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Presentation to the Colloquium 
“Economic Transformation in Cuba” 
Bildner Center for Western Hemisphere Studies 
City University of New York 
May 21, 2012 
by William A. Messina, Jr. 
Food and Resource Economics Department U.S. Food and Agricultural Exports to Cuba – Uncertain Times Ahead
Trade Sanctions Reform and Export Enhancement Act (TSRA) 
•In 2000 the U.S. Congress passed and President Clinton signed the TSRA legislation which allowed U.S. firms to sell agricultural and food products and medicine to Cuba. 
•One way trade only 
•All sales must be in cash 
•Cuba didn’t purchase from the U.S. until late 2001 following Hurricane Michelle. 
•More then $4 million worth of agricultural and food products were delivered to Cuba in the last 6 weeks of the year!
0 
100 
200 
300 
400 
500 
600 
700 
800 
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 
U.S. Food and Agricultural Exports 
$ Million 
Source: U.S. Department of Commerce 
U.S. FOOD AND AGRICULTURAL 
EXPORTS TO CUBA, 2000-11
TO CONSIDER TODAY: 
•Explosive increase in the role of the U.S. in Cuba’s food and agricultural markets after 2001 
•Decline in the U.S. role since 2008 
•Factors driving these changes: 
•Fluctuating commodity prices 
•Cuban policy 
•U.S. policy 
•Policies of other countries 
•Prospects for the future
0 
100 
200 
300 
400 
500 
600 
700 
800 
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 
U.S. Food and Agricultural Exports 
$ Million 
Source: U.S. Department of Commerce 
U.S. FOOD AND AGRICULTURAL 
EXPORTS TO CUBA, 2000-11
0 
200 
400 
600 
800 
1000 
1200 
1400 
1600 
1800 
2000 
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 
United States Brazil EU27 Other 
$ Million 
CUBAN FOOD AND AG. IMPORTS 
BY COUNTRY, 2000-11 
Est. 
Source: GTIS
0 
200 
400 
600 
800 
1000 
1200 
1400 
1600 
1800 
2000 
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 
United States Brazil EU27 Other 
$ Million 
Source: GTIS 
Est. 
CUBAN FOOD AND AG. IMPORTS 
BY COUNTRY, 2000-11
0 
200 
400 
600 
800 
1000 
1200 
1400 
1600 
1800 
2000 
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 
United States Brazil EU27 Other 
$ Million 
Source: GTIS 
Est. 
In 2002 U.S became 
Cuba’s #1 supplier of food 
and agricultural products! 
CUBAN FOOD AND AG. IMPORTS 
BY COUNTRY, 2000-11
0 
200 
400 
600 
800 
1000 
1200 
1400 
1600 
1800 
2000 
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 
United States Brazil EU27 Other 
$ Million 
Source: GTIS 
Est. 
CUBAN FOOD AND AG. IMPORTS 
BY COUNTRY, 2000-11 
By 2003, U.S was supplying 
about 1/3 of Cuba’s total 
food and ag. imports!
IN SUPPLYING ABOUT 1/3 OF CUBA’S FOOD IMPORT NEEDS IN 2003, THE UNITED STATES WAS 
•Cuba’s 4th largest supplier of TOTAL IMPORTS (after Venezuela, PRC and Spain) 
•Cuba’s 5th largest trading partner overall - imports plus exports (after above countries and Canada) 
•Highlights the trade potential between the U.S. and Cuba!
0 
200 
400 
600 
800 
1000 
1200 
1400 
1600 
1800 
2000 
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 
United States Brazil EU27 Other 
$ Million 
Source: GTIS 
CUBAN FOOD AND AG. IMPORTS 
BY COUNTRY, 2000-11
WHY DID U.S. EXPORTS TO CUBA DECREASE IN 2005 AND 2006 WHEN CUBA’S IMPORTS WERE INCREASING? 
•In late 2004 the U.S. government announced that it was reassessing the cash sale provisions for sales to Cuba. 
•Cuban government reacted by reducing purchases from the United States to reduce its exposure. 
•New terms (2006) = irrevocable letter of credit in place before ships leave U.S. ports. 
•Perverse consequences – U.S. policy change saved Cuban government millions in demurrage charges – used to purchase food from other countries! 
•In 2007 the Cuban government became more comfortable with new U.S. terms and increased purchasing again.
0 
200 
400 
600 
800 
1000 
1200 
1400 
1600 
1800 
2000 
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 
United States Brazil EU27 Other 
$ Million 
Source: GTIS 
Est. 
CUBAN FOOD AND AG. IMPORTS 
BY COUNTRY, 2000-11
2008 HURRICANE SEASON – most destructive in Cuban recorded history 
T.S. Fay: 8/16 – 8/18 H. Gustav: 8/30 - 9/1 H. Hanna: 9/2 – 9/3 H. Ike: 9/8 – 9/9 T.S. Paloma: 11/8 – 11/9
HURRICANE IKE
2008 HURRICANE SEASON 
•Hurricane damage (crops in field lost from winds and flooding, tree damage, and losses of stored food) 
•U.S. a major beneficiary because of: 
+ Geographic proximity 
+ Lower economic order quantities 
- Cash sale requirements 
•U.S. food and agricultural exports to Cuba increased by more than ¼ of a billion dollars between 2007 and 2008 to over $700 million. 
•Commodity prices high in 2008
A STRIKING ANNOUNCEMENT IN 2008 
•In 2008 a Cuban Ministry of Agriculture official publicly reported that OVER 80% OF CUBA’S TOTAL FOOD SUPPLY WAS IMPORTED! 
•This led to a more formal, stated policy goal of “the replacement of imports, beginning with foodstuffs and agricultural products, as a strategic objective for Cuba” (Granma, December 26, 2008).
0 
2,000,000 
4,000,000 
6,000,000 
8,000,000 
10,000,000 
12,000,000 
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 
Roots, Tubers and Bananas Vegetables 
Cereales Paddy Rice 
Legumes Citrus 
Other Fruits 
Metric tons 
Source: Cuban Anuario Estadistico 
CUBAN AGRICULTURAL 
PRODUCTION, 2000-11
TROUBLING TRENDS 
-Declines in Cuba’s domestic agricultural and food production after 2004 
-Meant continued reliance on imported food 
-Financial situation constrained Cuba’s ability to import food from the United States 
•A FOOD CRISIS APPEARED TO BE LOOMING, UNTIL . . . 
+In 2008 some countries begin to offer Cuba credit for agricultural purchases 
A POSITIVE DEVELOPMENT
0 
200 
400 
600 
800 
1000 
1200 
1400 
1600 
1800 
2000 
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 
United States Brazil EU27 Other 
$ Million 
Source: GTIS 
Est. 
CUBAN FOOD AND AG. IMPORTS 
BY COUNTRY, 2000-11
Source: GTIS CUBAN IMPORTS OF TSRA-ELIGIBLE AG. PRODUCTS - SHARE by Major Suppliers, 2000-11
Source: GTIS CUBAN IMPORTS OF TSRA-ELIGIBLE AG. PRODUCTS - SHARE by Major Suppliers, 2000-11 In 2011 BRAZIL BECAME CUBA’S #1 SUPPLIER OF FOOD & AG. PRODUCTS
0 
200 
400 
600 
800 
1000 
1200 
1400 
1600 
1800 
2000 
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 
United States Brazil EU27 Other 
$ Million 
Source: GTIS 
Est. 
FUTURE PROSPECTS FOR U.S. 
FOOD AND AG. EXPORTS TO CUBA? 
U.S. food and ag. exports to 
Cuba decreased about 3.5% 
in 2011 to $340 million.
FUTURE PROSPECTS . . . ? 
•At the USDA Agricultural Outlook forum in February, I made two observations about the near term prospects for U.S. food and agricultural exports to Cuba: 
1.I expected Cuba’s purchases from the United States to remain fairly stable in 2012, although there is a “wild card” . . . 
But maybe I was wrong!
0 
20 
40 
60 
80 
100 
120 
140 
160 
180 
200 
2007 2008 2009 2010 2011 2012 
U.S. Food and Agricultural Exports 
$ Million 
Source: U.S. Department of Commerce 
U.S. FOOD AND AG. EXPORTS TO CUBA, 
January to March, 2007-12
0 
20 
40 
60 
80 
100 
120 
140 
160 
180 
200 
2007 2008 2009 2010 2011 2012 
U.S. Food and Agricultural Exports 
$ Million 
Source: U.S. Department of Commerce 
U.S. FOOD AND AG. EXPORTS TO CUBA, 
January to March, 2007-12 
First quarter 2012 exports almost as 
high as in record year or 2008!
OTHER CONSIDERATIONS 
•One quarter does not a year make! 
•What factors could be driving this? 
•Maybe the Pope’s visit . . . ?
OTHER CONSIDERATIONS 
•One quarter does not a year make! 
•What factors could be driving this? 
•Maybe the Pope’s visit . . . ? 
Jan to Mar 2011 
Jan to Mar 2012 
% change 
Million $ 
BULK 
$66.1 
$95.3 
44% 
INTERMEDIATE 
$9.7 
$12.0 
24% 
CONSUMER- ORIENTED 
$15.8 
$55.9 
254% 
TOTAL 
$91.6 
$163.2 
78% 
Values increased about 8% more than quantities, indicating only slight price increases.
FUTURE PROSPECTS . . . ? 
•My second observation from my presentation at the USDA Agricultural Outlook forum about the near term prospects for U.S. food and agricultural exports to Cuba: 
2.The increasing role of Brazil could further erode the U.S. share of Cuba’s food and agricultural imports
BRAZIL IS A “WILD-CARD” AND COULD TAKE U.S. SHARE IN SOME COMMODITIES 
•Brazil has recently invested in Cuba’s poultry industry 
•Brazil is assisting with soybean production 
•President Rousseff’s recent visit 
•$680 million to refurbish Cuba’s Port Mariel 
•$400 million in credits for food purchases 
•$200 million to improve agriculture 
•AND if there is any question about Brazil’s level of interest . . .
BRAZILIAN EQUIPMENT IN CUBA, October 2011
BRAZILIAN EQUIPMENT IN CUBA, October 2011
BRAZILIAN EQUIPMENT IN CUBA, October 2011
THE CUBANS READILY ADMIT THAT THIS IS A “MODEL” FARM 
•Sugar production is reported to have improved this season. 
•Brazil is becoming an increasingly important player in Cuba. 
 Cuba’s #1 food and agricultural import supplier in 2011 
•Foreign investment has the potential to dramatically change Cuba’s agricultural sector!
POTENTIAL FOR CUBAN AGRICULTURE IS HUGE! Cuba has: 
•Extensive arable land 
•Good soils 
•Water 
•Climate 
•Good farmers
CUBA’S POTENTIAL GAME CHANGER – OIL! 
Photo by: 
Javier Galeano Associated Press 
January 19, 2012

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U.S. Food and Agricultural Exports to Cuba - Uncertain Times Ahead

  • 1. Presentation to the Colloquium “Economic Transformation in Cuba” Bildner Center for Western Hemisphere Studies City University of New York May 21, 2012 by William A. Messina, Jr. Food and Resource Economics Department U.S. Food and Agricultural Exports to Cuba – Uncertain Times Ahead
  • 2. Trade Sanctions Reform and Export Enhancement Act (TSRA) •In 2000 the U.S. Congress passed and President Clinton signed the TSRA legislation which allowed U.S. firms to sell agricultural and food products and medicine to Cuba. •One way trade only •All sales must be in cash •Cuba didn’t purchase from the U.S. until late 2001 following Hurricane Michelle. •More then $4 million worth of agricultural and food products were delivered to Cuba in the last 6 weeks of the year!
  • 3. 0 100 200 300 400 500 600 700 800 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 U.S. Food and Agricultural Exports $ Million Source: U.S. Department of Commerce U.S. FOOD AND AGRICULTURAL EXPORTS TO CUBA, 2000-11
  • 4. TO CONSIDER TODAY: •Explosive increase in the role of the U.S. in Cuba’s food and agricultural markets after 2001 •Decline in the U.S. role since 2008 •Factors driving these changes: •Fluctuating commodity prices •Cuban policy •U.S. policy •Policies of other countries •Prospects for the future
  • 5. 0 100 200 300 400 500 600 700 800 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 U.S. Food and Agricultural Exports $ Million Source: U.S. Department of Commerce U.S. FOOD AND AGRICULTURAL EXPORTS TO CUBA, 2000-11
  • 6. 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 United States Brazil EU27 Other $ Million CUBAN FOOD AND AG. IMPORTS BY COUNTRY, 2000-11 Est. Source: GTIS
  • 7. 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 United States Brazil EU27 Other $ Million Source: GTIS Est. CUBAN FOOD AND AG. IMPORTS BY COUNTRY, 2000-11
  • 8. 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 United States Brazil EU27 Other $ Million Source: GTIS Est. In 2002 U.S became Cuba’s #1 supplier of food and agricultural products! CUBAN FOOD AND AG. IMPORTS BY COUNTRY, 2000-11
  • 9. 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 United States Brazil EU27 Other $ Million Source: GTIS Est. CUBAN FOOD AND AG. IMPORTS BY COUNTRY, 2000-11 By 2003, U.S was supplying about 1/3 of Cuba’s total food and ag. imports!
  • 10. IN SUPPLYING ABOUT 1/3 OF CUBA’S FOOD IMPORT NEEDS IN 2003, THE UNITED STATES WAS •Cuba’s 4th largest supplier of TOTAL IMPORTS (after Venezuela, PRC and Spain) •Cuba’s 5th largest trading partner overall - imports plus exports (after above countries and Canada) •Highlights the trade potential between the U.S. and Cuba!
  • 11. 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 United States Brazil EU27 Other $ Million Source: GTIS CUBAN FOOD AND AG. IMPORTS BY COUNTRY, 2000-11
  • 12. WHY DID U.S. EXPORTS TO CUBA DECREASE IN 2005 AND 2006 WHEN CUBA’S IMPORTS WERE INCREASING? •In late 2004 the U.S. government announced that it was reassessing the cash sale provisions for sales to Cuba. •Cuban government reacted by reducing purchases from the United States to reduce its exposure. •New terms (2006) = irrevocable letter of credit in place before ships leave U.S. ports. •Perverse consequences – U.S. policy change saved Cuban government millions in demurrage charges – used to purchase food from other countries! •In 2007 the Cuban government became more comfortable with new U.S. terms and increased purchasing again.
  • 13. 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 United States Brazil EU27 Other $ Million Source: GTIS Est. CUBAN FOOD AND AG. IMPORTS BY COUNTRY, 2000-11
  • 14. 2008 HURRICANE SEASON – most destructive in Cuban recorded history T.S. Fay: 8/16 – 8/18 H. Gustav: 8/30 - 9/1 H. Hanna: 9/2 – 9/3 H. Ike: 9/8 – 9/9 T.S. Paloma: 11/8 – 11/9
  • 16. 2008 HURRICANE SEASON •Hurricane damage (crops in field lost from winds and flooding, tree damage, and losses of stored food) •U.S. a major beneficiary because of: + Geographic proximity + Lower economic order quantities - Cash sale requirements •U.S. food and agricultural exports to Cuba increased by more than ¼ of a billion dollars between 2007 and 2008 to over $700 million. •Commodity prices high in 2008
  • 17. A STRIKING ANNOUNCEMENT IN 2008 •In 2008 a Cuban Ministry of Agriculture official publicly reported that OVER 80% OF CUBA’S TOTAL FOOD SUPPLY WAS IMPORTED! •This led to a more formal, stated policy goal of “the replacement of imports, beginning with foodstuffs and agricultural products, as a strategic objective for Cuba” (Granma, December 26, 2008).
  • 18. 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Roots, Tubers and Bananas Vegetables Cereales Paddy Rice Legumes Citrus Other Fruits Metric tons Source: Cuban Anuario Estadistico CUBAN AGRICULTURAL PRODUCTION, 2000-11
  • 19. TROUBLING TRENDS -Declines in Cuba’s domestic agricultural and food production after 2004 -Meant continued reliance on imported food -Financial situation constrained Cuba’s ability to import food from the United States •A FOOD CRISIS APPEARED TO BE LOOMING, UNTIL . . . +In 2008 some countries begin to offer Cuba credit for agricultural purchases A POSITIVE DEVELOPMENT
  • 20. 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 United States Brazil EU27 Other $ Million Source: GTIS Est. CUBAN FOOD AND AG. IMPORTS BY COUNTRY, 2000-11
  • 21. Source: GTIS CUBAN IMPORTS OF TSRA-ELIGIBLE AG. PRODUCTS - SHARE by Major Suppliers, 2000-11
  • 22. Source: GTIS CUBAN IMPORTS OF TSRA-ELIGIBLE AG. PRODUCTS - SHARE by Major Suppliers, 2000-11 In 2011 BRAZIL BECAME CUBA’S #1 SUPPLIER OF FOOD & AG. PRODUCTS
  • 23. 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 United States Brazil EU27 Other $ Million Source: GTIS Est. FUTURE PROSPECTS FOR U.S. FOOD AND AG. EXPORTS TO CUBA? U.S. food and ag. exports to Cuba decreased about 3.5% in 2011 to $340 million.
  • 24. FUTURE PROSPECTS . . . ? •At the USDA Agricultural Outlook forum in February, I made two observations about the near term prospects for U.S. food and agricultural exports to Cuba: 1.I expected Cuba’s purchases from the United States to remain fairly stable in 2012, although there is a “wild card” . . . But maybe I was wrong!
  • 25. 0 20 40 60 80 100 120 140 160 180 200 2007 2008 2009 2010 2011 2012 U.S. Food and Agricultural Exports $ Million Source: U.S. Department of Commerce U.S. FOOD AND AG. EXPORTS TO CUBA, January to March, 2007-12
  • 26. 0 20 40 60 80 100 120 140 160 180 200 2007 2008 2009 2010 2011 2012 U.S. Food and Agricultural Exports $ Million Source: U.S. Department of Commerce U.S. FOOD AND AG. EXPORTS TO CUBA, January to March, 2007-12 First quarter 2012 exports almost as high as in record year or 2008!
  • 27. OTHER CONSIDERATIONS •One quarter does not a year make! •What factors could be driving this? •Maybe the Pope’s visit . . . ?
  • 28. OTHER CONSIDERATIONS •One quarter does not a year make! •What factors could be driving this? •Maybe the Pope’s visit . . . ? Jan to Mar 2011 Jan to Mar 2012 % change Million $ BULK $66.1 $95.3 44% INTERMEDIATE $9.7 $12.0 24% CONSUMER- ORIENTED $15.8 $55.9 254% TOTAL $91.6 $163.2 78% Values increased about 8% more than quantities, indicating only slight price increases.
  • 29. FUTURE PROSPECTS . . . ? •My second observation from my presentation at the USDA Agricultural Outlook forum about the near term prospects for U.S. food and agricultural exports to Cuba: 2.The increasing role of Brazil could further erode the U.S. share of Cuba’s food and agricultural imports
  • 30. BRAZIL IS A “WILD-CARD” AND COULD TAKE U.S. SHARE IN SOME COMMODITIES •Brazil has recently invested in Cuba’s poultry industry •Brazil is assisting with soybean production •President Rousseff’s recent visit •$680 million to refurbish Cuba’s Port Mariel •$400 million in credits for food purchases •$200 million to improve agriculture •AND if there is any question about Brazil’s level of interest . . .
  • 31. BRAZILIAN EQUIPMENT IN CUBA, October 2011
  • 32. BRAZILIAN EQUIPMENT IN CUBA, October 2011
  • 33. BRAZILIAN EQUIPMENT IN CUBA, October 2011
  • 34. THE CUBANS READILY ADMIT THAT THIS IS A “MODEL” FARM •Sugar production is reported to have improved this season. •Brazil is becoming an increasingly important player in Cuba.  Cuba’s #1 food and agricultural import supplier in 2011 •Foreign investment has the potential to dramatically change Cuba’s agricultural sector!
  • 35. POTENTIAL FOR CUBAN AGRICULTURE IS HUGE! Cuba has: •Extensive arable land •Good soils •Water •Climate •Good farmers
  • 36. CUBA’S POTENTIAL GAME CHANGER – OIL! Photo by: Javier Galeano Associated Press January 19, 2012