2. Welcome to the inaugural BMA Chicago
Fuel event. The evening kicks off with
a keynote by Harper Reed, former CTO
of Threadless and the victorious 2012
Obama campaign. The keynote will be
followed by a marketing technology
expo showcasing companies that help
marketers be more productive in
driving communications and revenue.
We hope you have a wonderful evening
in this amazing venue with friends,
food and festivities.
This incredible event would not be possible without the help of so many people and organizations.
Thank you to our title sponsors—Google and Bloomberg, our keynote sponsor—Savo, and our event
sponsors—Bizo, Lextech Global and Jive. We also want to thank the companies that are providing
special sponsorship support and in-kind support—gyro, Resolution Productions Group, Tellabs, Plum,
RGB Lights and USG. We are also fortunate to have amazing support from our exhibiting sponsors—
these companies are featuring their products and services that help marketers communicate internally
and externally, resulting in increased revenue and efficiencies. If you are looking for new suppliers, we
whole-heartedly give each and every one of them a letter of recommendation. You can visit their space at
the event and follow up using this resource guide in the future. Their outstanding devotion to delivering
the best in every way adds to the purpose of FUEL making it a new premier event in the city.
Please take a moment this evening to thank the volunteers who selflessly give their time and energy.
From raffle to the expo, from venue to food, from media to event marketing, from creative to printing,
they have remained committed to the millions of details and decisions made along the way. We hope you
will find them tonight and say thank you.
Enjoy the evening, visit and engage with the exhibitors and keep in mind that the proceeds generated
from the on-site raffle and ongoing media auction, go to support the mPower Scholarship fund and to
supportthestrengthandvitality ofBMAChicago.AspecialthankstoourmPowermediaauction donors;
Bloomberg, The Wall Street Journal, CNN Money and American Shipper.
It’s time to Accelerate Your Thinking at Fuel!!
Technology
Sincerely,
Linda McGovern
Vice President, Marketing at USG Corporation
and current BMA Chicago President
Jason Ferrara
Vice President, Business Development at
Ifbyphone and incoming BMA Chicago President
Marla Schrager
Executive Director of BMA Chicago
4. HARPER REED
About
Hailed as a “digital wizard” and a pioneer of the tech universe, Harper Reed is an engineer who
builds paradigm-shifting technology and leads others to do the same.
He served as CTO of Threadless.com and as a consultant to various other startups before he was
hired by the Obama Campaign, where, as Chief Technology Officer, he lead a “dream team” of
engineers from companies like Facebook, Google, and Twitter.
Harper was the man responsible for engineering what is widely viewed as the most sophisticated
technological effort in the history of politics.
From 2005 to 2009, Harper was the CTO of Chicago-based clothing company Threadless.com,
one of the first successful crowdsourcing companies, and helped increase revenue tenfold during
that period. From 2009 to 2012 Reed consulted for companies like Rackspace, an innovative
cloud-based website host, and Sandbox Industries, a forward-thinking venture capital company
which funds hundreds of tech projects in their early stages and then launches the best few.
Harper has also developed a number of community based apps in Chicago, where he lives.
@harper
harperreed.com
Technology
5. adagetechnologies.com
bloomberg.com
citywinery.com
1200 west randolph | 312.red.wine | citywinery.com
Formed in 2001, Adage Technologies provides solutions for companies to better
engage users and customers through web technology. With a specific focus on driving
business value, Adage has deep experience in creating complex, engaging web sites and
applications on the Microsoft technology stack.
Adage offers a range of web and mobile services. These include user experience,
prototyping, design, programming, hosting, and on-going maintenance. Adage takes
your web or app concept from start to finish, guiding you through the process with our
signature agile methodology. As a Microsoft Silver Partner, we provide quality solutions
to our clients on proven and supported platforms, including EPiServer, Kentico, and
Ektron Content Management Systems.
Adage serves a wide variety of customers with specific offerings for performing arts,
associations, and manufacturing. To learn more about Adage Technologies, visit
www.adagetechnologies.com.
Bloomberg connects influential decision makers to a dynamic network of information,
people and ideas. Their strength - quickly and accurately delivering data, news and
analytics through innovative technology - is at the core of everything they do. With over
15,000 employees in 192 locations, they deliver business and financial information, news
and insight around the world.
Bizo is how B2B marketers identify and reach their target audiences online.
Fueled by Bizo’s audience of more than 120 million professionals around the world,
including more than 85% of the U.S. business population, the Bizo Marketing Platform
can precisely target business people by specific business demographic criteria.
Bizo’s customers use the platform’s data management and targeting capabilities to reach
audiences anywhere they travel online and engage those that come to their websites, landing
pages, and social channels. Bizo has earned the confidence of more than 600 SMB marketers
and large global brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche,
Microsoft, AT&T, and UPS who use Bizo to impact every stage of their sales and marketing funnels.
City Winery is a fully functioning winery in one of the trendiest neighborhoods of
Chicago that brings the heart of wine country to Chicago and offers an urban retreat for
those who are passionate about sharing wine, music and the culinary arts. See national
touring acts like Macy Gray, Billy Bragg, or attend a wine class with our head winemaker
in our winery. We look forward to seeing you soon.
Sponsors&Exhibitors
bizo.com
Technology
6. chicagobusiness.com
google.com
Sponsors&Exhibitors
For more than 30 years, the sole mission of Crain’s Chicago Business has been to provide
local business news and information to Chicago’s most influential executives. With
a readership of 201,668 per week and 1.2 million unique site visits per month and 69
percent of print subscribers in top management, Crain’s award-winning journalism
delivers. In print, online, through in-person events, mobile or video, Crain’s Chicago
Business is Where the Who’s Who Read What’s What.
EPiServer connects ecommerce and digital marketing to create unique customer experiences,
generating business results. EPiServer’s platform combines content, e-commerce and multi-
channel marketing capabilities to work full-circle for businesses online, from intelligent
optimization, lead-generation through to conversion and repeat business.
Sitting at the center of the digital marketing ecosystem, EPiServer empowers online and
IT professionals to create superior customer experience for more than 20,000 websites
worldwide. Built on .net, and supported by a pioneering partner network of over 630
partners in over 30 countries, EPiServers platform gives customers the ability to deliver the
right content to the right person in the right format at a time that suits them. This approach
means customers can maximize their investment in digital marketing and increase ROI.
The company was founded in 1994 and has offices in the United States, Sweden, Denmark,
Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United
Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European
private equity firm with Nordic roots, managing €5.7 billion in fund commitments.
Deja Views is a pioneer in international event photography.Since 2000 we’ve covered events:
Arts openings, Food events, Weddings, Celebrations, & Galas—with from 10-25,000 guests.
Deja Views photos have been featured on network television and published in major media
outlets.Deja Views provides the latest in sophisticated visuals for your enjoyment and your
guests’ entertainment & memories. Explore our website to see the vast variety of prestigious
clients and events - worldwide.
We provide a variety of tools to help businesses of all kinds succeed on and off the
web. These programs form the backbone of our own business; they’ve also enabled
entrepreneurs and publishers around the world to grow theirs. Our advertising programs,
which range from simple text ads to rich media ads, help businesses find customers, and
help publishers make money off of their content. We also provide cloud computing tools
for businesses that save money and help organizations be more productive.
episerver.com
dejaviewsusa.com
Technology
7. hubspot.com
nextnowagency.com
Sponsors&Exhibitors
HubSpot is on a mission to replace the world’s annoying, interruptive marketing with
marketing that people love. HubSpot software is the most powerful, tightly integrated
and comprehensive marketing software available, putting personalized inbound
marketing into the hands of any business. Over 8,400 companies in 56 countries use our
software to create lovable inbound marketing to attract, nurture and convert leads into
an accelerating stream of new customers and revenue. HubSpot has been named one of
the most promising, fastest growing companies by Inc, Forbes and Deloitte for the best
possible reason: customer results. HubSpot has 450 employees, was founded in 2006 and
is based in Cambridge, MA. In 2013, HubSpot created the 5th Annual State of Inbound
Marketing Report, the most comprehensive review of the inbound industry available, with
data analysis from over 3,300 participants from 128 different countries, including CEOs,
agencies, and marketers. To view the report, visit www.stateofinboundmarketing.com.
Jive Software (JIVE) is a leader in social business. Our cloud-based platform connects
employees, customers and partners and is a proven system, focused on value use
cases, that, according to research performed by a top three global business consultancy
firm, increases productivity within companies by up to 15%*. By combining the power
of cloud, mobile, big data and proprietary collaboration technologies, Jive is transforming
the way work gets done and unleashing productivity, creativity and
innovation for millions of people in many of the world’s largest companies.
For a free trial of Jive’s next-generation social business platform, please visit Try Jive.
NEXT/NOW is a leader in creating ‘digital experiences for branded events and environments’.
Our mission is to build unforgettable moments of connection between people and brands,
in trade show exhibits, retail spaces, museums, and corporate environments.
The tools we utilize are next-generation interactive installations, utilizing
multi-touch surfaces, gesture-based reactive interfaces, real-time video integration,
and pixel-perfect video projection-mapping.
jivesoftware.com
Lextech creates mobile apps that reinvent the way people work and generate billions of
dollars for clients. We start with “why” so we understand your business goals and then apply
technology to reach them. We balance advanced engineering and ease of use to deliver apps
that perform, scale, and evolve with your business needs. Our enterprise apps are easy to
use, connect to any system or equipment, and just work. Lextech’s projects uncover new
revenue potential and cost savings, with a return on app of at least $5 million.
lextech.com
Technology
8. Sponsors&Exhibitors
Plum Productions is widely recognized as one of Chicago’s most creative and successful
production companies, working for some of the top businesses and institutions in Chicago
and nationwide. Whether working directly with the end user, or as a partner with ad
agencies and PR firms, they understand the vision and goals of the institution, help focus on
the potential audience, and create truly innovative, smart, elegant and effective programs.
They use beautifully lit, high-definition images and attractive, contemporary graphics
to deliver a compelling message that does more than inform. They inspire the audience
to take action.
Resolution Productions Group is a Family of Solutions with creative teams who
work together to deliver video production, post production, distinctive
design and execution of live events.
Resolution Productions Group is comprised of
- Resolution Digital Studio®
- Show Department®
- The Screen Works®
Combined, our integrated project management process blends seamlessly with our
technical expertise; resulting in an unparalleled elevation for our client’s message,
delivered in the most unique, cost efficient manner.
RGB Lights provides dynamic lighting solutions for live events, mobile productions and
permanent architectural installations throughout the U.S. As the creators of FlexiFlex,
we specialize in LED lighting products and maintain a staff of experienced lighting
professionals to assist in design, integration and servicing for all of the products we carry.
Please contact us to discuss how RGB Lights can be a part of your next project.
RGB Lights is based in Chicago, IL.
Revenew is the leader in Channel Networking(tm) and is the only technology platform
that enables a network of manufacturers, resellers and industry groups to promote brands
and generate demand together through distributed marketing. On Revenew’s cloud-based
business networking platform, members can build target databases, access marketing
content and funds online, customize and co-brand integrated campaigns and track results.
It is a unique combination of distributed marketing automation, online fund management,
content portal, contact management and business network - enabling all members to grow
their businesses faster and easier.
resolutionproductionsgroup.
com
rgblights.com
revenew.com
plum.tv
Technology
9. uber.com
Sponsors&Exhibitors
Founded in 1999, SAVO is a leading provider of sales enablement solutions. SAVO’s on-
demand sales enablement platform maximizes the sales team’s ability to communicate
value and differentiation in clear, consistent and compelling ways. Combining proven
sales and marketing best practices with award-winning technology, SAVO addresses
all aspects of the sales enablement challenge — spanning people, process, insight
and technology. For more information, visit www.savogroup.com or follow SAVO on
Facebook , LinkedIn or Twitter.
Silverpop is the only digital marketing technology provider that unifies marketing
automation, email, mobile, and social. Its customers achieve superior Return on
Relationship by uniquely engaging each individual based on their behaviors and
then automating personalized experiences that increase revenue, improve ROI, and
deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete,
not complex—so that marketers from any size organization can easily achieve digital
marketing success. The company offers a world-class services team, 24/7 customer
support and a network of partners to ensure that every client gets the right mix of
solutions for their specific digital marketing needs. Silverpop is trusted by more than
5,000 brands around the globe. Visit us at silverpop.com.
Uber is a technology company. We make a smartphone app that provides users with
an on-demand, private car service that takes them safely and smoothly to where they
need to go, in over 30 major cities around the world - all at the push of a button. Uber
is about applying mobile technology, data-driven decision making, and world-class
operations teams to solve a massive, offline problem: urban transport.
Tellabs innovations advance smart telecom networks to help our customers succeed.
That’s why 80% of the top global communications service providers – including AT&T,
Verizon, Telefonica, Telstra and more – choose our solutions. We help them get ahead by
adding revenue, reducing expenses and optimizing networks to deliver a better experience
for mobile users like you.
tellabs.com
savogroup.com
silverpop.com
Technology
10. Sponsors&Exhibitors
Valkre Solutions (www.valkre.com) is a Chicago-based software company founded
in 2008. Our purpose is to improve the speed of collaboration between suppliers and
customers in Business-to-Business (B2B) markets. Valkre has created a breakthrough
Customer Value Management system that has been built with GE and other leading B2B
companies. The journey involved two significant endeavors: First, the innovation of a
world class methodology called Differential Value Proposition (DVP), establishing the
process necessary to achieve Customer Value Management. Second, the building of
Render®, cloud-based software that enables a company to own a cost effective Customer
Value Management system that is sustainable and scalable. The speed driven by Render
and DVP helps suppliers and customers stay ahead of competitive offerings by aligning
on value and innovation needs. The result is increased profitable growth.
We know the digital asset lifecycle. You might even say we’re experts. At our Madison,
Wisconsin office, we create digital media solutions that empower your creative and
marketing workflows to keep you focused on what you do best.
From premedia services to web-based digital asset management (DAM) software,
our abilities run the gamut of digital media workflows. That’s why Widen has been
embraced by photographers, videographers, designers, marketers, printers and sales
forces as the standard for quality and service.
Knowledge. People. Service. That’s what sets us apart.
For over 60 years, we’ve been building a tradition of quality and exceptional service
by bringing together expertise and a commitment to your success. Thanks to our
innate curiosity and deep understanding, marketers across all industries benefit from
innovation that only Widen can offer.
usg.com
valkre.com
USG Corporation is a manufacturer and distributor of high-performance building
systems through its United States Gypsum Company, USG Interiors, LLC, L&W Supply
Corporation and other subsidiaries. Headquartered in Chicago, USG’s worldwide
operations serve the commercial, residential, and repair and remodel construction
markets. USG’s wall, ceiling, flooring and roofing products provide leading-edge
building solutions for customers, while L&W Supply branch locations efficiently stock
and deliver building materials nationwide. For additional information, visit the USG
website at www.usg.com.
widen.com
Technology
11. ThankYou!
1200 west randolph | 312.red.wine | citywinery.com
To our auction, raffle and media donors
Our online auction will be open May 16-June 7.
Check out all the goods at bmachicago.org/mpowerauction2013
Technology
12. See you
next year!
Want to be part of Fuel 2014?
Contact Marla Schrager at
marla.schrager@bmachicago.org
for more information.
BMA Chicago, P.O. Box 46131, Chicago, IL 60646
Phone: 312.943.8040 | Fax: 312.943.6829
www.bmachicago.org
Technology
