1. SOCIAL MEDIA OVERVIEW
PHILADELPHIA PGA SECTION
www.BadRhinoInc.com
www.BadRhinoRumblings.com
2. WHO IS BAD RHINO?
• Bad Rhino was founded in 2011
• Office in Wayne, PA
• Team of 15 Social Media Marketers
• Clients locally and nationally
• Complete Social Media Management, Consulting &
training
• Website: www.BadRhinoInc.com
• Blog: www.BadRhinoRumblings.com
4. WHY AM I HERE
• First off Thank you to Geoff Surrette and Jeff Kiddie
• 2nd Thank you goes to John Dunigan for helping me out with
some Golf Industry ideas
• I am a Passionate Golfer… IN Fact, pretty much all I want to
do… However my swing just left me in July… Need to find it
• Golf as a whole does a poor job embracing Social Media and
well I know We can help
• I truly feel that the Golf Industry has a tremendous
opportunity to capitalize on Social Media to grow the game.
• I am NOT someone who wants to see Giant Holes and people
running around Playing Foot Golf on my former Favorite
course.
5. CAVEAT
• Not everything I talk about today will apply to each and
Everyone of your Golf Clubs or Businesses
• However the concepts can be applied to every Business
that is looking to Market and Communicate on Social
Media
• Doesn’t Matter Public, Private, PGA Pro’s looking connect
with more students, Practice Facilities, Equipment etc…
Social Media can be used for all of it.
6. TRADITIONAL MEDIA VS. SOCIAL MEDIA
• Traditional Media:
• One-way Conversation
• Newspaper, TV, Radio, Billboards
• Does not allow for instant interaction between the
business and community
• Limited analytics
• Social Media:
• Two-way Conversation
• Facebook, Twitter, YouTube, Linkedin, Blogs,
Pinterest, Instagram, Google+, Vine
• Allows for instant interaction and engagement for
the business, customers, and community
• Advanced analytics and real-time tracking
7. SOCIAL MEDIA STATISTICS
Your Customers Rely on Social Media
• Over 1 Billion Users on Facebook (23% check their
account 5X or more per day)
• 97% of consumers use social media when researching
local products and services
• 53% of people recommend products, people, and
places in their tweets
• 56% of customer tweets to businesses are ignored (this
is very bad!)
• 90% of people trust online recommendations (only 14%
trust traditional advertising)
• More than 5 million photos are uploaded to Instagram
every 24 hours
8.
9. 7 BUSINESS DRIVERS OF
SOCIAL MEDIA
1. Enhance Branding & Local Awareness
2. Protect and Manage Reputation
3. Enhance Public Relations
4. Builds a Targeted and Loyal Community
5. Enhance Customer Service – 24/7 Constant
Monitoring
6. Facilitate Customer Research
7. Drives Traffic/Sales
10. CAN WE AGREE ON ONE THING?
Golf is a Social Game
11. THE CELL PHONE DILEMMA
• Back in 2000-2001… Me and all my Golfing Buddies would
tear you a new one if you brought your phone on to the
course unless there was family situation going on.
• Since 2009, most of us have Apps to track our game on
our Phones
• Things have Changed, let me show you with one Social
Media Channel
13. YEAH BUT….
We hear this about once a day…. From potential
Clients
• “I don’t understand social media,”
• “Social media is a fun thing to do, but it doesn’t
benefit our golf course in a substantial way,”
• “We’re doing social media, but it’s not working”
17. AND THEN THERE WAS TED…
A few thoughts
• Not whether you agree or not on Ian Poulter
• Reputation Management
• Your Club, Course, Reputation online, Customer
Experience
• PGA has made it evident they have been trying to Attract
more Women to the Game
• Foot in Mouth… Kills you in Seconds
• Think about this… One tweet or picture #GOLF “XYZ
Course charged me full price and half their greens were in
Horrible Shape see Pictures.”
30. LAST THOUGHTS ON
SOCIAL MEDIA
I know that’s a lot of information
If nothing else we hope we could shed some light on this
topic
Three Takeaways that you need to know
1. Social Media is constantly changing and evolving… its
hard to keep up for businesses
2. Its not an overnight “silver bullet” or a “set it and forget
it” type of Marketing.
3. You need to use paid strategies, it’s a pay to play game
across the board… Organic doesn’t work on Social…
This is a good thing too.
31. ARE GOLFERS ON THE INTERNET?
3,781,664
DAILY impressions available from
1 Traffic Network Source
32. QUESTIONS?
For a Copy of this presentation Email Marty at:
Marty@BadRhinoInc.com
610-329-9759
http://badrhinoinc.com
http://badrhinorumblings.com
THANK YOU!