Think the customer is always right? Think you shouldn’t respond to trolls? Watch Joe Rohrlich bust these common myths and they’ll never dupe you again.
9. #bsocial14
1. Good review text (1-5 reviews)
2. High number of reviews
3. Some critical reviews
4. Recent reviews
Then everything else …
(Star ratings, secondary ratings, social recommendations, profiles, context data, Facebook,
filters, sorting, etc)
15. #bsocial14
When brands responded to product
misuse with guiding instructions,
shoppers who saw those responses
were more likely to buy the product
and felt more positively about the
product. Increase in intent
to purchase
Increase in product
sentiment
186%
Fact:
Consumers aren’t all pure geniuses.
Sometimes they appreciate a little help!
157%