The document discusses 7 key financial performance indicators (KPIs) that everyone should know: 1) Revenue growth rate, 2) Net profit, 3) Net profit margin, 4) Gross profit margin, 5) Operating profit margin, 6) Return on investment, 7) Cash conversion cycle. It was created by Bernard Marr, founder and CEO of the Advanced Performance Institute, to provide an overview of essential financial metrics for measuring business performance.