Everyone knows LinkedIn as the professional social networking site. But most people don't take advantage of all the promotional tools the site has to offer.
Watch the webinar recording here: https://www.bigmarker.com/illinois_business_community/room56
In this presentation, learn a few easy ways your business can harness these tools, and reach out to the 260 million LinkedIn professionals around the world.
3. What is Linked In?
•
•
•
•
•
Online professional social networking site
Launched in May 2003
259 million users as of Oct. 2013
3 million business pages
2.1 million groups
4. What does Linked
offer?
• The primary use of LinkedIn is networking
– 200 countries are represented (in 20 languages)
– 1 billion endorsements (3/17/13)
– 200 conversations per minute (8/22/13)
5. What does Linked
offer?
• Valuable promotional tools aren’t as widely
used
• Help increase business exposure
– Company pages
– Group pages
– Event promotion
6. Company Pages
• Opportunity to showcase company to
LinkedIn communities
• Include company
overview, products &
services, careers
• Adds credibility to
organization
7. Company Pages
1. Include only the most important
information
– Create short, clear company overview
8. Company Pages
2. List key products & services
– What your company offers
– Make sure all information is clear and concise
– Make sure information lists key benefits
– List an informed
contact
– Include relevant
links
9. Company Pages
3. Take advantage of additional customization
– Make sure content is interesting and readerfriendly
– Add logos, include pictures of your products and
services, create banners, videos
10. Company Pages
4. Use key words throughout content
– SEO
– Capture people searching for relevant
organizations
– Specific to your areas of expertise
11. Company Pages
5. Include a call to action
– To each product or service
– Make them appeal to target audiences to drive
interest
12. Group Pages
1. Identify the right groups to join
– Join up to 50
– Find relevant groups, but choose carefully
13. Group Pages
2. Review group statistics
– View demographics, growth, and activity
• Compare to target audience
15. Group Pages
3. Be cautious of group environment
– Be aware of group culture and rules
– You don’t want to be off-putting
16. Group Pages
4. Contribute valuable, relevant information
– Spamming is negatively received and against
most group rules
– Promote yourself when it applies
– Provide your quality, relevant, and helpful
insights to gain credibility
17. Event Promotion
1. Leverage your following if you already have
one
–
–
–
–
Update personal and professional pages
Define your audience and tailor the message
Concise, clear call to action
Link to a registration page
18. Event Promotion
2. Direct message your
connections
– Short, benefit-focused
– Keep in mind sending
limit of 50 at a time
• Send to those who are
likely to be interested
19. Event Promotion
3. Post to relevant groups
– A lot of groups on LinkedIn tailored to very
specific purposes
– Join and begin discussions around event
20. Event Promotion
4. Use paid
advertising
– Decide who
will see the ad
using LinkedIn
data
22. Event Promotion
5. Ask speakers & participants to promote to
their networks
– Likely to have engaged relevant networks
already
– Already interested on the topic
23. Recap
• Company Pages
– Make concise yet personalized company page
with SEO value
• Group Pages
– Join relevant groups and contribute quality
insight to conversations
• Event Promotion
– Reach out to your network, groups, and consider
paid advertising
24. Thank You!
If
you
have
any
ques.ons,
feel
free
to
email
me:
andrew.bungert@bigmarker.com