Slide presentation from the SXSW 2017 panel titled "Getting Meta: How to Use SEO to Promote Your Music". The panel was hosted by Wes Walls of Bandzoogle, Christopher Moon of Noisetrade, Mike King of iPullRank, and Delaney Gibson of CCXA.

2. Panelists
Christopher Moon: NoiseTrade/PledgeMusic (Moderator)
Wes Walls: Bandzoogle
Delaney Gibson: CCXA
Mike King: iPullRank

3. Overview:
What is SEO?
Why should I care?
How do I navigate this for myself without developing narcolepsy?
Where does SEO fit into my band’s marketing strategy?
What can I expect to gain from practicing good SEO?

4. The Fan Journey

10. Insights and Pro Tips:
The Fundamentals
“Brand” vs “non-brand” keywords
Researching keywords
Thinking of SEO when naming your band
Using tools to creatively inform keyword research (i.e. Google
trends, social listening, Google suggest)

15. Insights and Pro Tips:
Starting Out
Having a band website and other profiles (content)
Creating content pages to target keyword searches
Feeding the Knowledge Graph: Wikipedia, Wikidata, Musicbrainz,
Google My Business, Search Console, etc
Building notability (knowledge graph band entity)

16. The Band
Entity

21. Insights and Pro Tips:
Established Artists
Schema Markup (what it is and how to make it work for you)
Optimizing high-value brand keywords (purchase intent)
Finding and optimizing indirect brand keywords (i.e. song from
samsung commercial)

28. Example
Nada Surf SAMSUNG PIXIES AD

30. Free eBook for
download @
bandzoogle.com/blog

31. Stay in touch!
On Twitter
Christopher Moon: @anhedoniamoon
Wes Walls: @weswalls
Delaney Gibson: @delaneygibson
Mike King: @ipullrank