Shoppers are more engaged when they have access to timely and relevant information. When used for internal education, employees are more engaged and better prepared to assist customers. There are also revenue generating opportunities for those retailers who (securely) share their beacon networks. A single Eddystone-URL beacon, managed with PHY.net, can serve different content to different Physical Web browsers. In other words, retailers can lease 
their beacon networks to brands. Imagine shoppers using a product’s 
branded app to see rebate information… Using the store’s app offering extra 
loyalty rewards if purchased today… Or an open beacon browser like Chrome, 
promoting an incentive to download 
the store’s branded app for sign-up 
rewards points or a special coupon. Shoppers can also benefit from this app 
approach if they choose to filter results in 
their app and only show beacons that are 
relevant to that location or brand. No worries of seeing the nail salon’s beacons 
next door, or the random Twitter feed being 
broadcast by another shopper’s personal beacon.

1. Physical Web
Benefits and App Compatibility

2. Shoppers are more engaged when they have
access to timely and relevant information.

3. Find Deals Read Reviews Learn More Get Support
Benefits for Shoppers

4. When used for internal education,
employees are more engaged and better
prepared to assist customers.

5. Product / Service
Education
Incentives
Information
Compliance
Education
Benefits for Employees

6. There are also revenue generating
opportunities for those retailers who
(securely) share their beacon networks.

7. Say what?!?

8. A single Eddystone-URL beacon, managed
with PHY.net, can serve different content to
different Physical Web browsers.
In other words, retailers can lease
their beacon networks to brands.

9. SDK
Software Development Kit
App Integration
API
Application Program Interface
Programmatic Control
PHY.net is developer friendly, with an API for programatic control and a
robust SDK to enhance any native app with Physical Web capabilities.

10. In this Best Buy example, a Samsung product
is associated with a beacon.

11. Customers using an “open” browser like Chrome can experience
Samsung product information or incentives.

12. From the same beacon signal, a Physical Web enabled Best Buy app
can display specific Samsung Experience Shop branded content.

13. Without adding any new hardware, Best Buy can share that beacon signal
so Samsung’s apps can show their own Physical Web incentives.

14. Imagine shoppers using a product’s
branded app to see rebate information…
Using the store’s app offering extra
loyalty rewards if purchased today…
Or an open beacon browser like Chrome,
promoting an incentive to download
the store’s branded app for sign-up
rewards points or a special coupon.

15. Shoppers can also benefit from this app
approach if they choose to filter results in
their app and only show beacons that are
relevant to that location or brand.
No worries of seeing the nail salon’s beacons
next door, or the random Twitter feed being
broadcast by another shopper’s personal beacon.

16. PHY.net
https://my.PHY.net
PHY.net from BKON makes this possible. With secure multi-user
management, network leasing and delegation are easy.

17. PHY.net
https://my.PHY.net
Maintaining associated beacon content and context with ease…

18. PHY.net
https://my.PHY.net
…from anywhere…

19. PHY.net
https://my.PHY.net
…administrators are able to see detailed
scan metrics about each campaign.

20. As a viable alternative to iBeacon…
Physical Web
Designed to make content available
when consumers request information,
vs. when marketers think they want it.
iBeacon
Designed to track consumer movements,
routes, hotspots, visit frequency and
dwell times. To anticipate preferred
content delivery.

21. Beacons managed with the PHY.net platform are simple to setup and
provide a non-intrusive, friendly way to engage with your customers.
Physical Web iBeacon
• Eddystone-URL = optimal protocol • iBeacon = optimal protocol
• Browser AND App Based • App based only
• Content Focus • Location Focus: Zones & Regions
• Fulfills need • Anticipates behavior
• PULL: User-initiated interactions • PUSH: App-initiated interactions
• Easy setup • Developer intensive (expensive setup)
• Managed by local personnel • Requires trained installers to manage
• Flexible and adaptive beacon locations • Static beacon grid (service intensive)
• Cost = $$ • Cost = $$$$$ ($300/beacon/Year-Forrester)

22. Private
App Browser
Only see member/employee content if signed-in
Personalized
App Browser
Filter by user preferred content (settings)
Public
Open Browser
See all nearby beacons
Premium
App Browser
Only see authorized beacons and content
There are multiple ways for consumers to access content.

23. PHY.net is also capable of interacting with other technologies.
Bluetooth Low Energy QR Codes NFC Audio/Light
Current Compatibility Future Expansion

24. If you’re considering a beacon deployment, select the only
platform designed for 1 to 1 million+ beacon deployments.
++

25. ©2016 BKON Connect, Inc.
www.BKON.com
We build great beacon hardware and provide the world’s only intelligence engine for the
Physical Web to help you scale quickly, securely, and with enterprise-ready compliance.