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Content Marketing 
Checklist 
for Hospitality and 
Tourism 
Bernadette Bisculm www.bisculm.com @BisCulm
1. Analyse your position. 
Bernadette Bisculm 2
Strategische Hilfen 
2. What is your goal? 
Bernadette Bisculm 3
3. Who are our dream-guests? 
Bernadette Bisculm 4
4. What do your guests want? 
Bernadette Bisculm 5
5. What are your Subjects and 
Keywords? 
Bernadette Bisculm 6
t 
6. Who is where, when and with 
what device? 
Bernadette Bisculm 7
7. Plan your way to your goal. 
Bernadette Bisculm 8
8. Guide your guests to your hotel – 
step by step. 
Bernadette Bisculm 9
9. Who supports you? 
Take employees, friends, ... with you. 
Bernadette Bisculm 10
10. Who helps you in case of need? 
Bernadette Bisculm 11
11. Measure and optimize. 
Bernadette Bisculm 12
12. Give your guests your hand – 
Bernadette Bisculm 
13 
also in the virtual world.
Bernadette Bisculm 14 
BisCulmCom 
info@bisculm.com 
www.bisculm.com 
Menue 
• Blogposts 
• Newsletter 
• Workshops

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Content Marketing Strategy Checklist - For Hospitality and Tourism