This document discusses brand communication and strategies for social media. It emphasizes that great brands stimulate conversations and engage consumers through compelling creative content. Effective branding requires understanding consumer insights and fulfilling their desires through consistent messaging across channels. The document promotes its services in brand strategy, identity, personal branding, website design, social media management, content creation and monitoring to help clients engage audiences and achieve business goals through strategic and creative thinking focused on the consumer perspective.

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express yourself

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A great brand will make you think,
feel or do something. A great ad will
stimulate a conversation.
THERE'S A NEW WAY
TO COMMUNICATE.
Increasingly, conversations happen via
social media which give brands and
their messages even more impact.
IT’S NOT THAT
PEOPLE DON’T
WANT ADS
THEY DON’T WANT
BAD ONES.

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With the multiple channels and
resources available today, it can be
difficult for a brand to maintain clear
and consistent communications.
Inconsistencies in the way a brand
presents itself can render campaigns
less effective, and reduce ROI.
BRANDS THAT DON’T
COMMUNICATE VALUE
MAY BE FORCED TO
COMPETE ON PRICE.

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BRAND LOVE
noun
An insight-driven solution that
aligns business objectives with
consumer interests.

5. CAMPAIGNS BASED ON
CONSUMER INSIGHTS
HAVEA STRONG FOUNDATION.
IT’S NOT
CREATIVE JUST
FOR THE
SAKE OF IT.
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TIES TO IMPORTANT
BRAND REQUIREMENTS
LIKE RELEVANCE,
SHAREABILITY
AND REACH.
CREATIVE WITH PURPOSE

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IFA BRAND IS FULFILLING FROM THE FIRST TOUCHPOINT
AWARENESS BECOMES BRAND PREFERENCE,
LOYALTY AND ADVOCACY.
CREATIVE EXECUTIONS
BECOME BUSINESS
MODELS.

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THE BEST BRANDS TELL
great stories

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THIS IS OUR STORY.

10. WE CREATE BRANDS
THAT CREATE MOMENTUM.
1918
Obsessed with our ability to
tell stories, we are a collective
of creatives, strategists,
thinkers and doers.

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WE SOLVE
PROBLEMS
WITH
STRATEGIC
AND CREATIVE
THINKING.

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OUR STRATEGY BEGINS
FROM THE CONSUMER'S
POINT OF VIEW.
WE SET OUT TO
DELIVER THE
FEELINGS THEY
WANT TO FEEL.

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WE THINK ABOUT
WHAT IT TAKES TO
TURN A VISITOR INTO
SOMEONE WHO CARES
ENOUGH TO RETURN.
WE DON'T THINK
IN TERMS OF TRAFFIC.

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OUR METRICS ARE
CREATED AROUND
WHAT IS MOST
IMPORTANT TO
YOU AND YOUR
CUSTOMER.
WE SEEK TO
UNDERSTAND IT
AND DELIVER IT
IN SPADES.

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1. Think laterally.
2. Establish a clear brand
personality and voice.
3. Shift the focus from features
and benefits to to how the
brand improves lives.
4. Focus messages on the concerns
and desires of the consumers.
5. Shape the brand to be a
fulfilling sensory experience.
5 PRINCIPLES THAT GUIDE
OUR BRAND DEVELOPMENT

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NEXT UP:
OUR SERVICES

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BRAND STRATEGY
BRAND STRATEGY
LAUNCH STRATEGY
BRAND NAMING
BRAND MESSAGING
BRAND ARCHITECTURE
BRAND POSITIONING
THE PLAN FOR A
BRAND TO ACHIEVE
ITS BUSINESS GOALS.

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BRAND IDENTITY
VISUAL IDENTITY
STYLE GUIDELINES
PRODUCT PACKAGING
MARKETING COLLATERAL
ADVERTISING CAMPAIGNS
INFOGRAPHICS PRESENTATIONS
IDENTITY CAN BE THE
DIFFERENCE BETWEEN
PREFERENCE AND
IRRELEVANCE.

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PERSONAL BRANDING
LOGO BIO
PERSONAL BRAND STRATEGY
SELF PUBLISHING PROMOTION
CLAIM SET UP SOCIAL PROFILES
SOCIAL MEDIA CONTENT PLAN
REPUTATION MANAGEMENT
YOUR PERSONAL
BRAND IS EVERY
EXPRESSION OF
WHO YOU ARE

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WEBSITE
DESIGN
It is no longer enough to launch a website
to be engaging or competitive.
A WEBSITE MUST BE AN EYE CATCHING, HIGHLY
ENGAGING AWESOME USER-EXPERIENCE, OR NOTHING.

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SOCIALMEDIA MANAGEMENT
FORUMS BLOGS
FACEBOOK PAGES
SOCIAL MEDIA PROFILES
CONTENT DISSEMINATION
WE GROW AND MANAGE
COMMUNITIES WITH
IDEAS THAT CONNECT
PEOPLE.

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CONTENTMODERATION
BLOG ARTICLE COMMENTS
USER-GENERATED COMPETITIONS
FACEBOOK MODERATION
VIDEO IMAGES
WE APPROACH ALL
COMMUNICATIONS
WITH A SENSE
OF SOCIAL
RESPONSIBILITY.

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CONTENT
CREATION
VIDEO
INFOGRAPHICS
WEBSITE CONTENT
BLOG POSTS ARTICLES
SOCIAL MEDIA CONTENT
CAMPAIGNS ACTIVATIONS
WE CREATE CONTENT TO
CAPTURE ATTENTION AND
IMMERSE THE AUDIENCE
IN THE BRAND.

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SOCIAL MEDIA
MONITORING
ANALYTICS
REPORTING
TRENDS
INSIGHTS FEEDBACK
SENTIMENT TRACKING
CAPABILITIES ALLOW
FOR TRACKING AND
REPORTING THROUGH
TO CONVERSION.
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SOCIAL MEDIA TRAINING
WORKSHOPS
STAFF TRAINING
SPEAKING
CONSULTING
POPULAR
TOPICS ARE
CONSUMER
ENGAGEMENT
HOW TO USE
SOCIAL MEDIA
FOR BUSINESS.
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A RELATIONSHIP
NOT A FLING.
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brandiam.com.au

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A client engagement is a long term
relationship, not a fling.
We appreciate that commitment
is a significant decision when
revenue and reputation are at stake.
We welcome the chance to discuss
how we could collaborate on your
business objectives.
THE RIGHT WAY
TO THE RIGHT PEOPLE
AT THE RIGHT TIME
THE ONLY WAY
IS UP.
WHEN YOU EXPRESS YOURSELF