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Sales Intelligence - Bringing your CRM Data to Life

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B2BCamp
B2BCamp

by Kyle Porter

BusinessTechnology
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Sales Intelligence 101 B2B Camp 2012
Presenters Our Hangout Jon Birdsong: Kyle Porter: Co- Marketing & Sales founder & President at SalesLoft. of SalesLoft.
What is Sales Intelligence?
Sales Intelligence = Many Things to many people.
Sales Intelligence to - VP and Head of Platform Research at salesforce.com
Sales Intelligence to - Gerhard Gschwandtner Publisher at Selling Power “decisions made on science and not on hunches. My prediction is that sales analytics & sales intelligence will be the hub of any sales organization.”
Sales Intelligence to ...
CRM Trigger Alerts & Rank Your Prospects
Daily Alerts Job Change Alerts News Event Spend, Growth Analysis Technology Used/Changed Many, many, more...
Likely to buy factors: Complimentary Tech? Company Growing? Spending Money? Share Characteristics w/ Previous Deals?
Problems in Sales
Not enough arms
Wrong person; wrong time
The Internet is Overwhelming Sales rep VS Overwhelming Internet
With Sales Intelligence...
No more wasteful research time
Wrong Message Right Message Sold No Sale
The Internet Gets Simple
The Sincerity Industry is Changing
Sincerity vs. Reach Traditional New Revenue Warm Sales Generator Traditional Cold Dumb Dialing Marketing 1 to 1 1 to Many
Marketing Automation vs. Sales Intelligence
Marketing Automation + Sales Intelligence Prospects Prospects Like interested you should be in you interested in
The Technology Behind Sales Intelligence
WEB MOBILE BROWSER CRM EMAIL
Sales Intelligence at Work
Questions? “Sales intelligence: no longer an oxymoron.”

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