This document summarizes a presentation by Becky Flint on responsive roadmapping. It discusses how most product teams struggle with competing priorities and lack alignment between strategy and execution. It introduces responsive roadmapping as a way to continuously align strategic goals with execution by evaluating features based on multiple factors like metrics, customer segments, effort, and available resources. It provides examples of how companies like PayPal have used this approach to optimize their roadmaps and resolve resource conflicts.

1. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

2. Becky Flint
T O N I G H T ’ S S P E A K E R

3. Led 10 million hours of product roadmaps
@ 7 startups, 5 enterprises
CEO of Dragonboat: Smart Roadmap Platform
Medium, LinkedIn, Quora @beckyflint
becky@dragonboat.io
Becky Flint
Co-Founder and CEO
Dragonboat.io

4. Business - Dynamic
Goals & Ideas
Business Metric Driven
PRIORITIES
SPRINT
1
Engineering - Focus
Velocity & Burndown
Release Driven
SPRINT
3
SPRINT
2
SPRINT
1
SPRINT
3
SPRINT
2
80% of product teams struggle with competing priorities and demands
75% of teams feel disconnected from strategy
97% of companies fail to scale due to silo and misalignment
Source: product intelligence report, Kauffman foundation

5. overloaded
backlog
See Trees
Miss forest

6. Strategic
Cycle
Execution
Cycle
Go to
Market
Market
Inputs
Winning Teams Adopt Responsive Roadmapping

7. Every Company Operates @ Multiple Horizons
Director
Quarter
Month
Week
Executive
Individual
PM

8. Every Company Operates @ Multiple Horizons
Director
Executive
Individual
PM
Setting Goals
Top down goals and Bottoms up goals need to match
Align or Pivot
when optimizing part of a system does not optimize the system

9. Responsive Roadmapping Applies
MoAR*
to address contentions
* Metric over Available Resources
1
2
3
Multi-factor Evaluation
Portfolio approach

10. Features Prioritization Score Effort
Sign up revamp 3360 10
Automated reporting 600 20
Mobile alert 500 40
Onboarding improvements 250 10
App market redesign 240 10
Newsletter for dev 240 10
Integration with zendesk 135 20
An example roadmap

11. Features Prioritization Score Customer Segment Metric
Sign up revamp 3360 ? New Conversion
Automated reporting 600 Existing Retention
Mobile alert 500 New Conversion
Onboarding improvements 250 New Conversion
App market redesign 240 ? Reseller Acquisition
Newsletter for dev 240 Reseller Acquisition
Integration with zendesk 135 Existing Retention
The Multi-factor Evaluation on Benefits

12. Benefit Dimensions
● Market size, Revenue vs. cost, Portfolio benefits
Effort Dimensions:
● Different engineering teams, Non engineering resources
Timing Dimension
● How long will user stay engaged before v2?
● Competition
● PR effect
Case Study: Which Country to Launch

13. Case Study: PayPal International Expansion
Launch Australia Launch Hong Kong
AU Dollar Debit HK Dollar
● Hong Kong has smaller domestic market but large cross border opportunity
● Phased approach resolved resource conflicts to speed up time to market

14. 1
2
3
Portfolio Approach

15. ● A Portfolio of goals:
○ Acquisition, Conversion, Retention
● A Portfolio of Segments:
○ New, existing, International, partner
Balance risky allocation (innovation) & optimization
(customer requests)
Roadmap is a portfolio. Allocation matters (a lot)

16. Dedicated
small team
Case Study: PayPal Merchant Services
Integrate to
mothership
Responsible for
scaling Metrics

17. 1
2
3 MoAR*
to address contentions
* Metric over Available Resources

18. Collaboration with other PM’s
1. Negotiation is problem solving
2. Sequence matters
3. Find allies to merge multiple needs

19. The MoAR - Metric over Available Resource
Evaluate resource contention against Strategic Factors
Real time problem solving

20. 40 40
Features
Prioritization
Score
Segment Metric Platform Team Web Team Effort
Sign up revamp 3360 New Conversion 0 10 10
Automated reporting 600 Existing Retention 10 10 20
Mobile alert 500 New Conversion 10 30 40
Onboarding improvements 250 New Conversion 0 10 10
App market redesign 240 International Acquisition 0 10 10
Newsletter for dev 240 Partner Acquisition 0 10 10
Integration with zendesk 135 Existing Retention 10 10 20
Responsive Roadmapping - Putting it together
Multi factor evaluation on strategic benefits
Portfolio approach to allocate
MoAR to optimize resourcing

21. Connect Strategy & Execution
Business - Dynamic
Goals & Ideas
Business Metric Driven
PRIORITIES
SPRINT
1
Engineering - Focus
Velocity & Burndown
Progress Driven
SPRINT
3
SPRINT
2
SPRINT
1
SPRINT
3
SPRINT
2

22. Escape Spreadsheet hell
Responsive Roadmapping with Dragonboat
Sign up Dragonboat by Jul 31 and get 25% off first year
app.dragonboat.io/PS
becky@dragonboat.io Strategic
Cycle
Execution
Cycle
Go to
Market
Market
Inputs