Here you will find the types of digital ooh advertising and how it affects in the role of India's smart city mission

1. TYPES OF DOOH
&
ITS ROLE IN
INDIA’S SMART CITY
MISSION

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Table of
Contents
Chapter1
Chapter2
TypesofOOH(Out ofhome)
Media’sIn India
The RoleofDOOHIn India’sSmart
CitiesMission
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3. TYPESOF OOH
(OUT OFHOME)
MEDIA’S ININDIA
1
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4. TypesofOOH(Outofhome)
Media’sInIndia
Advertising is the pillar of anybusiness to besuccessful. It takes an imperative
role in experiencinga good turnaroundfor yourbusiness. Advertising is also
important to runin this competitive world.
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5. Advertising has its own advantages to help youreach heights inbusiness. No
matter what your business is! Advertising can be achieved indifferent ways like
television, newspaper, radio, websites, hoardings, and billboards.
Have youever heard of out-of-homeadvertising? If youhavea business, then
youwill definitely knowthis term. OOH is live for decades now, they are called
Traditional OOH and as everythingis moved to onlinenow it’s called as Digital
OOH..
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6. Whatistraditional OOH
Years old traditional Out-of-the-homeadvertising includingadvertising variations
likebillboards, digital bulletins, posters, wall scapes , hoarding and manymore. All
these options were doing awesome for the past few decades
Billboards: Billboards are more impactful formats and theyare of two types like
rotarybulletins which can be moved from one place to anotherto give more
marketawareness and coverage. Permanent bulletins are of fixed forms and also
havehigherimpacts on the promotion part of the business.
Traditional Billboard
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7. Poster: Posters are mainlyused to target pedestrians and vehicular traffic, they
deliver more traffic. Theposters are mainlylocated Inindustrial areas for
commercial purposes.
Wall scape and hoarding:Wall scapes and hoarding areone of the most
commontraditional OOH. Theyarecommonlyseen on thesides of the building
either painted orprinted. Theycover most of the traffic and attention.
Poster
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8. Wall scapes
OOHindigitalised form? Whatisit? Andwhatare its benefits!
Well, OOH is runningand growing hardto get their digital success to succeedin
their business of promoting businesses. It is proven that DOOH ads are 2.5 times
more impactful and traffic bringingthan thestatic OOH. Theygrab attention with
DOOH, advertising campaigns experiencing advancement and morerevenue
returns.Almost 60%of all its revenuehas been increased in recent years after
DOOH.
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9. DOOH can bringvarious benefits like
 Attractive advertisements
 Animations happening
 Programmatic DOOH
 Demographic DOOH
 Tracking
 Targetingand retargeting
Few places whereyoucan also use DOOH , youcan utilise to display digital out-
of-the-homeadvertisements are:
1.Shopping malls and retail stores
Shopping malls and retail stores because it attracts massive crowds and traffic to
the advertisement. Thus it helps both the DOOH business holder and the client
to grow.
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10. Shopping Mall DOOH
2.Movietheatres and Arenas
Thoughthese places seem to bean entertainmentbuster, they accommodate
more people, highervisibility.
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11. Movie theatredigital OOH
Wrap up
All that being said, DOOH is still growing to offer youevenmore reliable targeting
and omni channelcapabilities with much moretechnical innovations. Indulge
DOOH, grow your business with DOOH and help it grow. Let it bea win-win
situation.
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12. THE ROLEOF DOOH IN
INDIA’SSMARTCITIES
MISSION
2
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13. TheRoleofDOOHInIndia’sSmartCities
Mission
Welive inan eraof “all things smart”. Rapid advances in thedigital
technologies havetransformed the way we live, we communicate, we travel,
learn and work. Theproliferation of smartphones, widespread connectivity and
anytimeanywhereaccess to data throughcloud-based applications are some of
the notable trendsthat havemadeourlives easier.
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14. Riding on thewaveof newtechnologies, countries across the globe are pouring
investment inprojects that aim to deliver smart solutions to their cities and
citizens. One such initiative by the Governmentof India is the“ Smart Cities
Mission ” launchedin 2015.Thegoal of the project is to develop 100cities
across the country that are citizen-friendlyand sustainable from aneconomic,
social and environmental aspect.
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15. Digital out-of-home advertising (DOOH) will play a significant role inthe
development of smart city projects inIndia, in linewith the Government’svision.
Solutions listed in the smart city charteraround urban mobility includesmart
parkingand intelligent traffic management,areas that will requireDOOH
advertising to betheprimarymediumof information and communication. Apart
from serving out advertisements, digital displays onroads can provide travellers
with real-time traffic information that can enable them to determine the best
possible routes of commute. InOctober 2017,India’s first Intelligent Transport
System was implemented along Ahmedabad’s Ashram andWest RiverfrontRoads
using Digital Variable Messaging Sign (VMS) boards that equipped travellers with
real-time traffic information, and also recommendedalternate routes to less busier
stretches of these roads.
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16. DOOH at Metro station
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17. Theapplications of DOOH advertising in smart city projects are far-reaching.
Besides enabling solutions for traffic system management, digital displays canbe
deployed in public places to provide better facilities for citizens. Some of these
deployments will requiremedia owners and civic authorities to collaborate
throughPublic Private Partnership (PPP) projects. For instance, interactive kiosks
canbe deployed to promote tourist attractions in a city or to provide directory
information at malls and amusements parks; digital displays at bus and train
stations can provide schedule information to travellers; digital signage wayfinding
solutions can be deployed at hospitals and shopping malls allowing users to
navigate to their destinations with ease.
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18. DOOH at railwaystation
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19. IndrajitSen, Representative of IndianOutdoor Advertising Association, puts
rightlyinto perspective how OOH media could be a keyenabler of smart city
projects. “OOH in a Smart Cityshould have elegant unipoles with scrolling
displays or digital displays, neat bus shelters with signage indicating schedule for
next bus to arrive, a well-lit tower with revolving display, a beautifully laid out
park, well-lit parkingareas, public toilets – clean and pleasant – conveniently
located, digital signages that also guideon traffic density, directions to nearby
places of interest and also provide latest news”, said Indrajit.
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21. “- Usageofscreens havechanged overtheperiodoftime.Now demands
aredifferent. Innovationisthekey.
- Engagement ismakingthedifference todayforconnected consumers.
“
- MR. ANIL HIRANI(MD)
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22. Need help with digital OOH campaigns
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