We have entered a new era in branding. This presentation will shed some light on the subject of branding in a changing world; what it is, and what it takes to be heard.

1. brands are talking.
2013

2. IT’S A CHANGING WORLD.
YOU NEED TO KNOW WHO YOU ARE, WHERE YOU’RE
GOING AND WHAT TO SAY WHEN YOU GET THERE.

3. SOCIAL MEDIA HAS CREATED
A WORLD OF RADICAL
TRANSPARENCY.
AND IT’S HERE TO STAY.

4. “We’re living at a time when attention is the
new currency. Those who insert themselves
into as many channels as possible look set
to capture the most value.”
Pete Cashmore, CEO and Founder of mashable.com
CONSUMERS ARE
NO LONGER PASSIVE VOICES.
THEY ARE ALL ACTIVE BRANDS IN A BUSY WORLD.
B R A N D I AM

5. B R A N D I AM
BRANDS ARE TALKING.
MESSAGING IS NO LONGER A ONE-WAY STREET
IT’S REAL TIME DIALOGUE.

6. A DIGITAL ECONOMY
IS A RELATIONSHIP ECONOMY.
REPUTATION IS THE NEW CURRENCY.

7. B R A N D I AM
It is a truly powerful phenomenon when a brand
makes a stand for what it believes in.
Simon Mainwaring
A VOICE NEEDS A MESSAGE.
THE MOST INSPIRING BRANDS SPEAK FROM THE HEART.

8. Australians who feel an emotional bond
with a brand are up to 60% more likely
to stick with it long term.
Murdoch University and the University of Wollongong
AUTHENTICITY
BUILDS EMOTIONAL
CONNECTIONS.

9. INFLUENTIAL BRANDS ARE POWERFUL.
THEY TURN AWARENESS INTO PREFERENCE
AND LOYALTY INTO ADVOCACY.
B R A N D I AM

10. B R A N D I AM
THE BEST BRANDS TELL GREAT STORIES.
STORIES CONNECT PEOPLE.

11. brandiam.com.au