Since Google, IBM und SAP use Design Thinking, their digital products have remarkably improved. Meanwhile this tool is also used for the strategic foundation itself. This talk illuminates the increasingly relevant Design Sprint method from Google in comparison with the variants from IBM and SAP and how they can be used.
#DesignSprint, #Strategy
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Gaining knowledge earlier on what has potential
Rapid Prototyping to test ideas before investing
a ton of time, money, or resources
Real Enough-Experience
4. PROTOTYPE
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Most important part of a sprint
Answer the hardest question:
“How good is this idea actually ?”
Immediate feedback from potential users
5. VALIDATE
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CHALLENGE STATEMENT
at the beginning of the sprint:
We will redesign {what}
to improve the experience {for whom}
because they value {why}
later during the sprint:
by {taking what action}
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CANVASES & MAPS
e. g.
Strategy Canvas & Value Proposition Canvas
for Blue Ocean
Business Model Canvas & Business Origami
for Organisational Prototyping
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BENEFIT
Ensuring that customer needs have been identified
and looked at from different angles
Several solutions validated in a very short duration
in an early stage & with real users
Clear vision of the actual customer acceptance
before execution/production