Example of B2B Marketing

1. B2B BUSINESS- URBANCLAP
Presented By: Bhoomi Ahuja

2. TABLE OF CONTENT
 Service Industry
 UrbanClap
 History Of UrbanClap
 Founders Of UrbanClap
 How Urbanclap Works For Customers
 How B2B Works For UrbanClap

3. SERVICE INDUSTRY
An industry made up of
companies that primarily
earn revenue through
providing intangible
products and services.
Service industry companies
are involved in retail,
transport, distribution, food
services, as well as other
service-dominated
businesses. Also called
service sector, tertiary sector
of industry.

4. URBANCLAP
 UrbanClap is recognized as the fastest growing startup
in India.
 It is a mobile marketplace for local service. We help
customers hire trusted professionals for all their service
needs.
 It has staffed with young, passionate people working
tirelessly to make a difference in the lives of people by
catering to their service needs at their doorsteps.
 Be it getting plumbing job done, improving your
fitness through yoga, learning to play the guitar,
decorating your home or getting candid photos of your
wedding clicked, we are a sure shot destination for
service needs.

5. HISTORY OF URBANCLAP
 Initially, the founders ran surveys across segments, such as food
and delivery services. "Customers would tell us: 'We would like
something like Zomato or TripAdvisor. Why must we call
Justdial to find a service?'" recalled Khaitan.
 Zomato is an online food and restaurant search engine;
TripAdvisor, as its name suggests, provides advice to travelers
on accommodation, fares or packages; Justdial is a search
engine.
 With mobile penetration increasing, the founders of UrbanClap
felt it would be easy enough to get their product to customers.
 "Nothing is organized (in the local services markets); day-to-
day services need standardization," said Mukul Singhal of SAIF
Partners, one of the principal investors in UrbanClap.
 The fragmentary nature of the market is the prime challenge.
Singhal added he was excited about UrbanClap because of its
founders. "It will take them time to figure out the correct
execution process of the service they are offering."

7. HOW URBANCLAP WORKS FOR
CUSTOMERS

12. STEP : 1

13. STEP: 2

14. STEP: 3

15. STEP: 4

16. STEP: 5

18. TRUSTED BY

19. FACT BOX
 Inception: October 2014
 Area of business: Mobile local services
 Fund raising: Raised $10 mn in Series A funding in June; in early 2015, raised $1.6
mn in seed funding
 Investors: SAIF Partners, Accel Partners, Kunal Bahl, Rohit Bansal - founders of
Snapdeal

20. THANKYOU