Ingela Nordenhav has headed the Marketing Department within Volvo Trucks during the biggest launches, and the biggest transformation in the way to market and communicate Trucks. The results have been fantastic. She will talk us through the journey they took on 6 years ago to get where they are, the results and about future challenges moving forward.

1. Volvo Trucks
TheHook
Ingela nordenhav

2. • support our business goals
• BUIld our brand

3. Volvo Trucks
Global Market leader
Premium segment
143 countries

4. Volvo Trucks netherlands

6. • Always use a topic or feature that is extremely relevant to the core target
group
• 100% relevant for the core target group, and entertaining and interesting for a
wider target group
• Earn space in “non-bought” media and getting attention where we have
maximum impact vs spend

7. Look who's driving
Volvo Trucks

8. Trends
transforming
our business

9. Marketing +
SALES
Promote sales: Measure, understand, improve

10. Physical
Environment

11. Digital
Environment

12. ONE
Customer
Experience

13. create content interesting for more than our core target group
Create awareness and interest in our brand and what we offer
Storytelling
High engagement in all channels – three reasons

14. distribution

15. Volvo Trucks
Epic Split