There are so many brands which became in the top list of customers minds.It is not less importance for their logos also.These unique, professional logos make them to stand out in industry and bring the values reminding their corporate identity.
2. CONTENTS
1. INTRODUCTION
2. MOST RECOGNIZED LOGOS
3. HIDDEN MEANING OF WORLDWIDE BRAND’S LOGO
4. TIPS TO CREATE BEST LOGOS
1. FACTORS IN MAKING BEST LOGOS
2. CONCLUSION
3. THANK YOU
3. INTRODUCTION
Logo is the graphical representation of a business or production. A
logo acts as a link between customer and business growth.
Eventually, this growth is calculated when people become
conscious about business name and quality provided, which later
recognized as brand. For this reason emblem or logo reveals the
identity of the company. This is how a logo becomes crucial in
marketing strategy.
5. AMAZON
The popular e-commerce portal Amazon designed their logo
conveying their collection of products to sell. This is represented by
the arrow linking the ‘A’ to ‘Z means they have anything and
everything from ‘A’ to ‘Z’.
Also, the arrow indicates the smile depicting that, they are able to
satisfy customers.
ADIDAS
The present logo consist of three stripes which are diagonally turned
to create a shape of mountain peak. It represents the struggle of
athletes and to achieve successful heights.
HIDDEN MEANING OF MOST
RECOGNIZED BRAND’S LOGO
6. APPLE
The company's name was inspired by founder Steve Job’s visit to an
apple farm. He found the name Apple was fun, spirited and not
aggressive.
Apple's first logo depicts Sir Isaac Newton sitting under an apple
tree. It was later replaced as "rainbow Apple“, giving rainbow color
stripes with a bite taken out of it. Later, several different
monochromatic themes for the "bitten" logo, was introduced. But
Jobs insisted that the logo be colorized to humanize the company.
Logo included a bitten part of an apple not to confuse with a cherry.
7. MC-DONALDS
Actually, the ‘M’ does not stand for the Mc –Donalds ‘M’. The golden
arches represent the building design for the restaurant chain. The
initial idea for the golden arches came from a stylized sketch of
architect while designing the building. Company figured out that it is
easily seen from far away. This is partially why the golden arches are
still used as a symbol of the brand today.
8. MICROSOFT
The window type logo consists of 4 colors represents various
divisions or products of windows.
Orange/Red : represents office tools.
Green : represents xbox
Blue : represents windows, outlook, one drive
Yellow/Orange : represents bing
9. NIKE
Nike’s logo known as ‘Swoosh’. It is formed by two simple curved
lines. This Swoosh symbolizes motion and speed. The shape depicts
an arc of movement. Nike is the Winged Goddess of Victory in
Greek mythology.
The mythological associations for the brand Nike are flight, victory,
and speed. The goddess Nike had the power to fly and so did
Michael Jordan.
10. GOOGLE
"We ended up with the primary colors, but instead of having the
pattern go in order, we put a secondary color on the L, which
brought back the idea that Google doesn't follow the rules says Ruth
Kedar’ the graphic designer who developed the famous logo.
They wanted to retain the simple, friendly, and approachable style
by adding the childlike simplicity and maintained the multi-colored
playfulness and tilted ‘e’ is symbolizing their unconventional
approach.
11. FACTORS TO CONSIDER WHILE
CREATING LOGOS
• Design
• Color combination
• Font
• Size
• Placement
• Style
• Representation of business values in the logo
12. • Make it more memorable, by keeping it simple and clear
• It is recommended to be focused on single design rather than
incorporating multiple designs.
• Should always give the fresh feel
• Symbolization should connect to the company's identity.
• Understand the brand
• Include a professional touch
TIPS TO CREATE EFFECTIVE LOGOS
13. Always keep in mind that stay versatile and flexible while creating
logo and consider how the logo stands with the competitors, from
packaging to customer experience.
It is crucial to balance the logo and the values that your company
offers. Though it’s a bit challenging to create the pleasing logo
promoting brand values, the right designers will gives you the
effective result.
CONCLUSION
