Presentation from Braga.Product Meetup on March 20th 2018

1. XING Folie??
9 Tips for a Healthy Product Culture
Braga (not Porto), March 2018
@arnekittler

2. Product Culture?

3. Strengthen Product as a Craft
within your Organization
Better!
More Effective!
Happier!

4. One challenge: Scaling - XING has over 50 Product People

5. … and they sit with with their cross-functional teams.

6. Problem: We lost touch – our Product Culture suffered!

7. Product Culture needs
active care!

8. Learning Alignment
Values

9. Title/Name/Place/Date (edit by "Insert > Header and Footer") 9
Values
A common direction for all

10. 10
You need shared values to turn a group of
talented individuals into a healthy
product organization.

11. 11
P@X
Values – Tip 1
Build a Community
of Practice

12. Values – Tip 2
Define a North Star
Value Statements & Examples

13. Values – Tip 3
Celebrate good
behavior

14. Learning
Getting Better Every Day

15. In a role as broad as Product Management
and an environment as dynamic as ours
you constantly learn – or fall behind.

16. Learning – Tip 1
Learn from each
other

17. Collaborative
Sessions

18. Bar Camp

19. Learning – Tip 2
Learn from
others

20. Learning – Tip 3
Establish a culture
of experimentation

21. User Feedback
Coffee

22. Learning
Newsletter

23. Alignment
The Modern Product Person’s Must Have Skill

24. Alignment
The Modern Product Person’s Must Have Skill
AVOID
WASTE

25. Alignment
The Modern Product Person’s Must Have Skill
AVOID
WASTE
EARN
AUTONOMY

26. The better Product Managers are aligned
about the WHY and WHAT of their product,
the more autonomy they will be granted
with regards to HOW they build it.

27. A Framework for Collaborative, Bottom-Up Alignment
Alignment – Tip 1
AUFTRAGSKLÄRUNG

28. 3 Dimensions of Alignment (driven by PM)
Laterally: Peers & Partners
Inwards: Team
Upwards: Management

29. 29
A CANVAS!
to trigger dialogue

30. 30
INTENT
What do you really,
really want??
BILD Spice Girls

31. 31
OUTCOME
Which needle do you
want to move?

32. Quarterly Elevator Pitches
Alignment – Tip 2
Give an overview

33. 33
90 SEC / Q

34. 34
We need to
TALK

35. Alignment – Tip 3
Encourage Escalation!

36. Clarification Manifesto
1. If you get stuck: trigger escalation early!
2. Present escalation jointly!
3. Be clear about what’s unclear!
4. Decision makers: Clarify, then hand it back!

37. @arnekittler
@XING_pt
Muito Obrigado!