Speaker: Rasha Rteil, Head of Innovation & UM Labs, MENA, UM Report’s hyperlink https://goo.gl/TFEoX1

1. HELL
@rasharteil /rasharteil rashas_punch
‫عليكم‬ ‫السالم‬

2. PROXIMITY MATTERSADVOCATING LOCATION FOR BRAND SUCCESS
R A S H A R T E I L H E A D O F I N N O V A T I O N & L A B S U M M E N A

4. BUT
FIRST,

5. I COME FROM A
PLACE FULL OF
M MENTUM

7. IT’S NOT
THE YEAR OF
MOBILE

8. GET OUT FROM
BEHIND THE GLASS

10. 56%OF SHOPPERS FEEL THAT
TECHNOLOGY MAKES THEIR
SHOPPING EXPERIENCE BETTER.
SHOPPING BETTER
WITH TECHNOLOGY
Source: Planet retail 2015 & UM Labs Momentous research. UM MENA Shopper Survey; 100 women 20-44 GCC & Egypt

11. 41%OF SHOPPERS SAID THEY
WANTED A MORE PERSONALIZED
EXPERIENCE THAT WAS
TAILORED AND RELEVANT TO
THEIR NEEDS
Source: Planet retail 2015 & UM Labs Momentous research. UM MENA Shopper Survey; 100 women 20-44 GCC & Egypt

12. 44%MOMS USE DIGITAL CHANNELS
VIA MOBILE WHILE GROCERY
SHOPPING, USING APPS TO
SOCIAL AND WHATS APP.
PLUGGED
ON THE GO

13. 38%GROCERS RESPOND TO PROXIMITY
BASED MESSAGES FED BY
BEACONS, WIFI OR GEO-BASED
DATA
Source: Planet retail 2015 & UM Labs Momentous research. UM MENA Shopper Survey; 100 women 20-44 GCC & Egypt

14. 16%OF SHOPPERS RECEIVED LOYALTY
SCHEME OFFERS VIA THEIR
MOBILE WHILE IN A STORE, AND
REDEEMED THEM IMMEDIATELY
Source: Planet retail 2015 & UM Labs Momentous research. UM MENA Shopper Survey; 100 women 20-44 GCC & Egypt

15. FUNTIONAL
EMOTIONAL
> !

16. CONTEXT CONNECTIVITY CONTENT

17. CREATING
CONNECTED
EXPERIENCES

18. CONNECTING CONSUMERS
TO OPEN EXPERIENCES

19. MULTISCREEN
GRATIFICATION

20. MUSIC AND DATA
COME TO LIFE

21. SYNCHING
TO SATISFY

22. IMPORTANCE OF
LOCATION

23. A REGION WITH
AN APPETITE FOR
MOBILE PROXIMITY

24. OUTDOOR GOES
HYPER-PERSONAL

25. BEACONS=A PROXY
FOR HYPER-TARGETING

26. FRICTIONLESS &
LINELESS

27. WORKING
TOGETHER TO
STAND APART

28. COLLABORATIONTO GET NEAR THE CONSUMER

29. CUSTOMIZATION
FOR DESTINATIONS

30. TARGETING AT THE
SPEED OF LIGHT

31. MASTERING
CONTEXTUAL
COMMERCE

32. INTUITIVE TECHNOLOGIES
TRANSFORM INTERACTIONS

33. SOCIAL GETS
CONTEXTUAL

34. VALUE IN VIRTUAL
CLOSER TO THE DEAL

35. THE RECIPE TO
MASTERING
PROXIMITY

36. COMMERCESTAND APARTEXPERIENCESLOCATION
MASTERING CONNECTED TOGETHER CONTEXTUAL

38. DIG MORE INTO PROXIMITY WITH OUR
DOWNLOADABLE REPORT

40. THANK
Y U
ً‫ا‬‫شكر‬