ADITYA BIRLA CAPITAL - SIP 2016-18

SUMMER INTERNSHIP REPORT
ON
A STUDY OF INVESTMENT HABITS OF AN INDIVIDUAL INDIAN INVESTOR
FOR
ADITYA BIRLA CAPITAL LIMITED
(Formerly Birla Sunlife Insurance Company Limited)
UNDER THE SUPERVISION
OF
MR. KOUSHIK SEN
SUBMITTED BY SUBMITTED TO
ARNAB SAHOO
14200916053

DECLARATION
I, Arnab Sahoo, student of 2016-2018 batch, Meghnad Saha Institute Of
Technology, Kolkata, hereby declare that every part of the Summer Internship
Project Report on “A Study of investment Habits of an Individual Indian
Investor” submitted by me for partial fulfilment of Master of Business
Administration is original.
I was in regular contact with my faculty guide and contacted him twice a
week in average for discussing the project.
The information and data given in the report is authentic to the best of my
knowledge.
Date of project submission: November __ __th, 2017
Arnab Sahoo

EXECUTIVE SUMMARY
This project report has been prepared on the basis of the Summer
Internship at Aditya Birla Capital (Formerly Birla SunLife Insurance Company
Limited). The company chosen was Birla Sun Life Insurance (BSLI) . The
reason behind this was to understand the expertise it has developed and skills it
has owned, especially in the field of finance and marketing and its products as it
is the booming industries in India. The main problem that the company faces
today is of sales, and of less number of advisers. The project talks about the
various investment habits of an investor and making financial plans during the
short period of 8 weeks. We are indebted to the company for providing this
opportunity. In our internship we analyse the investment habits of Indian
investors through client survey form and learned about different products of
Birla Sun Life Insurance. After collecting the data from the individuals we
shortlisted the clients who were interested to know or to invest in Birla Sun Life
Insurance. As a result we contacted the clients and given detailed description
about the product and those who were interested, we created the financial plan
for the interested clients and give the data to Aditya Birla Capital. The learning
really takes place outside the classroom. The in sight of knowledge that I
acquired in the two months of internship with ABSLI was quite impressive. The
opportunity I received to apply my knowledge and skills gave me a practical
view point to the whole system of learning. It was a very good experience for
me to work during this tenure. I am glad that I have learnt so much in such little
time. I can confidently say that my knowledge has improved in a very short time
I would like to thank ABSLI for their constant support.

ACKNOWLEDGEMENT
I would like to express my special thanks of gratitude to Prof.
for his personal
encouragement, prompt assistance and help provided to me in
completion of my project.
I am highly obliged to my corporate mentor – Mr. Koushik Sen
for his valuable guidance and support throughout the project.
I extend my gratitude to Maulana Abul Kalam Azad University of
Technology for such project, which practical work included in the
syllabus of MBA 3rd
Semester.
Thanks to all who have benefitted me in completion of my work
indirectly to bring my success.

TABLE OF CONTENT
1. Industry Profile
* Indian financial market
* Difference financial products
* Life insurance—an overview, concept, importance
* Analysis of life insurance industry in India
* Future and prospects of life insurance in India
2. Company Profile
* Company overview
* Structure and hierarchy
* Financial profile
* Competitors
* Market share of life insurance companies
3. Synopsis of Select Products of Aditya Birla Capital
* Savings with protection
* Retirement
* Health and wellness
* Children’s future
* Wealth with protection solution
* Protection
4. Insurance Habits of an Individual Indian Investor
* Background of study
* Objective of study
* Research methodology
* Survey forms
* SWOT analysis
* Case studies
* Observation and findings
* Suggestion and recommendation
* Conclusion
5. Bibliography
6. Questionnaires

INDUSTRY PROFILE
Indian Financial Markets
What does the India Financial market comprise of? It talks about the
primary market, FDIs, alternative investment options, banking and insurance
and the pension sectors, asset management segment as well. With all these
elements in the India Financial market, it happens to be one of the oldest across
the globe and is definitely the fastest growing and best among all the financial
markets of the emerging economies. The history of Indian capital markets spans
back 200 years, around the end of the 18th century. It was at this time that India
was under the rule of the East India Company. The capital market of India
initially developed around Mumbai; with around 200 to 250 securities brokers
participating in active trade during the second half of the 19th century.
Features of the Financial Market in India:
India Financial Indices - BSE 30 Index, various sector indexes, stock
quotes, Sensex charts, bond prices, foreign exchange, Rupee & Dollar Chart
Indian Financial market news
Stock News - Bombay Stock Exchange, BSE Sensex 30 index, S&P CNX-
Nifty, company information, issues on market capitalization, corporate
earnings statements
Fixed Income - Corporate Bond Prices, Corporate Debt details, Debt trading
activities, Interest Rates, Money Market, Government Securities, Public
Sector Debt, External Debt Service
Foreign Investment - Foreign Debt Database composed by BIS, IMF,
OECD,& World Bank, Investments in India & Abroad
Global Equity Indexes - Dow Jones Global indexes, Morgan Stanley Equity
Indexes
Currency Indexes - FX & Gold Chart Plotter, J. P. Morgan Currency
Indexes
National and Global Market Relations
Mutual Funds
Insurance
Loans
Forex and Bullion

Different Financial Products
Money Market
Treasury Bill: Short term borrowings of the government
(14days, 91days, 182days, 364days)
Commercial Bills: Banks make advances to customers
against these
Inter-bank call money: Source for banks for getting
overnight and short term funds
Commercial paper: Short term unsecured instrument
issued by a company via promissory notes with fixed
Certificate of Deposit: Issued by commercial banks at
discount on face value
Capital Market
Derivatives: Forwards, futures, options, swaps
Shares, right, bonus, preference
Debentures
Bonds
o Euro convertible bonds
o Deep discount bonds

Fund Based
Underwriting (shares, debentures, bonds, etc.) of new issue
Equipment leasing
Hire purchase
Bill discounting
Venture capital
Housing finance
Insurance services
Factoring, etc.
Feed Based
Corporate advisory services
Merchant banking
Issue management
Loan syndication
Credit rating
Stock broking
M & A
Capital restructuring

Life Insurance
An overview:
Life insurance is a business proposition resting on the combined operation
of law of mortality and interest. We all know that time of our death is uncertain
and in case of untimely death of a person his family could be put into great
financial hardship. The science of life insurance revolves around the principle of
providing some financial relief to the loved ones of a person in case of his
sudden death.
The first essential for working of life insurance is calculation of risk to fix
the amount of contribution(premium) to be made by each policy-holder
according to his age, medical history, habits, occupation etc. so that the fund
should be adequate to meet the whole claims.18 The probability of death or the
law of mortality is used for this purpose.
Concept:
In simple words, it means an agreement in which one party agrees to pay a
given sum of money upon the happening of a particular event contingent upon
duration of human life in exchange of the payment of a consideration. The
person who guarantees the payment is called Insurer, the amount given is called
Policy Amount, the person on whose life the payment is guaranteed is called
Insured or Assured. The particular event on which the payment is guaranteed to
be given may be Death or Life. The consideration is called the Premium. The
document evidencing the contract is called Policy.6
There is no statutory definition of life insurance, but it may be defined as a
contract in which the insurer, in consideration of a certain premium, either in
lump sum or in form of any other periodical payments, in return agrees to pay to
the assured, or to the person for whose benefit the policy is taken, a stated sum
of money on the happening of a particular event contingent on the duration of
human life.
Importance:
There are many things in life that the average household can live without, but life
insurance should not be one of those things. The importance of life insurance increases as the
number of people in a household increases. A single person with few, if any, close relations can
get by on a very little life insurance or perhaps no insurance at all. The same cannot be said for
persons who have family members or other types of responsibilities.

Life insurance is a way to protect your family against possible financial trouble or even ruin,
depending on your circumstances. Life insurance is also a way to relieve some of the anxiety
that family members may feel as they wonder how they will get by should a breadwinner in the
family pass on. Some forms of life insurance can even be used as a means of saving money
over the long term.
It is important for consumers to understand that the term "life insurance" is a very broad
term. There are various types of policies, and often one will be a far better option for a
particular family or person than another might be for that same family or person. Because there
are so many types of policies available, the consumer would do well to get a basic
understanding of each before committing to one over another. The best way, of course, to do
this is through a reputable life insurance broker or company agent.
A reputable life insurance broker will normally be a state-licensed agent who carries
different types of policies from different companies. There are life insurance agents, as well,
who normally work for a particular insurance company and sell the products of that company.
The main difference between working with a broker and working with a company agent is
selection. A broker can offer many different types of policies at different price points because
he or she carries more options from more sources. A company agent can only offer what his or
her company has to offer. This can limit your choices.
Aside from choosing the correct type of policy, consumers must also decide on the level
of coverage they need. A common mistake that many consumers make is when they, more or
less, pick a number out of the blue. A consumer might say: "I need $10,000 worth of life
insurance" but when asked to justify that amount they are at a loss to do so. Is that amount too
much; is it too little? Often they simply do not know.
The amount of coverage needed will vary from one family to another. It can also vary
depending on where in life a person is when he or she takes out the policy. A newly married
couple, young in age, will normally need less life insurance coverage than a middle-aged
couple with a home mortgage and student loans that need to be paid off. Then again, a high
earning young couple may need more life insurance than a middle-aged couple if the high-
earning couple needs to replace one of the incomes lost through death. As you can see,
coverage is dependent on many issues and aspects, some of which are hard to explore without
the aid of a qualified life insurance agent or broker.
Invest the time and effort needed to speak with a reputable broker or agent, examine
your options, choose your coverage wisely, and your family will be protected if the unforeseen
should happen.

Analysis of Life Insurance Industry in India
Since inception the Indian life insurance industry has its own origin and
history. It has passed through many hurdles and hindrances in order to attain the
present status. However, the income earning capacity of an individual citizen of
a nation and the eagerness and awareness of the general public are the two key
determinants of the growth of any insurance industry. In the Indian context, the
insurance habits among the general public during the independence decade was
rare and in the following decades, it has slowly increased. There was a
remarkable improvement in the Indian insurance industry soon after the
economic reform era (1991). After 1991 the Indian life insurance industry has
geared up in all respects, as well as it is being forced to face a lot of healthy
competition from many national as well as international private insurance
players.
In this paper we have analyzed the performance of LIC over a time period
of 1980 to 2009, attempt has been made to analyse the overall performance of
Life Insurance Industry of India between pre- and post-economic reform era. To
measure the current status, volume of competitions and challenges faced by the
Life Insurance Corporation of India and to measure the effectiveness of
investment strategy of LIC over the period 1980 to 2009. Data were analysed by
using Regression, Trend Analysis and Anova. The study reveals that there is a
tremendous growth in the performance of Indian Life Insurance industry and
LIC due to the policy of LPG. Insurance industry also improved a lot due to the
emergence of Private sector and opening up for foreign players. Further there is
also a huge change in the investment pattern of LIC. There is an increasing trend
toward the investment in Stock market by LIC from 60% to 93% from 1980 to
2009 due to the effective regulation of SEBI and increasing transparency of
stock market.
Insurance sector reforms:
In 1993, Malhotra Committee headed by former Finance Secretary and RBI
Governor R.N. Malhotra was formed to evaluate the Indian insurance industry
and recommend its future direction. The Malhotra committee was set up with
the objective of complementing the reforms initiated in the financial sector. The
reforms were aimed at "creating a more efficient and competitive financial
system suitable for the requirements of the economy keeping in mind the
structural changes currently underway and recognizing that insurance is an
important part of the overall financial system where it was necessary to address
the need for similar reforms.

In 1994, the committee submitted the report and some of the key
recommendations included:
1) Structure
Government stake in the insurance Companies to be brought down to 50%.
Government should take over the holdings of GIC and its subsidiaries so
that these subsidiaries can act as independent corporations.
All the insurance companies should be given greater freedom to operate.
2) Competition
Private Companies with a minimum paid up capital of Rs.1bn should be
allowed to enter the industry.
No Company should deal in both Life and General Insurance through a
single entity.
Foreign companies may be allowed to enter the industry in collaboration
with the domestic companies.
Postal Life Insurance should be allowed to operate in the rural market.
Only One State Level Life Insurance Company should be allowed to
operate in each state.
3) Regulatory Body
The Insurance Act should be changed.
An Insurance Regulatory body should be set up.
Controller of Insurance (Currently a part from the Finance Ministry)
should be made independent.
4) Investments
Mandatory Investments of LIC Life Fund in government securities to be
reduced from 75% to 50%.
GIC and its subsidiaries are not to hold more than 5% in any company
(There current holdings to be brought down to this level over a period of time).
5) Customer Service
LIC should pay interest on delays in payments beyond 30 days.
Insurance companies must be encouraged to set up unit linked pension
plans.
Computerisation of operations and updating of technology to be carried
out in the insurance industry The committee emphasized that in order to
improve the customer services and increase the coverage of the insurance
industry should be opened up to competition.

Future & Prospects of Life Insurance in India
Insurance sector in India has become one of the most favoured investment destinations both for
Indians and NRIs. India is the fifth largest insurance market among the globally emerging insurance
economies. Growing interest towards insurance among people, innovative products and distribution
channels are sustaining the growth of the insurance sector.
The various liberalisation policies in the sector have opened the door for various private sector insurance
companies. This increase in number of players has resulted in new products, better packaging, improved
customer service, greater employment opportunities, etc.
Market Structure
There are 49 insurance companies operating in India as of September 2011. Out of which, 24 are in
life insurance business, 24 in general insurance business, and remaining ones in re-insurance business.
General Insurance Corporation of India (GIC) is the sole national re-insurer.
Growth Predictions
The Indian insurance sector is expected to grow at a rapid pace to reach around US$ 400 billion in
premium income by 2020, according to a report released by an industry body and the Boston Consulting
Group (BCG). As per the report, this would make India one of the top three life insurance and top 15 non-
life insurance markets by 2020.
Career Prospects
There are number of career opportunities available in Indian insurance sector. Insurance companies
have job openings in various fields such as marketing, distribution, actuarial, underwriting, operations and
investing departments.
A graduate in the area of finance, marketing, or sales can easily get the job in the insurance
companies. They can earn anything between Rs. 8000 - 20,000 per month in the starting months. Most of
the companies offer a very good remuneration and heavy incentives to retain the qualified candidates.
Candidates can also take help of various recruitment agencies operating in India for searching the right job.
These job consultancies work on the behalf of companies having job requirements. The job agencies offer
decent job opportunities in various sectors with top most companies and a good salary package according
to candidate’s profile.
Recent Initiatives
The Finance Minister has approved a proposal to raise foreign direct investment (FDI) in insurance
and pension sectors to 49 percent from the existing 26 percent to encourage more investment in the sector.
The Securities and Exchange Board of India (SEBI) has relaxed rules to allow more life insurers to launch
public offers.
The Government's Financial Sector Legislative Reforms Commission (FSLRC) is working on new
insurance policies' framework that would end LIC's monopoly, empower IRDA and establish a legal
system to handle any lapses at insurers' end.
Road Ahead
The Indian insurance industry is booming, with several national and international players
competing and increasing operations in the country. The Mckinsey report on the outlook for insurance
sector in 2012 predicts an exponential growth for the insurance industry in 2012 due to contributing factors
such as increasing household incomes, higher premiums, growing technology, liberal policies, etc. This
will result in more

COMPANY PROFILE
Company Overview
Company Name: Aditya Birla Capital Limited (Formerly Birla Sunlife
Insurance Company Limited)
• Established in 2000.
• Joint Venture :- Aditya Birla Group (India) + Sun Life Financial Inc.
(Canada)
• Ranks amongst the top 5 private Companies.
• Extensive reach: 600 branches, 1, 75,000 advisors, more than 2 million
investors, in1500 towns and cities in India, capital base of Rs. 2000 cores.
• Values:
• Speed
• Passion
• Commitment
• Integrity
VISION
To be a world class provider of financial security to individuals and corporate
and to be amongst the top three private sectors life insurance companies in
India.
MISSION
To be the first preference of our customers by providing innovative, need based
life insurance and retirement solutions to individuals as well as corporate. these
solutions will be made available by well-trained professionals through a multi-
channel distribution network and
superior technology.

Structure & Hierarchy
ORGANIZATIONAL STRUCTURE
C.E.O (Chief Executive Officer)
C.F.O (Chief Financial Officer)
C.D.O (Chief Design Officer)
H.O.S. (Head of Sales)
Z.M (Zonal Manager)
R.M (Regional Manager)
T.M.S (Territory Managers)
B.H (Branch Head)
B.M (Branch Managers)
B.D.M.B.P (Business Development Manager/ Business Partner)
S.A.M (Senior Agency Manager)
A.M (Agency Manager)
I.A (Insurance Advisors)

Key Peoples of Organisation
Mr. Kumar Mangalam Birla (Chairman)
Mr. Pankaj Razdan (CEO and MD)
Mr. Amit Jain (Chief Financial Officer)
Mr. Devendra Singhvi (Chief Investment Officer)
Mr. Parag Raja (Chief Distribution Officer)
Mr. Rajesh Varrier (Chief Technology and Digital Officer)
Ms. Shobha Ratna (Head – Human Resource & Training)
Mr. Anil Kumar Singh (Chief Actuarial Officer)
Mr. Deven Sangoi (Chief Investment Officer – Equity)
Mr. Rajesh Nambiar (Chief Marketing Officer (CMO)
Mr. Shailendra Kothavale (Chief Compliance & Risk Officer)
Mr. Amber Gupta (Head - Legal & Company Secretary)
Ms. Punam Sharma (Head – Internal Audit)

Company History - Aditya Birla Capital Ltd.
Company was originally incorporated on October 15, 2007 under the Companies Act, 1956 as ‘Aditya
Birla Financial Services Private Limited’ with the Registrar of Companies, Mumbai, Maharashtra and
had received a certificate of registration from the Reserve Bank of India on May 19, 2009 to commence
/ carry on the business of non-banking financial institution without accepting public deposits. The
Company was converted from a private limited company to a public limited company and thereafter
the name of the Company was changed from ‘Aditya Birla Financial Services Private Limited’ to
‘Aditya Birla Financial Services Limited’ with effect from December 4, 2014. The name of our
Company was further changed to its present name ‘Aditya Birla Capital Limited’ and a fresh certificate
of incorporation was issued by the RoC on Jun 21, 2017. The Company has been set up as a holding
company for the financial services business of Aditya Birla Nuvo Limited.
2009
-Aditya Birla Financial Services Group acquires Apollo Sindhoori Capital, a leading brokerage firm in
India.
2011
-Company launched the Private Equity Fund.
2012
-Company launched My Universe, an online personal finance management portal.
2014
-Company commenced its housing finance business through its subsidiary Aditya Birla Housing
Finance Limited.
-Company acquired mutual fund schemes & portfolio accounts of ING Mutual Fund.
-IFC acquired strategic investment in the online personal finance management portal MyUniverse.
2015
-Company was granted a certificate of registration as a non - deposit taking - systematically important
core investment company (“CIC-ND-SI”) by the RBI.
2016
-Sun Life Financial (India) Insurance Investment Inc. increased its stake in one of our key Subsidiaries
engaged in the life insurance business, Aditya Birla Sun Life Insurance Company Limited, from 26%
to 49%.
2017
-Company launched its health insurance and incentivised wellness business through our Subsidiaries
Aditya Birla Health Insurance Co. Limited and Aditya Birla Wellness Private Limited.
-Company, through its subsidiary Aditya Birla ARC Limited, applied for the grant of an asset
reconstruction and securitization license with the RBI.
-Company changed their name from Birla Sunlife Insurance Company Limited to Aditya Birla
Capital Limited.

Financial Profile
----------- In Rs. Cr. ------
Mar 17 Mar 16
Equity Share capital 1232.24 796.01
Preference Share Capital 0.00 1727.61
Reserve and Surplus 5363.25 1921.18
Total Shareholders Fund 6595.49 4454.80
Total Non-Current Liabilities 51217.11 14728.29
Total Current Liabilities 18351.65 10087.98
Total Non-Current Assets 61,364.18 19294.64
Total Current assets 16766.57 10646.89
Total Fixed Assets 232.03 77.81
Profit/Loss 691.15 524.08
CAPITAL STRUCTURE
Period Instrument -- CAPITAL –
(Rs. Cr.)
PAIDUP
From To Equity
Share
Authori
sed
Issue
d
Shares
(nos0
Face
Value
Capital
2016 2017 2200 1232.
24
12322
40000
10 1232.24

Competitors
Quality healthcare and Apollo have become synonymous in the
Indian subcontinent, a fact reiterated by global healthcare experts and
international accreditation bodies. Committed to bring world class health care
within the reach of every individual, Apollo Hospitals Group has joined
hands with Munich Health, a world leader in the field of health insurance.
The joint venture (JV) is poised to make good the conviction of both the
partners that Indian health insurance market is on the brink of explosive
growth.
Life Insurance Corporation (LIC) of India is the only public sector
Life Insurance Company in India. The company was formed in September
1956.
LIC was formed in 1956 with the merger of more than 200 insurance
companies and provident societies. Since then they have been among the
most trusted brands in India providing insurance solutions to even the
remotest corners of India through their huge network of agents and
distributors. It was only in 2001 that the private sector was allowed into the
insurance sector in India. LIC has maintained its dominant leadership status
even with the presence of 22 other life insurance companies
Liberty Videocon General Insurance Company Ltd is a joint venture
between the Videocon Industries Ltd and Liberty Citystate holdings PTE Ltd,
a group company of US based Liberty Mutual Group, a leading global
property and casualty group.
With Liberty Mutual's 100 years of supervision in the insurance
industry globally, Liberty Videocon General Insurance Company Ltd has a
vision to build a customer centric business and to address the distinct needs
of individual and corporate customers
Kotak Mahindra Old Mutual Life Insurance Ltd is a 74:26 joint
venture (JV) between Kotak Mahindra Bank Ltd, its affiliates, and Old
Mutual.
Kotak Mahindra is one of India's leading banking and financial
services organizations, offering a wide range of financial services that
encompass every sphere of life. From commercial banking, to stock broking,
mutual funds, life insurance and investment banking, the Group caters to the
diverse financial needs of individuals and the corporate sector.
Old Mutual is an international long-term savings, protection and
investment group. Originating in South Africa in 1845, the Group provides
life assurance, asset management, banking and general insurance in Europe,
the Americas, Africa and Asia. Old Mutual is listed on the London Stock
Exchange and the JSE, among others.

Bharti AXA Life is a life insurance player that was started in 2006.
The company brings together strong financial expertise of the Paris-
headquartered AXA Group and Bharti Enterprises - one of the India's leading
business groups with interests in telecom, agricultural business, financial
services, and retail. The joint venture (JV) has a 51 per cent stake from Bharti
and 49 per cent stake from AXA . Today, Bharti AXA Life has a national
footprint of distributors trained to provide quality financial advice and
insurance solutions to the large Indian customer base.
Bharti AXA Life offers a range of innovative products and services
that cater to specific insurance and wealth management needs of customers
It's is a joint venture between Bajaj Finserv Ltd (recently demerged
from Bajaj Auto Ltd) and Allianz SE. Both enjoy a reputation of expertise,
stability and strength.
Bajaj Allianz received the Insurance Regulatory and Development
Authority (IRDA) certificate of Registration on May 2, 2001 to conduct
various businesses (including health insurance business) in India. The
Company has an authorized and paid up capital of Rs 110 cores (US$ 17.91
million). Bajaj Finserv Ltd holds 74 per cent and the remaining 26 per cent is
held by Allianz, SE.
Reliance Life Insurance Company (RLIC) is amongst the top five
private sector life insurance companies in terms of individual weighted
received premium (WRP) and new business WRP. The company has over 1
core policy holders with a strong distribution network of over 900 branches
with over 100,000 agents as of March 31, 2014. Reliance Life offers life
insurance products targeted at individuals and groups, catering to four
distinct segments: protection, children, retirement and investment plans.
Max Life Insurance, one of the life insurers, is a joint venture (JV)
between Max India Ltd and Mitsui Sumitomo Insurance Co Ltd. Max India is
an Indian multi-business corporate, while Mitsui Sumitomo Insurance is a
member of MS&AD Insurance Group, a general insurer. Max Life Insurance
offers comprehensive life insurance and retirement solutions for long-term
savings and protection to three million customers. It has a country-wide
diversified distribution model including the country's leading agent advisors,
exclusive arrangement with Axis Bank and several other partners.
In the financial year 2011-12 Max Life Insurance ranked fourth
among private life insurers with a market share of 8.6 per cent. The Company
has been one of the fastest growing life insurance companies with total
revenue of Rs 6,391 core (US$ 1.03 billion) and enterprise profit of Rs 733
core (US$ 118.83 million) for the FY12.
Exide Life Insurance Company Ltd was formerly known as ING
Vasya Life Insurance Company Ltd. It commenced operations in 2001 and is
headquartered in Bengaluru. The company is fully owned by Exide Industries
Ltd and is part of a 100-year-old brand heritage in India. The company is
profitable and serves over one million customers across India and manages
over Rs 7,000 cores (US$ 1.13 billion) in assets.

Birla Sun Life Insurance Company Ltd(BSLI) is a joint venture (JV)
formed in 2000, between the Aditya Birla Group, a well-known Indian
conglomerate and Sun Life Financial Inc, one of the leading international
financial services organisations from Canada. With experience of over a
decade, BSLI has contributed to the growth and development of the Indian
life insurance industry and currently is one of the leading life insurance
companies in the country.
BSLI has the local knowledge of the Aditya Birla Group combined
with the domain expertise of Sun Life Financial Inc. This offers a formidable
protection for its customers' future.
The company offers a complete range of offerings comprising
protection solutions, children's future solutions, wealth with protection
solutions, health and wellness solutions, retirement solutions, and savings
with protection solutions. It has an extensive distribution reach of over 500
cities through its network of more than 540 branches, over 81,000
empanelled advisors and over 140 partnerships with corporate agents,
brokers and banks
HDFC Life was founded in 2000. It is a joint venture (JV) between
Housing Development Finance Corporation (HDFC) and Standard Life plc of
United Kingdom. HDFC Ltd has 72.37 per cent equity in the venture while
Standard Life has 26 per cent of equity, with the rest lying with others.
HDFC Life has a product portfolio which comprises solutions for
customer needs such as protection, pension, savings, investment and health.
Customers can customise their plans by adding optional benefits called
riders, at a nominal price. The company currently has 23 retail and eight
group products in its portfolio, along with nine optional rider benefits
catering to the savings, investment, protection and retirement needs of
customers
ICICI Prudential Life Insurance Company is a joint venture between
ICICI Bank, a premier financial powerhouse, and prudential plc, a leading
international financial services group headquartered in the United Kingdom.
ICICI Prudential was amongst the first private sector insurance companies to
begin operations in December 2000 after receiving approval from Insurance
Regulatory Development Authority (IRDA).
ICICI Prudential Life's capital stands at Rs 4796 cores (as of March
31, 2014) with ICICI Bank and Prudential plc holding 74% and 26% stake
respectively. For the financial year 2014, the company has garnered total
premium of Rs 12429 cores. The company has assets under management of
over Rs. 80,000 cores as on March 31, 2014
Tata AIA Life Insurance Co Ltd (Tata AIA Life) is a joint venture
(JV) company, formed by Tata Sons and AIA Group Ltd (AIA). Tata AIA
Life combines Tata's preeminent leadership position in India and AIA's
presence as the largest, independent listed pan-Asia life insurance group in
the world spanning 15 markets in Asia–Pacific. Tata Sons holds a majority
stake (74 per cent) in the company and AIA holds 26 per cent through an
AIA Group company. Tata AIA Life Insurance Company Limited was

licensed to operate in India on February 12, 2001 and started operations on
April 1, 2001.
SBI Life Insurance is a joint venture between State Bank of India and
BNP Paribas Cardif. SBI owns 74 per cent of the total capital and BNP
Paribas Cardif the remaining 26 per cent. SBI Life Insurance has an
authorized capital of Rs 2,000 cores (US$ 332.96 million) and a paid up
capital of Rs 1,000 cores (US$ 166.56 million).
SBI Life has a unique multi-distribution model encompassing vibrant
Bancassurance, Retail Agency, Institutional Alliance and Corporate
Solutions distribution channels.
SBI Life extensively leverages the State Bank Group relationship as a
platform for cross-selling insurance products along with its numerous
banking product packages such as housing loans and personal loans. SBI’s
access to over 100 million accounts across the country provides a vibrant
base for insurance penetration across every region and economic strata in the
country, thus ensuring true financial inclusion. Agency Channel, comprising
of the most productive force of over 80,000 Insurance Advisors, offers door
to door insurance solutions to customers.
New India Assurance Co Ltd, today, is a 100 per cent Government
owned multinational general insurance company operating in 22 countries
and headquartered at Mumbai, India. New India Assurance global business
crossed Rs 12,500 core (US$ 2.01 billion). Founded by Sir Dorabji Tata in
1919, it is the market leader in non-life business in India for more than 40
years. The Indian business touched Rs 10,000 core (US$ 1.61 billion) in
2012-13. It is the only direct insurer in India rated A-(Excellent – Stable
outlook) by AM Best.
In 2012-13, New India Assurance has recorded the highest profit in
India among all general insurers. The Indian operations, today span across all
territories through 1,600 offices, including more than 600 micro offices. It
has 19,000 employees and around 50,000 tied agents providing insurance
services to our customers.
The Company’s foreign operations have commenced decades back
and today it operates in 22 countries through subsidiaries, agency operations,
direct branches and associate companies. In addition, New India has also
equity participation in Insurance companies in Singapore, Kenya, Saudi
Arabia & Jordan. London Branch has been in operations for past 92 years
and has a desk at Lloyds and operations in many countries like Japan,
Mauritius etc are more than 50 years old.

Market Share of Life Insurance Companies
Company 2011-12 2012-13 2013-14 2014-15 2015-16
LIC 71.8% 71.4% 75.5% 69.3% 70.5%
SBI Life 5.7% 4.8% 4.2% 4.9% 5.1%
ICICI Prudential 3.9% 4.5% 3.1% 4.7% 4.9%
HDFC Life 3.4% 4.1% 3.4% 4.8% 4.7%
Bajaj Allianz 2.4% 2.8% 2.2% 2.4% 2.1%
Max Life 1.7% 1.8% 1.9% 2.3% 2.1%
Birla Sun Life 1.7% 1.7% 1.4% 1.7% 1.6%
Kotal Life 1.0% 1.1% 1.1% 1.4% 1.6%
Reliance Nippon Life 1.6% 1.3% 1.6% 1.8% 1.1%
India First 0.9% 1.2% 1.4% 1.4% 1.1%
PNB Metlife 0.9% 0.8% 0.6% 0.7% 0.7%
Canara HSBC 0.6% 0.6% 0.5% 0.4% 0.6%
Tata AIA 0.8% 0.5% 0.4% 0.3% 0.5%
DHFL Prameria 0.1% 0.1% 0.1% 0.5% 0.5%
Shriram Life 0.3% 0.4% 0.3% 0.4% 0.5%
Star Union Dai-ichi 0.8% 0.7% 0.5% 0.6% 0.5%
Exide Life 0.6% 0.6% 0.5% 0.6% 0.5%
IDBI Federal 0.3% 0.3% 0.3% 0.4% 0.4%
Bharti AXA 0.2% 0.2% 0.3% 0.4% 0.4%
Aviva 0.7% 0.6% 0.5% 0.5% 0.2%
Future Generali Life 0.3% 0.2% 0.2% 0.2% 0.2%
Edelweiss Tokio 0.0% 0.0% 0.1% 0.1% 0.1%
Aegon Life 0.2% 0.1% 0.1% 0.2% 0.1%
Sahara Life 0.1% 0.1% 0.1% 0.0% 0.0%

SYNOPSIS OF SELECT PRODUCTS OF
ADITYA BIRLA CAPITAL
SAVINGS WITH PROTECTION
1. ABSLI Vision MoneyBack Plus Paln: ABSLI Vision MoneyBack Plus Plan is suitable for you, if
your key objectives is secured savings, with regular liquidity to meet your financial objectives
while providing your family with comprehensive financial protection.
2. ABSLI Vision LifeIncome Plan: The ABSLI Vision LifeIncome Plan, a traditional participating
whole life plan that helps you to not only plan your financial goals but also realise your dreams by
providing you with a steady income and whole life cover. With survival benefits payable every year
from the end of the premium paying term till maturity and a life insurance benefit, this plan offers a
perfect blend of income and financial protection for you and your family.
3. ABSLI Vision Endowment Plan: With the ABSLI Vision Endowment Plan you can secure your
savings and provide your family with comprehensive financial protection. It offers growth in your
savings with accrued bonuses starting from the first policy year and also secures your loved ones'
future. This plan offers you best of both worlds.
4. ABSLI Savings Plan: The ABSLI Savings Plan. It not only helps you save money regularly but
also enables its steady growth over time. With this plan, you and your loved ones gain peace of
mind and the potential of a secure financial future to meet your financial needs.
5. ABSLI Vision Life Secure Plan: ABSLI Vision LifeSecure plan is designed to provide longterm
financial security for you and your family. With the flexibility to decide your policy term, you can
enjoy life protection up to age 100 and steady growth to your savings over time so that you can
relax and enjoy your life with complete peace of mind.
6. ABSLI Income Assured Plan: You diligently chalk out plans and work hard in life to give your
near and dear one's a financially secure future. But, uncertainties can always put you on the back
foot. To fulfil the rising needs of life at various stages what you need is a product that guarantees
returns, no matter the situation. So, when you get closer to realising your dreams/aspirations, an
extra stream of income will always be there to help realise those dreams. ABSLI Income Assured
Plan, helps you plan your future better by creating a corpus in the long run that helps you realise
your dreams and various financial goals.
7. ABSLI Vision Regular Returns Plan: ABSLI Vision Regular Returns Plan is a traditional
participating endowment plan. With survival benefits payable every year from 5th policy
anniversary till maturity and life insurance benefit, this plan offers a perfect combination of
liquidity, savings and financial protection of your family.

8. ABSLI Vision Endowment Plus Plan: In life, when we face so much uncertainty around us,
there's nothing more reassuring than knowing that not only is your money safe, but also that you
will receive more than what you have invested. With the return of premium along with accrued
bonuses on maturity and protecting your family's financial security, this plan offers you the best of
both worlds.
Hence, by investing in ABSLI Vision Endowment Plus Plan, your investment can go a long way in
building a safe and financially sound future for your family, today as well as in the years to come.
9. ABSLI Guaranteed Future Plan: Aditya Birla Sun Life Insurance Guaranteed Future Plan offers
the assurance that your dreams will be secured under all circumstances.
A unique plan designed to help you save for the significant events in your life such as your child's
education, marriage, your parents' golden innings, or even the exotic family holidays that you
dream of. This plan ensures that all your dreams are fulfilled and your family maintains the same
lifestyle even when you are not around.
10. ABSLI Secure Plus Plan: ABSLI SecurePlus Plan recognizes the importance of such needs and
helps you fulfil them by offering you a second income which ensures peace of mind.
RETIREMENT
11. ABSLI Empower Pension Plan: Presenting the ABSLI Empower Pension Plan, a plan designed
especially to ensure that you remain in control of your destiny even during the second innings of
life. A unit linked, non-participating pension plan - it is simple, hassle-free and helps you to focus
on your goals and enhance your savings for your future ensuring it is free from worries.
12. ABSLI Immediate Annuity Plan: After working hard for decades, you have earned the right to
relax peacefully after retirement. But when you stop working, so will your income. However, your
expenses won't. Escalating healthcare costs and inflation will deplete your savings rapidly, making
it essential to have a secured alternate source of income. Here's where the Aditya Birla Sun Life
Insurance Immediate Annuity Plan can work for you. It enables you to convert your savings or
lump sum amounts into an instantly guaranteed lifetime income source after retirement, which you
can avail anytime you choose to.
13. ABSLI Empower Pension – SP Plan: ABSLI Empower Pension – SP Plan this plan will help you
gain financial freedom during your second innings. The plan helps you focus on your goals and
enhances your savings for a future free from worries.
HEALTH AND WELLNESS
14. ABSLI Hospital Plus Plan: ABSLI Hospital Plus Plan which offers a fixed cash amount in the
event of hospitalization, so that you can spend time with your loved ones on the path of recovery,
instead of thinking about hospital bills. ABSLI Hospital Plus Plan, acts as a supplement to your
Health Insurance Policy and helps you financially to mitigate additional expenses. Now leave all
your worries aside and enjoy the best medical care experience available to you.
15. ABSLI Cancer Shield Plan: The word cancer can strike fear into anybody's mind. Simply because
this life-threatening disease not only adversely impacts the body but also puts one's financial health

under tremendous strain. With rapidly changing lifestyles, the risk of cancer is growing at an
alarming rate in India. And the best way to fight cancer is to prepare for it. Like all the uncertainties
in life now you can plan for cancer at every stage with Aditya Birla Sun Life Cancer Shield Plan.
It's a promise that we will always be by your side.
16. ABSLI CritiShield Plan: In today's time Cardiac and Renal illnesses are on rise due to eating
habits, change in life style and everyday stress. Aditya Birla Sun Life Insurance Co. Ltd. introduces
ABSLI CritiShield Plan that protects your savings and lifestyle against sudden higher expenses
from heart & kidney ailments. These diseases demands more money than hospital bills, so therefore
the lump sum amount from ABSLI CritiShield Plan protects you and your loved ones from any
adversity.
CHILDREN’S FUTURE
17. ABSLI Vision Star Plan: As your child grows up and looks for success in this fast-paced world, he
will always look up to you for support and inspiration. He may want to discover his true passion
and explore unconventional career options. He might want to try new things until he is sure about
his career path. You will need to keep pace with his changing goals, you will need a plan that gives
your child the confidence to pursue and discover his/her real passion. Presenting, ABSLI Vision
Star Plan, so that you can ensure that your child doesn't miss out on opportunities due to insufficient
funds.
WEALTH WITH PROTECTION SOLUTIONS
18. ABSLI Wealth Max Plan: Have you often wondered about an investment vehicle, which provides
financial protection for your family and earns good returns for you? Wouldn't you want an
insurance plan which helps you realize your financial dreams? Introducing the ABSLI Wealth Max
plan - a single premium unit linked insurance plan.
19. ABSLI Wealth Secure Plan: In order to build a better life and realise your dreams, you always
need to plan ahead. That's why you need a savings plan that helps you attain your goals with your
changing life stage and can be customised to match your needs while giving you peace of mind.
Introducing Aditya Birla Sun Life Insurance Wealth Secure Plan that combines long term savings
and whole life coverage specially designed for you to focus on your goals and maximise savings for
your future.
20. ABSLI Wealth Assure Plan: You have worked hard for your money, and you should always make
your money work harder for you, driving its growth in high gear. Introducing, Aditya Birla Sun
Life Insurance Wealth Assure Plan, a protection and savings plan that enables your wealth to grow
steadily over time, giving you and your loved ones peace of mind, and providing you a secure
financial future to meet your needs at different stages of life.
21. ABSLI Fortune Elite Plan: Under ABSLI Fortune Elite Plan, you decide how to invest your
premiums in one of the three investment options - Systematic Transfer Option, Return Optimiser
Option or the Self-Managed Option.

22. ABSLI Wealth Aspire Plan: In the pace that the world is moving today, security of your loved
one's is a big concern. Your hard work is always directed towards accumulating sufficient wealth
for them. Hence, it is important to organize your efforts in a way that works the best for you. Aditya
Birla Sun Life Insurance Wealth Aspire Plan ensures that you fulfil your responsibilities without
any trouble by empowering you with a personalized wealth creation plan. It helps you accumulate
substantial financial corpus using its wealth features and allows you to fulfil your duties by securing
the future of your loved ones.
PROTECTION
23. ABSLI Protector Plus Plan: To deal with growing expectations and secure the financial future of
your family, Aditya Birla Sun Life Insurance has come up with the perfect protection solution for
you. Introducing ABSLI Protector Plus Plan. With a higher Sum Assured, it protects your family's
future and ensures that they lead their lives without any financial worries.
24. ABSLI Future Guard Plan: ABSLI Future Guard Plan provides complete financial freedom even
when you're not around, so that your loved ones live comfortably. This plan is ideal for you if you
want an economical way of providing for life insurance cover and would like to protect your family
in the unfortunate event of you not being around, yet receive all your premiums back on maturity.
So you can enjoy life knowing that your family's future is secured and guaranteed even in your
absence and your premiums are yours on your survival.
25. ABSLI Protect@Ease Plan: Life is filled with unpredictable events and there are so many
responsibilities to be fulfilled. We strive to give our family a financially secure life and hope it
remains that way. Now, ABSLI's traditional term insurance plan Protect@Ease does exactly the
same. It safeguards you from unforeseen events by ensuring maximum benefits and utmost security
for your family. This plan helps you ride the highs of life while overriding the lows. So, give your
family the benefit they deserve with a plan customized by you.
26. ABSLI Income Shield Plan: We all wish for the goodwill of our family and the people we love.
To make sure they are taken care of in the most critical stages of life you need a plan. Designed for
salaried professionals and entrepreneurs alike, Aditya Birla Sun Life Insurance Income Shield Plan
provides the financial support needed to protect your loved ones even in case of death or other
unforeseen circumstances. It ensures that the family continues to earn the same monthly salary or
income necessary to enjoy the same lifestyle as earlier. Give your family the shield they deserve to
protect their dreams.

INSURANCE HABITS OF AN INDIVIDUAL
INDIAN INVESTOR
Background of Study
1. The pre-liberalized India had a very poor rate of savings and most of the
money earned was spent on consumption rather than accumulation. But in
the post-liberalization period, India saw an upsurge in volume of savings.
2. The investment habit of the small investors particularly has undergone a
sea change. So that investment companies continually introduced new
types of funds in an effort to attract investor’s capital and maximize
assets under management.
3. However investment is increasingly considered as a subject falling under
behavioural science rather than finance or economics.
4. It is governed more by trends and group behaviour rather than rationality
and cold calculations. Investors like consumers are also immensely
influenced by fashions and what is “in-thing”.
5. Moreover investors are unique and are a highly heterogeneous group at
the retail level.
6. It is widely believed that Mutual Funds (MFs) and Life Insurance (LIs)
are designed to target small investors, salaried people and other who are
intimidated by the stock market.
7. Various studies observed that with the structure liberalization policies no
doubt Indian Economy is likely to return to a high grow path in few
years, at the same time mutual fund organizations are needed to upgrade
their transparency.

Objective of Study
• To understand all about different investment avenues available in India.
• To find out how the investors get information about the various financial
instrument.
• To find out how the investor wants to invest i.e. on his own or through a
broker.
• To find out the saving habits of the different customers and the amount
they invest in various financial instruments.
• In which type of financial instrument they like to invest.
• How long they prefer to keep their money invested.
• What is the return that they expect from the investment?
• What are the various factors that they consider before investing?
• To find out the risk profile of the investor.
• To give a recommendation to the investors that where they should invest.
• To give a suggestion to the company where its funds lack in the market &
how it should be rectified.
• After all as a management trainee I will try to get some valuable
knowledge from my seniors in the organization as well as from my faculty
guide which will help me in the future.
• To evaluate the consumer attitude towards saving and decision making
regarding investments

Research Methodology
Sampling Design
Sampling Area : Kolkata
Sample Population : Above 15,000
Sample Size : 40
Methods
The method used in the research (survey) is of probability type as we
are unaware about the results. It can be either of the side. It is area of
Kolkata city under which we have to conduct the research.
The research is based on Convenience Methods and the take the
sample from to various financial broking companies.
Research Design
Research : Investment Habits
Data Source : Primary Data
Research Methods : Survey Method
Research Technique : Survey Form
Type of Questionnaire : Structured
Type of Questions : Closed & Open ended questions

Survey Forms
STUD
ENT
NAME
CLIENT
NAME
MOBI
LE
NUMB
ER
ADDRESS DAT
E
OF
BIR
TH
PROFESS
ION
COMPAN
Y NAME
MONT
HLY
INCO
ME
TE
RM
PL
AN
MEDIC
LAIM
RETIRE
MENT
PLAN
CHI
LD
PLA
N
ARNA
B
SAHO
O
BISWAJIT
SAMANTA
829322
9357
MB9,
MAHISHBATHAN,
SALT LAKE, KOL-
700102
17-
08-
92
TECHNICI
AN
SYNERGY
SERVICE
FACILITY
PVT. LTD.
11500 NO YES YES NA
ARNA
B
SAHO
O
DEBABRA
TA PAL
980089
7021
VILL-BEGUNA, PO-
ROUTHPUR, DIST-
HOOGLY, 712402
02-
01-
76
SR.
EXECUTI
VE
ACCOUN
TANT
AMBUJA
REALTY
DEVELOP
MENT
LIMITED
27000 NO YES NO YES
ARNA
B
SAHO
O
SONTU
PATRA
867021
4920
MB9,
MAHISHBATHAN,
SALT LAKE, KOL-
700102
08-
03-
91
ELECTRI
CIAN
SYNERGY
SERVICE
FACILITY
PVT. LTD.
10500 NO NO YES YES
ARNA
B
SAHO
O
SIDDHAR
THA BERA
869733
7646
MB200,
MAHISHBATHAN,
SALT LAKE, KOL-
700102
05-
11-
90
OFFICE
INCHARG
E
NARAYA
NI STEELS
LTD.
17700 NO NO YES NO
ARNA
B
SAHO
O
DIPAK
HAZRA
837188
0861
VILL+PO-
BAHARPOTA, PS-
PANSKURA, DIST-
PURBA MEDINIPUR,
721151
10-
07-
93
BUSINESS GOPAL
MURI
MILL
15000 NO NO YES NO
ARNA
B
SAHO
O
SANDIP
PRAMANI
K
960922
8460
VILL+PO-
BAHARPOTA, PS-
PANSKURA, DIST-
PURBA MEDINIPUR,
721151
11-
10-
80
TEACHER GOVT. OF
WB
35000 NO NO NO YES
ARNA
B
SAHO
O
BADAL
JANA
897278
1599
VILL-CHAKDAHA,
PO-PURBA ITARA,
DIST-PURBA
MEDINIPUR, PS-
PANSKURA, 721634
10-
04-
96
BUSINESS MAA
KALI
POULTRY
FIRM
20000 NO NO YES YES
ARNA
B
SAHO
O
SANJOY
MAITY
750154
7592
VILL+PO-
DERIACHAK, DIST-
PURBA MEDINIPUR,
PS-KOLAGHAT,
721151
15-
03-
86
FURNACE
OPERATO
R
LAL
BABA
SEAMLES
S TUBES
PVT. LTD.
10000 NO YES YES YES
ARNA
B
SAHO
O
MASIUL
MALLIK
860923
1200
VILL-CHAKDAHA,
PO-PURBA ITARA,
DIST-PURBA
MEDINIPUR, PS-
PANSKURA, 721634
01-
04-
84
SCHOOL
TEACHER
GOVT. OF
WB
21748 YES YES YES NO
ARNA
B
SAHO
O
CHANDAN
MAITY
740728
0150
VILL-CHAKDAHA,
PO-PURBA ITARA,
DIST-PURBA
MEDINIPUR, PS-
PANSKURA, 721634
02-
03-
88
TELECOM
QUALITY
ENGINEE
R
QUALITY
AUSTRIA
CENTRAL
ASIA PVT.
LTD.
ARNA
B
SAHO
O
JAYANTA
DHARA
865363
2725
VILL+PO-
DERIACHAK, DIST-
PURBA MEDINIPUR,
PS-KOLAGHAT,
721151
05-
09-
95
BUSINESS ANJALI
TEA SHOP
20000 NO NO YES YES
ARNA
B
SAHO
O
AMITAVA
JANA
800175
9965
VILL+PO-
BAHARPOTA, PS-
PANSKURA, DIST-
PURBA MEDINIPUR,
721151
27-
11-
83
MANAGE
MENT
QUANTA
M
GLOBAL
INFOTEC
H PVT.
LTD.
ARNA
B
SAHO
O
PRASHAN
TH
967658
8269
MB9,
MAHISHBATHAN,
SALT LAKE, KOL-
700102
23-
04-
90
BUSINESS
ANALYST
TCS 27000 NO NO NO NO
ARNA
B
SAHO
O
HARISH 849799
6808
MB9,
MAHISHBATHAN,
SALT LAKE, KOL-
700102
26-
06-
93
SYSTEM
ENGINEE
R
TCS 25000 NO NO NO NO
ARNA
B
SAHO
O
ABHIJIT
PAL
988324
1136
67/1/1-A/1,
IBRAHIMPUR ROAD,
PO-JADAVPUR
UNIVERSITY, KOL-
700032
02-
03-
72
TEACHIN
G
TECHNO
INDIA

ARNA
B
SAHO
O
RAJENDR
A NATH
PAIKE
973556
7691
VILL+PO-
BAHARPOTA, PS-
PANSKURA, DIST-
PURBA MEDINIPUR,
721151
17-
12-
85
BUSINESS ASIAN
PAINTS
AUTHORI
SED
DEALER
20000 YES NO NO YES
ARNA
B
SAHO
O
GANESH
ADAK
973249
2026
VILL-CHAKDAHA,
PO-PURBA ITARA,
DIST-PURBA
MEDINIPUR, PS-
PANSKURA, 721634
21-
03-
83
BANK
MITRA
ALLAHAB
AD BANK
8000 NO NO NO NO
ARNA
B
SAHO
O
KARTIK
ADAK
980072
8239
VILL-CHAKDAHA,
PO-PURBA ITARA,
DIST-PURBA
MEDINIPUR, PS-
PANSKURA, 721634
29-
11-
79
SCHOOL
TEACHER
GOVT. OF
WB
21000 YES NO NO YES
ARNA
B
SAHO
O
KAJAL
SEN
903887
9733
VILL+PO-POTALIA,
VIA-TITAGARH, DIST-
N 24PGS, KOL-700119
25-
12-
60
PENSION
ER
GOVT. OF
INDIA
24000 YES YES YES NO
ARNA
B
SAHO
O
MJ ISLAM 993373
8353
VILL+PO-MATIA, N
24PGS
18-
01-
59
PENSION
ER
GOVT. OF
INDIA
21138 NO NO NO NO
ARNA
B
SAHO
O
SUBIR
SAHA
769985
0139
VILL-
RAGHUNATHPUR,
PO-BALICHAK, DIST-
PASCHIM
MEDINIPUR, 721124
25-
01-
76
BPCL BHARAT
PETROLU
EM
CORPORA
TION LTD.
17044 NO NO NO NO
ARNA
B
SAHO
O
ASTAPAD
A ADAK
993306
8662
VILL+PO-BAKSHI, PS-
BAGNAN, DIST-
HOWRAH, 711303
02-
05-
56
BPCL BHARAT
PETROLU
EM
CORPORA
TION LTD.
20000 NO NO NO NO
ARNA
B
SAHO
O
SUBHAS
SAMANTA
993272
1887
A/11, SARAT PALLY,
PASCHIM
MEDINIPUR, 721101
23-
01-
79
CRC BHARAT
PETROLU
EM
CORPORA
TION LTD.
10000 YES NO NO NO
ARNA
B
SAHO
O
ALOK
KUMAR
MUKHARJ
EE
908849
1131
FLAT NO 10, MOHIM
ABASAN, VILL+PO-
BAZARPARA,
ULUBERIA, DIST-
HOWRAH, PIN-711316
24-
01-
61
BPCL BHARAT
PETROLU
EM
CORPORA
TION LTD.
22000 YES YES YES YES
ARNA
B
SAHO
O
KARTIK
CHANDRA
DUTTA
947508
1207
VILL-PRATAPCHAK,
PO-JASHORAJPUR,
DIST-PASCHIM
MIDNAPUR, 721160
19-
11-
76
BPCL BHARAT
PETROLU
EM
CORPORA
TION LTD.
18000 NO NO NO NO
ARNA
B
SAHO
O
SUDHIR
KUMAR
MOLONGI
827488
4200
MAHESHPUR,
BIRSHIBPUR,
ULUBERIA, HOWRAH
14-
09-
68
BPCL BHARAT
PETROLU
EM
CORPORA
TION LTD.
20000 NO YES YES NO
ARNA
B
SAHO
O
NARAYAN
CHANDRA
SAMANTA
876833
7268
VILL-DERIACHAK,
PO-DERIACHAK,
DIST-PURBA
MEDINIPUR, 721151
22-
04-
74
PENSION
ER
GOVT. OF
INDIA
20000 NO NO NO YES
ARNA
B
SAHO
O
ASIT
KUMAR
PRADHAN
987429
1168
VILL+PO-KHADINAN,
PS-BAGNAN, DIST-
HOWRAH, 711303
05-
11-
67
LPG
OPERATO
R
BHARAT
PETROLU
EM
CORPORA
TION LTD.
30000 NO NO NO YES
ARNA
B
SAHO
O
PRADIP
SARKAR
801743
1140
VILL+PO-RANITALA,
ULUBERIA, HOWRAH,
711716
30-
12-
67
MANAGE
R
ANIMA
TRANSPO
RT
10000 NO NO NO NO
ARNA
B
SAHO
O
DIPANKA
R
BANERJEE
861720
5034
VILL+PO-CHACKASHI
NO2, BAURIA,
HOWRAH, 711307
17-
10-
77
LPG
OPERATO
R
BHARAT
PETROLU
EM
CORPORA
TION LTD.
30000 YES NO NOP NO
ARNA
B
SAHO
O
PRASANT
A KR ROY
983695
5259
1/37, CR COLONY,
JADAVPUR, KOL-
700032
01-
05-
63
BPCL BHARAT
PETROLU
EM
CORPORA
TION LTD.
20000 NO NO NO NO
ARNA
B
SAHO
O
SIRAJUL
HAUQUE
943462
1697
VILL-ANANDAPUR,
PANDUA, HOOGLY
03-
01-
62
PENSION
ER
GOVT. OF
INDIA
19000 NO YES NO NO

ARNA
B
SAHO
O
BIMAL
KUMAR
MAITY
993306
6113
VILL+PO-CHAK
SHYAMPUR, PS-
DEBRA, DIST-
PASCHIM
MEDINIPUR, 721124
05-
12-
74
PENSION
ER
GOVT. OF
INDIA
16559 NO NO NO NO
ARNA
B
SAHO
O
PRASANT
A MAITY
980001
1343
VILL+PO-
BAGNABARH, PS-
PINGLA, DIST-
PASCHIM
MEDINIPUR, 721155
30-
10-
75
PENSION
ER
GOVT. OF
INDIA
20000 NO NO NO YES
ARNA
B
SAHO
O
ASIT KR
MONDAL
890675
5135
VILL+PO-
GOBARDANGA, PS-
HABRA, DIST-N
24PGS, 743274
20-
12-
64
PENSION
ER
GOVT. OF
INDIA
19165 NO YES NO NO
ARNA
B
SAHO
O
SUKDEB
PAL
905135
1939
VILL-FATEPUR, PO-
UDANG, DIST-
HOWRAH, 711401
07-
11-
61
PENSION
ER
GOVT. OF
INDIA
20000 NO NO NO NO
ARNA
B
SAHO
O
RAMA
ROY
814808
1515
VILL+PO-
MERUDAND, PS-
BARASAT, DIST-N
24PGS
06-
07-
78
PENSION
ER
GOVT. OF
INDIA
18000 NO NO NO NO
ARNA
B
SAHO
O
MANAS
CHAKRAB
ORTY
905195
5141
VILL-NIMTA SUBODH
PALLI, PO-NIMTA,
KOL-41, N PGS
28-
02-
70
PENSION
ER
GOVT. OF
INDIA
16000 YES NO NO YES
MEDICLAIM
HAVE 12
DON'T HAVE
28
20%
80%
TERM PLAN
HAVE
DON'T
HAVE
55%
39%
6%
RETIREMENT PLAN
HAVE 14
NEED 10
DON'T HAVE
16
12
1.4
CHILD PLAN
HAVE
NEED
DON'T HAVE

SWOT Analysis
Strength:
Carry Goodwill of Aditya Birla Brand backed by Sun Life Financial
Services.
Transparent functioning.
Very strong capital base.
Customer satisfaction.
Weakness:
Less presence in rural market.
Number of advertisement is very less.
No plan for lower income group.
Opportunity
Huge potential in rural market.
Create awareness about life insurance.
Build brand trust through investment in promotional activities.
Threats
Stiff competition from LIC.
Entry of new firms in insurance sector.
Government insurance schemes being lunched at very low rates.

Case Studies
During the study to be found that majority of people are aware of life
insurance sector.
During the survey it was observed that major source of information for
consumer are television, newspaper, internet and least preference are
given to magazines, agents and friends.
Attractive schemes and brand image are the most important factor that
influences the buying behaviour of the consumers.
Majority of respondents will shift to any other insurance company.
People are not satisfied with the opted insurance.
It was found that the reason for the dissatisfaction of consumer is high
premium, delay in claim settlement and poor after sales service
.
The insurance sector companies have to create more vibrant and
competitive industry, with greater efficiency, choice of products and
value for customers.

Observation and Findings
Most investors opt for two or more sources of information to make
investment decisions.
Percentage of income that they invest depend on their annual income,
more the income more percentage of income they invest.
Most of the investors discuss with their family and friends before
making an investment decisions.
The investors’ decisions are based on their own initiative.
Most investors prefer to park their funds in avenues like Mutual Funds,
Life Insurance, Share Market, FD, Gold and Real Estate.
71% of the people preferred investment in the Short Term and Medium
term.
Almost all the people surveyed doesn’t have knowledge about Term
Plan.
Most of the investors get their information related to investment
through electronic media (TV) next to print media
(Newspapers/magazines).
Most of the investors are financial illiterates.
Most of the investors do not like to invest in any private fund.

Suggestions and Recommendations
Increasing awareness level by increasing number of hoardings in
prime areas such as Bank Square Sector, railway station, bus stand and
industrial area. The company should intensively promote the
products. It is recommended that investors decision should be based
on their broker advice Risk and return should be evaluated before
making an investment decision Those investors who want to avoid
risk should invest in treasury notes or high-rated municipal bonds and
debentures etc. Put up ATM’s in different areas so that premium can
be collected across the country. There should be a particular product,
which can be termed as Fixed Deposit Insurance product, where life
insurance policy can act as a fixed deposit for the customer, which can
be encased whenever required up to a certain percentage of sum
assured. The company should also make effort in advertising through
city Cable Channel as wide is covered by its banners on the highway or
other crowded area should be setup The company should cover
various risks in one policy with same premium

Conclusion
Over the past three years, around 40 companies have expressed
interest in entering the sector and many foreign and Indian companies
have arranged anticipatory alliances. The threat of new players taking
over the market has been overplayed. The market potential for private
insurance companies is found to be greater in the long run as most of
the Indians are of the opinion that, private insurance companies would
be able to hold strong market share positions and to be profitable in
future. Opening up the sector will certainly means new products, better
packaging and improved customer service. Potential buyers for most of
this insurance lie in the middle class which they have to focus in those
areas. The private and foreign insurance companies have to take
immediate steps in appointing more number of agents and/or advisors
in addition to the employees as it has been found out that agents are the
best channel to reach the general public regarding selling of insurance
products. Financial Organization like ICICI, HDFC or BIRLA intends
to tap the thousands of customers who already buy their deposits,
consumer loans or housing finance.

BIBLIOGRAPHY
1) www.adityabirlacapital.com
2) www.moneycontrol.com
3) The Economic Times
4) https://cio.economictimes.indiatimes.com/news/enterpris e-
services-and-applications/birla-sun-life-insurance-launches-insurance-
chatbot-to-address-customer-queries/57493573
5) G. Gopalkrishna, “The Social Security Character of Life
Insurance”, The ICFAI University Journal of Insurance law, Vol. VI,
No. 4, (2008), p.12.
6) Huebner, “Life Insurance”, (1960), p.17-24, Appleton Century
Crofts, New York.
7) Business Finance , Module-4, Senior Secondary

QUESTIONARIES
1. Name_____________________________________________________________________________
2. Date of Birth_______________________________________________________________________
3. Mobile Number
4. Email ID__________________________________________________________________________
5. Communication Address
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
6. Profession_________________________________________________________________________
7. Company Name_____________________________________________________________________
8. Department________________________________________________________________________
9. Designation________________________________________________________________________
10. Where do you get investment information?
1) Friends 2) Relatives 3) Newspaper 4) Consultant 5) TV 6) Internet7) Ads 8) Others
11. What is the Objective of your Investment your investment: Rank (1, 2, 3, 4)
Safety_____ Liquidity_____ Return_____ Reliability_____
12. What rate of return on Investment you expect? _____________________________________________
13. What is your most preferred form of investment? ___________________________________________
14. Do you have a term plan? Yes/NO
15. Do you have a mediclaim? Yes/No
16. Do you have a retirement plan? Yes/No
17. Do you have a child plan? Yes/No
18. Approx household monthly income ______________________________________________________
19. Approx household monthly expenses _____________________________________________________
20. No. of dependents____________________________________________________________________
21. Loan details (if any) – O/S amount/ EMI/ Tenure plan
* ______________________________________________________________________________
*_______________________________________________________________________________
22. Financial Goals – Objectives/Amount/ Waiting period
* Goal 1 ________________________________________________________________________
* Goal 2 ________________________________________________________________________
* Goal 3 ________________________________________________________________________
* Goal 4 ________________________________________________________________________
* Goal 5 ________________________________________________________________________
Client’s Signature : ____________________________________________
Place : ____________________________________________
Date : ____________________________________________
Executive Name : ____________________________________________
Executive Signature : ____________________________________________

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