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The Complete Guide to YouTube Marketing in 2020
YouTube marketing is often overlooked by social media marketers.
Some think YouTube counts as a social media network. Others see it
as more of an online video platform.
Either way, there are countless marketing opportunities on YouTube—
especially if your audience is on the platform and your competitors
aren’t. YouTube counts two billion logged-in monthly users worldwide,
and ranks as the most widely used online platform among U.S. adults.
So in that sense, whether or not YouTube meets social network
criteria is irrelevant. It’s more popular than all of them. But with more
than 500 hours of video uploaded every minute, effective YouTube
marketing is easier said than done.

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The Complete Guide to YouTube Marketing in 2020

  • 1. The Complete Guide to YouTube Marketing in 2020 YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube— especially if your audience is on the platform and your competitors aren’t. YouTube counts two billion logged-in monthly users worldwide, and ranks as the most widely used online platform among U.S. adults. So in that sense, whether or not YouTube meets social network criteria is irrelevant. It’s more popular than all of them. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.