This document outlines a media management project by students to improve public relations for the Karachi Fire Brigade Department. It identifies issues like lack of awareness of services provided and distrust of the department. The project's objectives are to build a positive image, increase awareness of services and issues, and improve communication. Tactics proposed include corporate communications like videos and brochures, traditional media like press releases, social media posts, and on-ground activities like school events and campaigns. The goal is to boost trust in the department and emphasize the importance of contacting them during emergencies.

1. Media Management
Project
Fire Brigade
Zoha Baig
Nida Saeed
Syed Muhammad Farhan
Mahum Mujahid
Anoosha Dawira
Noman Nawaz
Arbaz Khan
Asad Ali
BBA 5D

2. Karachi Fire Brigade Department

3. Research And Its Findings
(Issues)
• Few people are aware of the services provided by the fire brigade apart from extinguishing fire
• Majority of people deem the Fire Brigade of Karachi useless, inadequate and unreliable, mainly
due to lack of resources and funds provided by the government to this sector
• Reluctant to trust this service due to the indiscipline traffic on roads

4. OUR OBJECTIVES
 Positive image building
 Building awareness for both; the services not even yet discovered by the general public, and
issues faced by the fire brigade
 Dispatching precautionary measures
 Better recall
 Better communication

5. TARGET AUDIENCE
• Educational sector
• Corporate sector
• Social media users

6. Target Influencer
• Mangobaaz
• Metronome
• Humans of Pakistan

7. About Us
• “Umeed ki call” is our project’s name based on our central theme
• Started in order to improve the PR of the karachi fire department, with its major stakeholders-the
karachiites
• Our team wants to bring an innovative change that can support a crucial part of the public service
sector
• Explains the importance of one call
• How that call is prioritizing you
• It gives you hope that the receiving end would come to help them right away

8. TACTICAL PLAN

9. CORPORATE COMMUNICATION

10. Corporate Video

11. BROCHURES

12. TRADITIONAL MEDIA

13. Press Release

14. SOCIAL MEDIA

15. Facebook
Instagram

16. Blueprint For Website

17. Blueprint For Application

18. GROUND LEVEL ACTIVITY

19. Introduction To
Event
• DATE: 30TH NOVEMBER 2018
• TIME: 12:00 PM-1:45 PM
• VENUE: GULAMAN E ABBAS SCHOOL-LYARI

20. Trailer For “Umeed Ki Call” Was Played

21. 11 Precaution Of The Day

23. Entrance Of Firefighters

24. SPEECH BY
MR. ZAFAR AHMAD

26. Students Were Shown The
Responsiveness Of Fire Brigade
Department

27. Simulation Exercise Was
Done

28. Review Of The Event

29. BTL ACTIVITIES

30. Talk For The Social Internship Idea

31. “Har Ghar Brigade” Campaign
15 day training program:
• Target students
• Ensuring student participation
• Ensuring its convenient

32. Careem’s CSR
• About us
• About Careem
• Our main objectives
• Proposal
• Benefits to Careem
• Benefits to fire brigade

34. Public Service Message

35. Poster Made For Information Regarding Fire
Brigade’s Contact Numbers

36. Emotional Story Telling

37. Video About Firefighters

38. Meeting With Regent Plaza

39. Proposal For Hydrants At SZABIST

40. Precaution Of The Day Digital Advertisement
Displayed On LCD Of Szabist’s Reception,

41. A Rooftop To Ceiling Poster For Fire Brigade

42. Flyers

43. Standee