Do you need more leads? Marketing tactics from websites for search engines
  4. 4. Online is just a channel – it’s still about conversations
  5. 5. Your key metric: meetings Also essential: conversion ratio
  6. 6. Limited time? Keep it simple
  7. 7. Maybe you have all the leads you need
  8. 8. Email Marketing
  9. 9. $38 returned for every $1 spent (DMA) Versus Search = $22.24 Social = $12.71 (Direct Marketing Association) Why is email so important?
  10. 10. Three ways to use email • Newsletters • Email blasts • Automation
  11. 11. Websites
  12. 12. Is your website • Different? • Credible? • Authentic • Visible?
  13. 13. How do accounting websites really work?
  14. 14. 96% of people who visit your site are NOT READY to engage you* *Source: KISSmetrics
  15. 15. 79.5% of visitors to your site will NEVER RETURN* *Source: Google Analytics Benchmarking Data
  16. 16. 63% of people requesting information from service based businesses will not purchase for AT LEAST THREE MONTHS* *Source: Marketing Donut
  17. 17. Website essentials • Seal the deal with referrals • Turn visitors into leads
  18. 18. Sealing the deal with referrals • Mobile friendly • Calls to action • Team page • Case studies and testimonials • Keep services simple • Blog - deep content • Take Bizink’s website audit
  19. 19. Turn visitors into leads • Lead magnets • Give away to get back • Feeds your email marketing
  20. 20. Lead Nurturing • Most leads don’t convert right away • Use email automation and content to nurture leads • You are top of mind when they are ready to engage a firm
  21. 21. Results of a firm using lead magnets & nurturing • 16 qualified website leads every month • 60% convert to clients • Clients worth $4000 annually
  22. 22. Social Media
  23. 23. Ways to use social media • Paid advertising • Sharing content • Research • Networking
  24. 24. 80/20 social media • Facebook page • Facebook advertising • LinkedIn • Maybe Twitter
  25. 25. Search Engines • Good for compliance firms doing fixed price • 80/20 of effort to returns
  26. 26. Takeaways Meetings matter: online is just a channel Existing clients: your best source of more business Email marketing should be a priority Website is still the hub of online activity Social media is relationships online Stop worrying about SEO!
  27. 27. Any questions? Free website audit: Connect with me: Email: Twitter: @mattwilkinsonnz | @bizinkonline