About Once upon a time…. a girl with a very exciting life in mainline advertising was bitten by the bug to specialise in an aspect of marketing that truly added to the numbers. She was drawn to the world of shelves and carts. And that is where she has spent the last 7+years enjoying every moment.
I have worked on selling everything from fabric care and health beverages to fashion and lifestyle. If there is one belief one goes by, it is that for those who want to listen the customer is shouting out loud.
I have been instrumental in setting up two Shopper Marketing agencies in India i.e. OmniSpace Retail and Saatchi & Saatchi X. I later had the opportunity to work on the client side with Relianc.