Marketing focuses on writing engaging content and delivering the right content at the right time. It then leverages real-time data to deliver said content just-in-time. Marketing and Learning and Development (L&D) have more in common than we might think. As L&D professionals we should follow Marketing’s example and create the right content for our audiences at the right time, leveraging data to better understand what content is needed when, and design unforgettable learning experiences along the way. Take-Aways: Learn the makeup of a content strategy plan Create a content strategy plan Leverage Trello to collaboratively work on a content strategy plan

1. Content Strategy Isn’t
Just For Marketers
DIGITAL EDUCATION SUCCESS
Bianca Baumann, CTDP, M.Sc.
www.biancabaumann.com

2. Tweet About This Session
@biancabaumann
#contentstrategy

3. Content Strategy
Content Strategy Plan
Use Trello

5. Trello Take AwaysIntro
Think of an area or topic you would like
to create a content strategy for. It could
be a current or upcoming project that you
are very familiar with.
Content Strategy Plan
@biancabaumann

6. Trello Take AwaysIntro Content Strategy Plan
Content Strategy?

7. @biancabaumann
Intro Topic 1 Plan Trello Take Aways
What’s available and what’s needed?
Drive an individual’s performance
Right content, audience, time and place
Content is a business asset
Intro Content Strategy

8. Trello Take AwaysIntro
Think back to the topic you had selected
earlier in this session. Now that you
learned more about content strategy, will
you be able to still use it to build out a
content strategy?
Content Strategy Plan
@biancabaumann

9. Content Strategy Plan Process

10. @biancabaumann
Intro Topic 1 Topic 2 Trello Take Aways
Analyze
Create, curate and collaborate
Deliver, publish and share
Measure
Intro Content Strategy Plan
Maintain, expire, destroy

11. Trello Take AwaysIntro
65%
Content Strategy Plan
25% 10%
Create Curate Syndicate
@biancabaumann

12. @biancabaumann
Intro Topic 1 Topic 2 Topic 3 Take Aways
Create a content taskforce
Summarize what you already have
Repurpose content
Intro Content Strategy Plan Trello

13. Trello Take AwaysIntro Content Strategy Plan
Content strategy plan...it’s easier
than you think
@biancabaumann

14. Trello Take AwaysIntro Content Strategy Plan
Think back to the topic you had selected
earlier in this session. How would you
customize your very own content
strategy plan, what columns would you
add or delete?
@biancabaumann

15. Trello Take AwaysIntro Content Strategy Plan
Take it to the
next level:
Trello
@biancabaumann

16. Trello Take AwaysIntro Content Strategy Plan
Let’s explore Trello together!
➔ Sign up for Trello
➔ Copy my board
http://bit.ly/contentstrategyguild
➔ Start using it for your own purposes
@biancabaumann

17. Create engaging, reusable and sustainable content
Manage content as business asset
Right content, right time, right audience
Analyze, create, deliver, measure, and maintain
Start small and graduate to Trello
Use example and tips and tricks boards
Intro Content Strategy Plan Trello Take Aways

18. Questions?
DIGITAL EDUCATION SUCCESS
www.biancabaumann.com @biancabaumann www.linkedin.com/in/biancabaumann/