Exacaster Smart Marketing toolkit is a customer base management platform that provides all of the building blocks necessary to address the most advanced needs of marketers in the era of Big Data, omni-channel marketing and artificial intelligence.

1. How does it work?
What is it?
Benefits
Exacaster Smart Marketing toolkit is a customer base
management platform that provides all of the building blocks
necessary to address the most advanced needs of marketers in
the era of Big Data and AI. Our solution is focused on enabling
marketers to execute business processes such as Acquisition,
On-boarding, Up-sell and Retention.
Big-data native
Omni-channel
All-inclusive
Open
Cost-effective
Integrated
Exacaster Smart Marketing Toolkit consists of 5 main parts:
Smart Marketing
Toolkit
For next-generation
customer base management
Smart
Marketing
Toolkit
• Collect customer data from
multiple sources
• Transform customer data into
1000s of meaningful insights about
each customer
• Access data with your favourite
tools (Tableau, Power BI, Excel, etc.)
through SQL interface.
• Slice and group your customer
base without using SQL
• Create smart, self-updating
segments using flexible rules
• Use micro-segments to target
your campaigns better
• Use state-of-the-art predictive analytics
to target your campaigns better
• Leverage self-learning models without
having in-house data science expertise
• We maintain and track model
performance for you automatically
Predictive Analytics
Segmentation
Customer 360 profileReporting
• Use pre-built dashboards to track
campaign performance
• Extend dashboards to cover your
needs using integrated
Tableau Server + Tableau Desktop
• Build and publish reports – the
leading data visualization tools on
the market
Campaign Management
• Run all campaigns with data-driven
decisions – real time, periodically or
manually
• Cover all channels and all campaign
scenarios with a single, integrated
tool
• Scale and personalize messages for
millions of recipients

2. Target specific audiences
• Fast segmentation process without special
technical skills
• Customizable segmentation rules
• Easy tracking of all KPIs
Segmentation
Understand your customer
Customer 360 profile
• Fast way to carry out customer base analysis
and predictive analytics
• Low maintenance
• Industry standard data models available for
easy real time data access for third-party tools
Make smarter decisions
• Customizable and automated advanced
analytics models
• Automatic evaluation and improvement
• Instantly operate in production
• Easy to use without in-house data science
experience
Predictive Analytics
Rich visualizations for evaluation
Reporting
• Centralized control over reports to evaluate
campaigns easily
• Fast data calculation thanks to Data Lake
capabilities
• Flexible ways of exposing data to end-use
Build customer journeys with ease
Campaign Management
Exacaster is a leading big data predictive
analytics technology company providing
software and machine-learning algorithms for
customer churn prediction, up-sell targeting,
product recommendations, segmentation and
real time dynamic pricing.
About us
Jolita Bernotienė
Sales Director
+370 636 06360
jolita@exacaster.comSchedule a demo www.exacaster.com
• Real-time and batch campaigns
• High-volume message personalization including
support for real-time data lookup
• Integrated with cloud-based or bespoke channel
providers analytics
• A/B and multivariate testing capabilities