Venture Roadmaps A Practical Guide for Start Ups  By Mr. Scott Gillespie Commercialization Partner www.T2VC.com Road Mapping has been made popular by the global team that developed the Business Model Generation tools to help ventures understand their business model and rapidly visualize how to grow their venture. In this session Scott will share with you and your team:  How to shape your road map  The 9 key elements – discussion of each  Practical how to use the Road Map for your venture  The core – Value Proposition  Benefits of your road map – a visual action plan

1. Venture Roadmaps A Practical Guide for Start Ups June 2011vBB Bedaya Roadmap Session

15. Concept Product Dev. Alpha/Beta Test Launch/ 1 st Ship Customer Problem : known Product Features : known Traditional Product Introduction Bedaya Roadmap Session June 2011vBB

16. More startups fail from a lack of customers than from a failure of product development Customers are KEY Bedaya Roadmap Session June 2011vBB

17. Customer Development Bedaya Roadmap Session June 2011vBB Concept/ Bus. Plan Product Dev. Alpha/Beta Test Launch/1st Ship Product Development Customer Development Company Building Customer Discovery Customer Validation Customer Creation Pivot

19. 1 Page Roadmap customer segments key partners cost structure revenue streams channels customer relationships key activities key resources value proposition Bedaya Roadmap Session June 2011vBB

20. Customer Segments Which customers and users are you serving? Which jobs do they really want to get done? Bedaya Roadmap Session June 2011vBB

23. Channels How does each customer segment want to be reached? Through which interaction points? Bedaya Roadmap Session June 2011vBB

24. Customer Relationships What relationships are you establishing with each segment? Personal? Automated? Acquisitive? Retentive? Bedaya Roadmap Session June 2011vBB

25. Revenue Streams What are customers really willing to pay for? How are you generating transactional or recurring revenues? Bedaya Roadmap Session June 2011vBB

26. Key Resources Which resources underpin your business model? Which assets are essential? Bedaya Roadmap Session June 2011vBB

27. Key Activities Which activities do you need to perform well in your business? What is crucial? Bedaya Roadmap Session June 2011vBB

28. Key Partners Which partners and suppliers leverage your model? Who do you need to rely on? Bedaya Roadmap Session June 2011vBB

29. Cost Structure What is the resulting cost structure? Which key elements drive your costs? Bedaya Roadmap Session June 2011vBB

30. Sketch our your venture roadmap Bedaya Roadmap Session June 2011vBB

31. Bedaya Venture Roadmap Bedaya Roadmap Session June 2011vBB

32. Guess Guess Guess Guess Guess Guess Guess Guess Guess 9 Guesses (TBQ) Bedaya Roadmap Session June 2011vBB

35. Example Mudmap  Roadmap Bedaya Roadmap Session June 2011vBB

36. www.businessmodelgeneration.com www.steveblank.com Bedaya leverages tools Bedaya Roadmap Session June 2011vBB