The document discusses how to set SMART goals using a specific framework. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. The framework helps set clear, actionable goals that have a higher chance of being achieved. Examples are provided of vague goals transformed into SMART goals, such as transforming "Get better at email marketing" to "Improve our company's click-through rate by 10% by August 31st." Regularly reviewing and updating goals using this SMART framework can help drive better performance.

1. To Help You Succeed?
How To Set SMART Goals

2. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
Introduction
Introduction
Find out how to set up trackable, achievable goals or objectives for yourself,
your team, or your company.
How To Set SMART Goals To Help You Succeed?

3. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Think about playing darts with your friends.
If you don’t know where your target is, it’s going to be pretty tough to hit that
bullseye.
When I work with companies, one of the things I do is help them establish
goals that will give them the best possible chance of success.
The right goals give you, your team, or your company a sense of direction and a
clear target to aim for. But many businesses tend to set up goals that are far
too vague. Unclear and ambiguous goals are a lot harder to meet.

4. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
One of the best methods for setting good goals is using the SMART process,
which I’ll share with you in this post.
SMART is an acronym for Specific, Measurable, Achievable, Realistic, and Time-
Bound. A SMART goal incorporates all of these criteria to help you focus your
efforts and achieve success.
Here’s how to use the SMART method to set goals for yourself, your team, or
your company.

5. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
SMART goals are specific, measurable, achievable, relevant, and time-bound.
Specific: Make the goal as specific and narrow as possible. Ask yourself these
questions:
1. What do I want to accomplish?
2. Who is involved in this effort?
3. Where do I want to achieve this goal?
4. Why do I want to achieve this goal?
The Steps for Setting SMART Goals

6. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Measurable: Each goal should have criteria for measuring progress. If you can’t
measure it, you won’t be able to tell if you’re on track or missing the mark. To
your goal measurable, ask yourself, “What’s my success indicator? How many/how
much?”
Achievable: Make your goal ambitious but achievable. Your goal should feel like a
little bit of a stretch for you, so you stay motivated. If you set a goal that's too
you won't feel inspired to do the work. On the other hand, the goal can't be
impossible, or you will get frustrated. To find the balance, take into account where
you are today and what’s reasonable for you. Given the time and resources
to you, what is a goal that feels like a little bit of a stretch?
The Steps for Setting SMART Goals

7. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Relevant: Is this goal aligned with your longer-term targets? Are they in line
with your company’s overall strategy? If you are setting professional goals, it’s
good idea to fit your individual goals in with the objectives of your team and
your company.
Time-bound: SMART goals have start and finish times. There is a finish line,
not an open-ended promise saying, "I'll get it done someday." Giving each
a deadline will provide a sense of urgency that will motivate you to achieve
your goal.
The Steps for Setting SMART Goals

8. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Now that you’re familiar with the basics of setting SMART goals, let’s look at a couple of
examples of how we can transform vague goals into ones that will help people and
organizations succeed.
Vague goal: “Get better at email marketing.”
SMART goal: “Improve our company’s click-through rate by 10% by August 31st.”
Vague goal: “Grow the business.”
SMART goal: “Bring in three new consulting clients between now and the end of the
year.”
Vague goal: “Run a marathon.”
SMART goal: "Run 5 kilometers three times a week, by July 15th."
Vague goal: “Lose weight.”
SMART goal: “Sign up for a gym membership and work out four times a week.”
Examples of SMART Goals

9. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Break big goals down into smaller steps, then turn those smaller steps into
SMART goals. Regularly review, revise, and update your goals and objectives to
drive performance in your organization.
If you want to learn about how your business can set motivating goals that set
you up for success, check out my YouTube channel or my website, where you
can find hundreds of articles and videos.
Examples of SMART Goals

10. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

11. Title
Subtitle
Be the FIRST to receive news,
articles, insights and event
updates from Bernard Marr & Co
straight to your inbox.
Signing up is EASY! Simply fill out
the online form and we’ll be in
touch!
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved