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STUDIUL DE MĂSURARE
A TRAFICULUI ȘI AUDIENȚEI
PE INTERNET
SMTAI, SEPTEMBRIE 2015
COMPONENȚA
AUDIENȚEI DUPĂ
SEX
84%
73%
71%
66%
65%
64%
61%
59%
59%
57%
56%
54%
54%
51%
51%
49%
48%
47%
46%
45%
43%
39%
37%
35%
35%
16%
27%
29%
34%
35%
36%
39%
41%
41%
43%
44%
46%
46%
49%
49%
51%
52%
53%
54%
55%
57%
62%
63%
65%
65%
ea.md
perfecte.md
acasatv.md
unica.md
mamaplus.md
inprofunzime.md
moldovenii.md
bancamea.md
yellowpages.md
odnoklassniki.md
protv.md
md.mail.ru
mama.md
unimedia.md
agora.md
locals.md
megogo.net
999.md
kp.md
point.md
newsmaker.md
sporter.md
forum.md
noi.md
play.md
53% 47%
COMPONENȚA
AUDIENȚEI DUPĂ
VÂRSTĂ
30 - 39
27%
26%
17%
16%
16%
15%
15%
15%
14%
12%
12%
12%
11%
10%
10%
9%
8%
8%
8%
7%
6%
5%
4%
4%
3%
45%
29%
39%
39%
45%
30%
35%
34%
29%
9%
43%
44%
26%
36%
32%
34%
39%
21%
34%
36%
54%
8%
30%
16%
44%
12%
16%
9%
19%
16%
18%
13%
27%
23%
43%
17%
16%
22%
27%
13%
20%
20%
23%
20%
25%
10%
16%
28%
11%
32%
8%
9%
14%
12%
8%
23%
15%
13%
16%
12%
8%
11%
15%
12%
20%
15%
8%
12%
19%
6%
7%
20%
18%
31%
3%
7%
20%
20%
13%
15%
14%
22%
11%
18%
23%
20%
18%
26%
14%
25%
21%
24%
36%
19%
25%
23%
51%
19%
39%
17%
ea.md
yellowpages.md
agora.md
play.md
perfecte.md
mama.md
bancamea.md
sporter.md
odnoklassniki.md
newsmaker.md
protv.md
acasatv.md
md.mail.ru
999.md
unimedia.md
point.md
unica.md
moldovenii.md
forum.md
mamaplus.md
inprofunzime.md
noi.md
megogo.net
kp.md
locals.md
15 - 19
10%
20 - 29
28%
30 - 39
22%
15%
40 - 49
25%
50 +
COMPONENȚA
AUDIENȚEI DUPĂ
LIMBA DE COMUNICARE
ÎN FAMILIE
98%
95%
94%
92%
91%
90%
89%
88%
86%
84%
81%
77%
77%
75%
71%
70%
69%
69%
68%
67%
66%
60%
53%
50%
28%
2%
4%
5%
7%
7%
9%
11%
10%
14%
16%
16%
22%
21%
21%
28%
26%
30%
27%
30%
31%
32%
37%
44%
50%
72%
2%
2%
3%
2%
4%
4%
4%
2%
2%
3%
4%
bancamea.md
agora.md
unimedia.md
perfecte.md
inprofunzime.md
acasatv.md
ea.md
protv.md
unica.md
yellowpages.md
odnoklassniki.md
megogo.net
999.md
mamaplus.md
mama.md
moldovenii.md
sporter.md
md.mail.ru
forum.md
play.md
point.md
noi.md
kp.md
locals.md
newsmaker.md
75%Română
22%Rusă
3%Alta
COMPONENȚA
AUDIENȚEI DUPĂ
EDUCAȚIE / STUDII
Superioare
Liceu/Colegiu
Primare/Profesionale
Fără studii
33%
29%
34%
3%
69%
69%
66%
63%
60%
59%
55%
54%
51%
49%
47%
47%
47%
45%
44%
41%
37%
36%
36%
36%
32%
32%
30%
30%
23%
17%
14%
23%
24%
24%
22%
19%
17%
25%
27%
42%
6%
24%
37%
25%
19%
19%
21%
26%
18%
26%
28%
33%
20%
34%
15%
17%
11%
13%
12%
16%
26%
27%
23%
24%
11%
42%
29%
18%
29%
38%
44%
42%
37%
42%
38%
38%
28%
45%
38%
3%
2%
2%
1%
5%
2%
3%
1%
2%
4%
4%
2%
9%
5%
5%
unica.md
inprofunzime.md
agora.md
perfecte.md
unimedia.md
acasatv.md
locals.md
protv.md
point.md
newsmaker.md
bancamea.md
mamaplus.md
kp.md
ea.md
noi.md
yellowpages.md
moldovenii.md
forum.md
999.md
play.md
md.mail.ru
sporter.md
megogo.net
mama.md
odnoklassniki.md
COMPONENȚA
AUDIENȚEI DUPĂ
REGIUNE
m. Chișinău
m. Bălți
Alte localități
68%
57%
56%
55%
52%
50%
50%
49%
48%
48%
44%
41%
41%
40%
39%
38%
37%
36%
36%
35%
31%
30%
27%
26%
17%
12%
0%
2%
6%
5%
9%
2%
2%
3%
2%
2%
2%
3%
2%
2%
3%
3%
5%
2%
9%
5%
6%
5%
7%
7%
20%
43%
42%
39%
43%
40%
47%
49%
49%
50%
55%
57%
57%
58%
59%
59%
60%
59%
62%
56%
65%
64%
68%
66%
76%
locals.md
unica.md
yellowpages.md
newsmaker.md
play.md
mamaplus.md
ea.md
point.md
mama.md
agora.md
sporter.md
inprofunzime.md
perfecte.md
forum.md
bancamea.md
acasatv.md
protv.md
999.md
unimedia.md
kp.md
megogo.net
noi.md
moldovenii.md
md.mail.ru
odnoklassniki.md
26%
7%
68%
Pensionar
7%
Student / Elev
18%
Somer
8%
Casnica
11%
Liber profesionist
6%
Functionar
9%
Specialist cu studii
superioare
13%
Afacere familiala
6%
Muncitor calificat
9%
Top manager / Patron
5%
Alta
8%
COMPONENȚA
AUDIENȚEI DUPĂ
OCUPAȚIA PRINCIPALĂ
2.128 mln
Utilizatori
TIMPUL
MEDIU PER UTILIZATOR
Ore : Min : Sec
19:59:22
2:58:27
2:16:08
1:44:47
1:05:40
0:45:12
0:28:15
0:26:32
0:24:04
0:23:51
0:18:59
0:17:39
0:13:54
0:12:37
0:11:28
0:11:19
0:10:24
0:09:58
0:08:24
0:07:59
0:06:58
0:06:46
0:06:29
0:05:04
0:04:34
odnoklassniki.md
999.md
md.mail.ru
point.md
protv.md
unimedia.md
kp.md
perfecte.md
noi.md
mama.md
play.md
moldovenii.md
unica.md
acasatv.md
agora.md
megogo.net
forum.md
newsmaker.md
inprofunzime.md
bancamea.md
ea.md
sporter.md
mamaplus.md
locals.md
yellowpages.md
ORE:MIN:SEC
TOTAL ORE:
22 838 809
TIMPUL MEDIU
PER UTILIZATOR:
14:51:17
TIMPUL MEDIU
PER VIZITĂ:
0:15:44
DURATA MEDIE
A UNEI AFIȘĂRI:
0:01:42
COMPONENȚA AUDIENȚEI
DUPĂ PREFERINȚE DE CONSUM
Produse ce se intenționează
a fi achiziționate
în următoarele 12 luni
4%
4%
3%
5%
1%
4%
10%
7%
3%
5%
11%
3%
4%
3%
2%
68%
Televizor
Aparatura audio / video
Masina noua
Masina second - hand
Teren
Casa / apartament / locuinta personala curenta
Telefon mobil
Mobilier
Aparatura utilizata la dotarea bucatariei
Electrocasnice mari (masina de spalat rufe,
frigider, etc.)
Materiale de constructii / decor apartament / casa
Computer (PC, Laptop)
Accesorii computer (imprimanta, scanner, etc.)
Echipament sportiv
Bijuterii si accesorii decorative din pietre si metale
pretioase
Nici unul dintre cele de mai sus
2.128 mln
UTILIZATORI
COMPONENȚA AUDIENȚEI
DUPĂ PREFERINȚE DE CONSUM
Servicii ce se intenționează
a fi achiziționate
în următoarele 12 luni
2.128 mln
UTILIZATORI
4%
8%
1%
2%
4%
5%
6%
6%
2%
2%
2%
6%
6%
75%
Abonament TV cablu
Acces Internet
Asigurare CASCO
Asigurare pentru locuinta
Cursuri de limbi straine
Abonament Sala sport (fitness)
Servicii medicale
Servicii de telefonie mobila
Credit pentru cumpararea / constructia unei case /
teren
Credit pentru cumpararea unei masini
Credit de consum sau pentru nevoi personale
Bilete de avion
Servicii turistice
Nici unul dintre cele de mai sus

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Online Audience Composition, September 2015

  • 1. STUDIUL DE MĂSURARE A TRAFICULUI ȘI AUDIENȚEI PE INTERNET SMTAI, SEPTEMBRIE 2015
  • 3. COMPONENȚA AUDIENȚEI DUPĂ VÂRSTĂ 30 - 39 27% 26% 17% 16% 16% 15% 15% 15% 14% 12% 12% 12% 11% 10% 10% 9% 8% 8% 8% 7% 6% 5% 4% 4% 3% 45% 29% 39% 39% 45% 30% 35% 34% 29% 9% 43% 44% 26% 36% 32% 34% 39% 21% 34% 36% 54% 8% 30% 16% 44% 12% 16% 9% 19% 16% 18% 13% 27% 23% 43% 17% 16% 22% 27% 13% 20% 20% 23% 20% 25% 10% 16% 28% 11% 32% 8% 9% 14% 12% 8% 23% 15% 13% 16% 12% 8% 11% 15% 12% 20% 15% 8% 12% 19% 6% 7% 20% 18% 31% 3% 7% 20% 20% 13% 15% 14% 22% 11% 18% 23% 20% 18% 26% 14% 25% 21% 24% 36% 19% 25% 23% 51% 19% 39% 17% ea.md yellowpages.md agora.md play.md perfecte.md mama.md bancamea.md sporter.md odnoklassniki.md newsmaker.md protv.md acasatv.md md.mail.ru 999.md unimedia.md point.md unica.md moldovenii.md forum.md mamaplus.md inprofunzime.md noi.md megogo.net kp.md locals.md 15 - 19 10% 20 - 29 28% 30 - 39 22% 15% 40 - 49 25% 50 +
  • 4. COMPONENȚA AUDIENȚEI DUPĂ LIMBA DE COMUNICARE ÎN FAMILIE 98% 95% 94% 92% 91% 90% 89% 88% 86% 84% 81% 77% 77% 75% 71% 70% 69% 69% 68% 67% 66% 60% 53% 50% 28% 2% 4% 5% 7% 7% 9% 11% 10% 14% 16% 16% 22% 21% 21% 28% 26% 30% 27% 30% 31% 32% 37% 44% 50% 72% 2% 2% 3% 2% 4% 4% 4% 2% 2% 3% 4% bancamea.md agora.md unimedia.md perfecte.md inprofunzime.md acasatv.md ea.md protv.md unica.md yellowpages.md odnoklassniki.md megogo.net 999.md mamaplus.md mama.md moldovenii.md sporter.md md.mail.ru forum.md play.md point.md noi.md kp.md locals.md newsmaker.md 75%Română 22%Rusă 3%Alta
  • 5. COMPONENȚA AUDIENȚEI DUPĂ EDUCAȚIE / STUDII Superioare Liceu/Colegiu Primare/Profesionale Fără studii 33% 29% 34% 3% 69% 69% 66% 63% 60% 59% 55% 54% 51% 49% 47% 47% 47% 45% 44% 41% 37% 36% 36% 36% 32% 32% 30% 30% 23% 17% 14% 23% 24% 24% 22% 19% 17% 25% 27% 42% 6% 24% 37% 25% 19% 19% 21% 26% 18% 26% 28% 33% 20% 34% 15% 17% 11% 13% 12% 16% 26% 27% 23% 24% 11% 42% 29% 18% 29% 38% 44% 42% 37% 42% 38% 38% 28% 45% 38% 3% 2% 2% 1% 5% 2% 3% 1% 2% 4% 4% 2% 9% 5% 5% unica.md inprofunzime.md agora.md perfecte.md unimedia.md acasatv.md locals.md protv.md point.md newsmaker.md bancamea.md mamaplus.md kp.md ea.md noi.md yellowpages.md moldovenii.md forum.md 999.md play.md md.mail.ru sporter.md megogo.net mama.md odnoklassniki.md
  • 6. COMPONENȚA AUDIENȚEI DUPĂ REGIUNE m. Chișinău m. Bălți Alte localități 68% 57% 56% 55% 52% 50% 50% 49% 48% 48% 44% 41% 41% 40% 39% 38% 37% 36% 36% 35% 31% 30% 27% 26% 17% 12% 0% 2% 6% 5% 9% 2% 2% 3% 2% 2% 2% 3% 2% 2% 3% 3% 5% 2% 9% 5% 6% 5% 7% 7% 20% 43% 42% 39% 43% 40% 47% 49% 49% 50% 55% 57% 57% 58% 59% 59% 60% 59% 62% 56% 65% 64% 68% 66% 76% locals.md unica.md yellowpages.md newsmaker.md play.md mamaplus.md ea.md point.md mama.md agora.md sporter.md inprofunzime.md perfecte.md forum.md bancamea.md acasatv.md protv.md 999.md unimedia.md kp.md megogo.net noi.md moldovenii.md md.mail.ru odnoklassniki.md 26% 7% 68%
  • 7. Pensionar 7% Student / Elev 18% Somer 8% Casnica 11% Liber profesionist 6% Functionar 9% Specialist cu studii superioare 13% Afacere familiala 6% Muncitor calificat 9% Top manager / Patron 5% Alta 8% COMPONENȚA AUDIENȚEI DUPĂ OCUPAȚIA PRINCIPALĂ 2.128 mln Utilizatori
  • 8. TIMPUL MEDIU PER UTILIZATOR Ore : Min : Sec 19:59:22 2:58:27 2:16:08 1:44:47 1:05:40 0:45:12 0:28:15 0:26:32 0:24:04 0:23:51 0:18:59 0:17:39 0:13:54 0:12:37 0:11:28 0:11:19 0:10:24 0:09:58 0:08:24 0:07:59 0:06:58 0:06:46 0:06:29 0:05:04 0:04:34 odnoklassniki.md 999.md md.mail.ru point.md protv.md unimedia.md kp.md perfecte.md noi.md mama.md play.md moldovenii.md unica.md acasatv.md agora.md megogo.net forum.md newsmaker.md inprofunzime.md bancamea.md ea.md sporter.md mamaplus.md locals.md yellowpages.md ORE:MIN:SEC TOTAL ORE: 22 838 809 TIMPUL MEDIU PER UTILIZATOR: 14:51:17 TIMPUL MEDIU PER VIZITĂ: 0:15:44 DURATA MEDIE A UNEI AFIȘĂRI: 0:01:42
  • 9. COMPONENȚA AUDIENȚEI DUPĂ PREFERINȚE DE CONSUM Produse ce se intenționează a fi achiziționate în următoarele 12 luni 4% 4% 3% 5% 1% 4% 10% 7% 3% 5% 11% 3% 4% 3% 2% 68% Televizor Aparatura audio / video Masina noua Masina second - hand Teren Casa / apartament / locuinta personala curenta Telefon mobil Mobilier Aparatura utilizata la dotarea bucatariei Electrocasnice mari (masina de spalat rufe, frigider, etc.) Materiale de constructii / decor apartament / casa Computer (PC, Laptop) Accesorii computer (imprimanta, scanner, etc.) Echipament sportiv Bijuterii si accesorii decorative din pietre si metale pretioase Nici unul dintre cele de mai sus 2.128 mln UTILIZATORI
  • 10. COMPONENȚA AUDIENȚEI DUPĂ PREFERINȚE DE CONSUM Servicii ce se intenționează a fi achiziționate în următoarele 12 luni 2.128 mln UTILIZATORI 4% 8% 1% 2% 4% 5% 6% 6% 2% 2% 2% 6% 6% 75% Abonament TV cablu Acces Internet Asigurare CASCO Asigurare pentru locuinta Cursuri de limbi straine Abonament Sala sport (fitness) Servicii medicale Servicii de telefonie mobila Credit pentru cumpararea / constructia unei case / teren Credit pentru cumpararea unei masini Credit de consum sau pentru nevoi personale Bilete de avion Servicii turistice Nici unul dintre cele de mai sus