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The Blackberry Opportunity (RIM) 160612
- 1. { The BlackBerry Opportunity Justin Lee Application Development Consultant Research In Motion juslee@rim.com
- 3. 3 Storefront Reach Over 78 Million subscribers 175 markets supported Over 2.6 Billion apps downloaded 24 languages supported Averaging over 177 Million downloads per month Over 70,000 apps available
- 4. 4 @twitterhandle Ecosystem Success 986 BBM Connected Apps have generated 270+ Million downloads BlackBerry App World is the #1 Growing Store in the past quarter (Distimo Q1 2012) 240% growth in registered vendors in the last quarter Top vendor using in-app payment has earned over $230k Top Vendor using BlackBerry Ad Service has earned over $240K
- 5. 5 BlackBerry App World on BlackBerry 7.x 60% Growth in Revenue Quarter over Quarter BlackBerry 7 smartphones generate 4x higher ARPU than BlackBerry 6 OS and 5 OS BlackBerry 7 already makes up 25 % of total App World Revenue
- 6. BlackBerry App World on BlackBerry PlayBook BlackBerry PlayBook is the No.1 Revenue generating device Over 60% of Playbook owners download at least one app each month (Q1 2012)
- 7. Global Activity BlackBerry App World
- 8. 8 Where Developers Make Money BlackBerry App World BlackBerry App World has more paid downloads per month than the Android Market (Yankee Research Group) In Q2 2011, BlackBerry App World generated 43% more average daily downloads per app than App Store (research2guidance) BlackBerry apps generate 40% more revenue than Android apps (Vision Mobile)
- 9. 9 Storefront Features & Benefits Current Features Multiple Feature Easy Discovery Multiple Payment Monetization Opportunities Opportunities Universal Search & App Details Options Dedicated Channels Top Lists & New Arrivals PayPal New Subscription Options Spotlight Banners App Social Sharing Credit Card In-App Advertising Cross-Platform Promotion Content Industry Carrier Billing* Sell Digital Goods Rating & Filtering Request a Gift *Carrier dependent
- 10. { BlackBerry Malaysian Coders (BBMYCoders) BBMalaysianCoders.com Shukri Saad Community Leader
- 11. Which Programming Environment is Right for You?
- 13. HTML5 + Native + WebWorks Open Source BlackBerry Cloud Services BlackBerry 10 OS
- 14. HTML5 + Native + WebWorks Open Source BlackBerry Cloud Services BlackBerry 10 OS ™
- 15. Considerations Background and Skills Tools • Reuse of existing code, assets • IDE, utilities, simulation, familiarity Requirements Support • Cross-portfolio, cross- • Community, docs, samples platform, features Platform Capabilities • APIs, tooling, frameworks, constra ints
- 17. Platform Roadmap BlackBerry 5 BlackBerry® 6 BlackBerry® 7 BlackBerry® Tablet OS 1.0 BlackBerry PlayBook OS 2.0 .apk Native Native BlackBerry® 10 .apk Native
- 18. Platform Services Advertising Payment BlackBerry 5 BlackBerry 6 BlackBerry 7 BBMTM Social Platform Push SuperApp Integration Native Advertising Payment Native Tablet OS 1.0 PlayBook OS 2.0 Native Scoreloop Native Advertising Payment BBM Social Platform BlackBerry 10 Native Push Scoreloop SuperApp Integration
- 19. QNX Native C Native http://developer.blackberry.com/native
- 20. BlackBerry 10 Native SDK
- 21. Cascades C++ http://developer.blackberry.com/cascades
- 22. What is Cascades? Easy to use UI framework for delivering the astonishing user experience through advanced rendering • Rich set of core UI components • Built in signature effects • Pre-packaged interaction design • Easy data binding to various data sources (SQL/XML/JSON) • Ease of integration with platform services • C++ and/or QML/JavaScript® power for the same object model
- 23. Cascades Architecture Application Thread Cascades UI Engine Thread Application Asynchronous Communication Cascades UI Engine Cascades UI APIs QtCore / QtDeclarative OpenGL® ES
- 24. Cascades Tooling QML editor with syntax highlighting/ code completion QML design view Component library (Drag and drop to QML) QML tree view, QML properties view 22
- 25. Cascades - Native Picture Viewer 45
- 26. HTML5 and BlackBerry WebWorks http://developer.blackberry.com/html5
- 27. Why HTML5 & WebWorks? Utilize your existing Web experience Extend with BlackBerry® WebWorks™ framework to securely access native level functionality Rich hardware accelerated UI on BlackBerry 7, BlackBerry Tablet OS and BlackBerry 10 BlackBerry WebWorks Supported on all handheld and tablet platforms from BlackBerry 5 through BlackBerry 10
- 28. Kick-Ass Performance & Capabilities PlayBook 2.0 and BB10 bring WebGL support and hardware accelerated CSS & Canvas
- 29. Development Environment Use Ripple to minimize the need for Simulators • Reduce the need to compile your code • Emulate application functionality in a familiar • environment • Package and Deploy as final steps of development Use your favorite IDE or text editor for authoring your code Web Inspector allows for debugging both in Ripple and on the device
- 30. Community http://blackberry.github.com • WebKit • Ripple • WebWorks • Samples • Community API extensions • Toolkits (Alice.js, bbUI.js) Active contributions to Cordova (aka PhoneGap), jQuery Mobile, WebKit and more
- 31. BlackBerry Runtime for Android Apps http://developer.blackberry.com/android
- 32. Overview • Enable Android software stack running on the BlackBerry PlayBook tablet, including ̶ Application framework ̶ Dalvik Virtual machine ̶ Graphics and media ̶ Structured data storage, e.g. SQLite® ̶ Device access, e.g. GPS, accelerometer, compass, etc. ̶ Optimized performance; NOT virtualized ̶ Tightly integrated with the underlying OS • Currently based on Android 2.3.3 (aka Gingerbread)
- 33. System Integration Hardware accelerated OpenGL ES Graphics Media Framework Multi-touch Sensors (Accelerometer, gyroscope, compass, etc.) Networking BlackBerry PlayBook tablet Virtual Keyboard UX / BlackBerry PlayBook tablet Home Screen
- 34. System Integration (Cont’) Implicit Intents with launching applications • Email, Camera, Photo Gallery, Video Recorder, Settings, etc. Implicit Intents with launching file viewers • .pdf, .doc, .xls, .ppt, .png, .jpg, .gif, audio, video, etc. Shared storage for public data • /sdcard/ -> /accounts/1000/shared/misc/android/ • Accessible by other native applications and through USB
- 35. Repackaging your App Installation • Android application is packaged as a BlackBerry Archive (BAR) • Deploy through BlackBerry® App World™ like other BlackBerry PlayBook tablet apps Minimum effort • 65% of the existing Android applications require no change
- 36. Tools ADT Plug-in for Eclipse® + BlackBerry Plug-in for ADT • BlackBerry PlayBook tablet is just another device target for your existing Android project • Debugging applications on BlackBerry PlayBook tablet just like on other Android devices Repackaging your existing Android applications • Online tool: http://developer.blackberry.com/android/bpaa/ • Command line tools
- 37. Android Compatibility Android 2.3.3; API level 10 Most APIs are fully supported with a few exceptions: ̶ NDK ̶ Add-on libraries, e.g. Google Maps™, C2DM etc. ̶ Embedded camera view through android.hardware.Camera API ̶ SIP, VOIP, Bluetooth® ̶ Widgets ̶ Applications with no UI ̶ HTTP progressive streaming 37
- 38. BlackBerry 5/6/7 BlackBerry 10 Making the Transition
- 39. BlackBerry 5/6/7 BlackBerry 10 BlackBerry 5/6/7 has a worldwide audience of >78M and growing • BlackBerry 5/6/7 will be a huge and lucrative market for years to come • We are fully supporting the community and providing enhancements and updates to tools, APIs and OS features • Focus on ease-of-development across OS versions (#1 pain point) BlackBerry PlayBook is a great place to get started! • Did you know that PlayBook makes up 22% of paid app downloads in App World? (Nov 1 – Feb 1)
- 40. BlackBerry 5/6/7 BlackBerry 10 We are absolutely committed to helping our developers with the transition to BlackBerry 10 • Capabilities and functionality will carry forward from BlackBerry 7 to BlackBerry 10 • Tools, docs, best practices, support will be provided to make the transition as seamless as possible • HTML5 provides a future-proof option for developers • BlackBerry 10 environment choice will depend on individual developer & app
- 41. What makes a Super App Understand Your Market(s) and Customer Needs Language, Economics, Available Payment Type Simplicity. Leverage the BlackBerry Platform Deeply Integrated, Always-On Experience, Relevance. Personalized & Contextualized, BBM Connected Native App Integration Delight. Emails, Contacts, Calendar, Camera, Media Player, Maps, Phone
- 42. Leverage the BlackBerry Platform Deeply Integrated, Personalized and Contextualized BBM Connected Increased Engagement and App Stickiness Increased Discoverability Increased Monetization
- 43. BlackBerry Tag Peer-to-Peer NFC (Near Field Communication) capabilities introduced in BlackBerry 7.1.0 Easily share and exchange information between two NFC-enabled devices with a simple ‘tap to share’ API available to allow third parties to leverage this functionality within their apps
- 44. Monetize Understand Your Market(s) and Customer Needs Pricing and value differs throughout the world Availability of Credit Card/PayPal BlackBerry Payment Service: Digital Goods and Subscriptions BlackBerry Advertising Service: Ads Can Make You Money
- 45. 4 5 Partner with Marketing BlackBerryAppWorldMarketing@rim.com Get Featured! Content Calendar Align to Contextual, seasonal or BlackBerry events Integrated Marketing Channels Digital Marketing Social Media PR Direct Marketing Partner Co-marketing Carrier Channels Indirect Channels Vendor Channels Special Offers Carrier Offers BlackBerry Offers
- 47. BB10 10K App Guarantee Program
- 48. BB10 Jam World Tour Singapore
- 49. Questions & Answers Justin Lee Application Development Consultant Research In Motion juslee@rim.com
Hinweis der Redaktion
- Smartphone reach is 77MPlaybook reach is Over 1M in 44 Markets Webstore 3.1 = Currently supports 13 languagesEFIGS, JA, PT-BR, Simplified Chinese, Traditional Chinese, Thai, Indonesian, Vietnamese, DutchKorean will be added (Webstore 3.1.1) HH Client 3.1 = Currently supports 14 languagesEFIGS, JA, PT-BR, Simplified Chinese, Traditional Chinese, Thai, Indonesian, Vietnamese, Dutch, KoreanPlayBook Client 2.0 = Currently supports 24 languages EnglishEnglish UKDutchFrenchGermanItalianSpanishBasqueBrazilian PortugueseCatalanCroatianCzechDanishEuropean PortugueseGalicianGreekHungarianIndonesianNorwegianPolishRomanianRussianSwedishTurkish
- 986 BBM Connected Apps have generated 270+ Million downloads (since launch late-July 2011) BlackBerry App World is the #1 Growing Store in the past quarter (Distimo Q1 2012) – 69% growth in apps available (see appendix) 137% growth in registered vendors in just 4 months (Vendor registered in 2011 (8757)/ 2012 (11,771)) Top vendor using in-app payment has earned over $230k (all-time)
- Returning buyers data based on January-March 2012 (its really specific to all devices but other logic would apply that it should be even more on BB7)ARPU data based on March 2012 data
- PlayBook downloads account for 24% of revenue (Jan 1 to Apr 1/12) (see appendix) Returning Buyers data based on January – March 2012Total PB Apps Up for Sale = Free 8929/ Paid 6785 Up for Sale
- Note: DATA IS FOR PERIOD JAN 1 TO APR 1/2012 NA #1 for Revenue PlayBook #1 Device for Revenue 3 out of Top 10 Devices are BB7 devices LATAM is #1 for Total Downloads (free & paid)Top 10 Devices Based on App World Revenue: GlobalPlayBook 9800 9900 8520 9300 9780 9700 9810 9360 8530
- Version 3 massive leap forward for App World, Much improved merchandising and app discovery UI overhaul. We also added: new ‘my account’ section for easier managing of payment options and preferences channels for different types of content, including a carrier channel option to enable our carrier partners to promote...- We made App World social by making it easy to share apps with friends and contacts via BBM, Twitter, Facebook, email and SMS directly from the app details screenApp World 3.1 brings even more improvements to the customer experience.Carrier billing now the default option – addresses lack of payment information barrier to app purchaseGifting - introducing concept requesting and buying gifts via BB app, a game, a theme, a ringtone build on BBM as a social platform we’re enabling users to buy gifts for one other based on requests via BBMWi-Fi only – no data plan required significant increase in addressable marketRating and filtering – adding to the categorisation of apps – more targeted merchandising, better experience for the end-customer, particularly for hot topic of adult content filtering.
- Scene graph based GPU-accelerated compositionPowerful layout and animation systemHybrid UIs combining 2D and 3D elementsCustom and highly flexible list layoutsFlexible threading model for liquid graphics
- Understand Your Market(s) and Customer Needs Language, Economics, Available Payment TypeLeverage the BlackBerry Platform Deeply Integrated, Always-On Experience, Personalized & ContextualizedBBM Connected Tap into power of BBM by allowing users to connect friendsIncreased Engagement & App Stickiness: Add an addicting social element to your apps by allowing users to connect friendsIncreased Discoverability Word about your application can travel fast in the BBM communityIncreased Monetization Let BBM users make an app and content go viral increasing revenue and profitOptimize Your BrandYour App Name Is KeyHave fun with your app name, but keep it simple and immediately recognisable. Give your app a relevant name to boost discoverability and make it memorableRemember to include your app name and a few key words in your description to increase search result placement.Ensure you have a compelling Feature Image & Short Description uploaded to the Vendor Portal
- Hotel keys pilot trial, opening doors badgesShare experiences like never before through BBM and new peer to peer connections via BlackBerry® Tag. Announce new app downloads to your BBM profile and let your contacts know when you’ve downloaded a free or paid application.Share your favorite apps or a list of your downloaded apps with a simple tap or devices.
- Understand Your Market(s) and Customer Needs:Language, Economics, Available Payment TypeKey Take Aways:For BB10 all distribution happens through BlackBerry App World.Depending on the Sub base, Payment Option availability you will want to leverage different payment types to optimize revenue n certain markets.
- The basic premise is that once the BB10 application makes $1,000, RIM guarantees the app will make $10,000…If the app doesn’t make $10,000, RIM will cut a cheque to the developer for the difference.