A tracking code allow you to see what users do on your website after they click your ads, track conversions, measure campaign performance and create audience lists for retargeting campaigns. Find out how you can install in a few steps the tracking code in Wordpress platform.

1. Howtoinstallthetrackingcodein

2. Trackingcodesallowyouto:
01.Seewhatusersdo
onyourwebsiteafter
theyclickyourads
02.Track
conversions(actions
thatareimportantfor
yourbusiness)
03.Measurecampaign
performanceandreturn
onyouradvertising
investment
04.createaudiencelists
forretargeting
campaigns

3. 01GotoyourWordpresswebsiteeditor

4. 02Lookfor"Appearance"optionfromtheleftside
bar

5. 03From"Appearance"select"Editor"

6. 04The"EditThemes"pageshouldbeloaded

7. 05Oncethere,selectthe"Header"optionfromthe
rightside

8. 06Inthe"Header.php"file,lookfor</head>parameter

9. 07Pastethetrackingcodeabovethe</head>
parameter,seeimageabove

10. 08
Oncethetrackingcodeisadded,press"Update
File"inthebottomandontop,youshouldsee
"Fileeditedsuccessfully"

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