Southwest Airlines has been very successful due to its unique business model and emphasis on keeping costs low to offer affordable fares to customers. Key aspects of its model include operating a single type of aircraft (Boeing 737) for efficiency, turning aircraft around quickly, flying point-to-point routes rather than connecting flights, not assigning seats, and not serving meals on flights. Southwest also saves on fuel costs through lighter aircraft, strict baggage weight limits, and fuel hedging contracts. This stability and low-cost approach has allowed Southwest to remain profitable while other airlines struggle.

1. Love at
Southwest Airlines

2. Headquarters: P.O. Box36611
2702 Love Field Drive
Dallas, TX75235
Phone:214-792-4000
Stock Symbol: LUV (NYSE)

5. Suchloyalty and productivity among the employees were brought by
the way southwest’s Managementtreats them.
A veryproductive and loyal workforceis a key reason for it’s
success.

7. MOREOVER THEY ARE ALWAYS READY TO TAKE RISKS
AND
CONQUER THE WORLD
These decisions have helped Southwest be flexible in the
face of the recent decreases in airplane passengers caused
by the 9/11 terrorist attacks and the world economic crisis.

8. FOLLOWING ARE THE STEPS TAKEN BY
SOUTHWEST TO SAVE MONEY AND PASS TO
CUSTOMERS THROUGH LOW FARES :

9. Thus adding more passengers per flight.
They have lower turn around times and a unique boarding
process without assigned seating.
By providing lower affordable flying for passengers, this
results in faster turnarounds and lower fares.

10. Themechanicsand management cansubstitute the aircraftand can rescheduleflight
crewsor transfermechanicsin a timely manner.

12.  EVERY MINUTE THING USED IS MADE OF SPECIAL
LIGHTER FABRICS.
 THEY DON’T EVEN CARRY MORE WATER IN THE PLANE
TO REDUCE WEIGHT
 THEY ARE STRICT AND CAUTIOUS ABOUT THE WEIGHT
OF LUGGAGES PERMITTED
LESS WEIGHT ,LESS FUEL

13. IT HAS NEVER SERVED MEALS AND DOESN’T
HAVE ADVANCED SEAT RESERVATIONS.
AND FLIES ONLY
BOEING AIRPLANES.

14. Southwest is one of those airlines
who are consistently earning profits
despite the problems the industry is
facing.
With such stability, the corporation is
able to make decisions and adjust
policies, which other heavily
burdened airlines may not be able to
imitate

15. t want tocopy the Southwest Airlines model.
service and feel that becausetheir service is
m priceon their tickets.
d still pay to flywith theseairlines.

16. In 2004, Southwest Airline served:
49 million cans of soda, juices, and water
8.1 million alcoholic beverages
3.3 million bags of pretzels
95.3 million bags of peanuts

17. Following are the steps taken by Southwest to save money and pass
to customers through low fares;
Flies over 3100 short and point to point trips in a day.
 Fast turn around service .
 Unique boarding pass
 Operate Boeing 737 for all its flight which simplifies the training
process for employees and save time and manpower.
 Program to hedge fuel prices by purchasing options years in
advance long term contract.
 Lighter planes as lighter planes use less fuel.
 It has never served meals, does not have advanced seat
reservations, and flies only Boeing airplanes.

19. DISCLAIMER
Created by Bhupendra
Vishwakarma, UIT-RGPV during
a marketing internship by pof.
Sameer Mathur, IIM Lucknow.