The document discusses research from epromos.com on the effectiveness of promotional products in advertising. It finds that promotional items have high stickability, with most people keeping them for 1-2 years, and over half using the items at least weekly. Promotional products also have much higher advertising recall than television or radio. When included in a marketing campaign, promotional items can increase the effectiveness of other media by up to 44%. The document concludes that 83% of consumers who receive a promotional product will do business with the advertiser.

2. S T I C K A B I L I T Y
Only 1 in 5 consumers bins an unwanted promotional product,
the majority (42%) are either filed away or passed onto
someone else with
6 in 10 people keeping promotional
items for up to 2 years.
Source : epromos.com

3. U S E - A B I L I T Y
53%of people use a promotional item at least once a week or more.
The main reason people hang onto these items is their
U S E F U L N E S S
with computer products, health and safety equipment, and writing instruments being rated the most useful.
Source : epromos.com
Sending a genuinely useful gift trumps
a funny or novelty product every time !

4. R E C O L L E C T I O N
The advertising recall is much higher on promotional items than TV or radio:
89% of consumers can recall the advertiser’s name
on a promotional product they received in the last 24 months
compared to a meagre 32% for radio and
28% for TV
Sources : epromos.com & visual.ly

5. T E A M P L A Y E R
Adding a promotional product to the media mix
increases the effectiveness of other media
by up to 44%
Source : epromos.com
Don’t view business gifts as a
stand-alone campaign,
but part of your overall
marketing efforts.

6. F E E L – G O O D
F A C T O R
Promotional products draw as many as
500% more referrals
from satisfied customers than an appeal letter alone.
Source : epromos.com
Make your customers feel great about your brand
and let the gifts do the work for you!

7. R . O . I
At 20.9%promotional products generate more
post-message purchases than print (13.4%), TV
(7.1%), and online advertising (4.6%).
Source : ppai.org

8. B O T T O M L I N E
After receiving a promotional product,
83% of consumers
(*ahem* that's 4 out of 5)
go on to do business with the advertiser.
Source : epromos.com

9. So, would you like
4 out of 5
of your target customers
to do business with you?
(stupid question; of course you would)
Contact our team today :
office.supplies@benjohnson.co.uk
to find out how we can help with your promotional products.

10. - We are social –
Search “Ben Johnson Ltd” on
all the above accounts