Aman Bhalla - Regional Director MENA Sep 3, 2015 at Arab Affiliate Summit, Cairo, Egypt

1. The Leader in
Performance Advertising

2. Q : Have you ever received an e-mail saying you won a lottery or won
USD 50000000 ?
Q : how many of you have ever claimed it ?
Q : why affiliates / marketers do it ?
A : E-mail marketers do it for
1. Fraud
2. E-mail verification
Quote : It’s hard to find things that won’t sell online.
- Jeff Bezos, Founder, Amazon

3. tyroo
who we are

4. $ ROI
Tyroo
Largest
Performance
solutions that
includes display,
visits, video and
app Installs.
Performance
based ad
network that
promises to
deliver the clients
last mile
expectation.
Competitively
priced, brand
safe inventory
with high
engaging
formats.
Dedicated full
service account
team that helps
with campaign
execution
insuring
maximum ROI.

5. Present across Top Smartphone Markets Globally
Delhi
Mumbai
Dubai
Singapore
Indonesia
Bangalore
South Africa
China
LATAM
LATAM
Riyadh
USA
Malaysia

6. Our Reach (Mobile) 10 Billion Ad-requests
6 Billion Ad-requests
3 Billion Ad-requests
800+ Publishers,
10 Premium Publishers

7. Brands that we work with

8. Digital
( Mobile /Online )
consumer

9. Conversion Funnel
Required Awareness
Prospecting & Look Alike
Required Awareness
Prospecting & Look Alike
Retarget non-recent
(typically 15days+) visitors
Required
Engagement (Reach
and Convert)
Retarget recent
(typically <15days) visitors
Required Conversion
Quality
/Engagement matrix
Solution
Data
Required
Expected
CAC
To be determined
based on channel of
acquisition and user
behavior thereafter
None 6X
Medium Quality
Low LTV
Medium
Engagement
Yes 3X
High Quality
High LTV
High Engagement
Yes
X
Comparative
Solution and
Cost
Facebook Ads
( non view
through )
Display Ads on
Google
Organic
search results
 Dynamic offer ads +
Static Ads
 Focus on acquiring
new users
 Dynamic Feed based
ads
 Focus on acquiring
new buyers
 Higher ROAS goal
similar to non-branded
search terms
 Dynamic Feed based
ads
 Focus on driving
transactions & revenue
 ROAS goal similar to
search campaigns

10. Life cycle of a
Mobile/Online
Consumer
and TIF
Churn 
Time
Revenue(LTV)
- ve
+ve
0
-TOP Funnel
-New Users
-Highest CAC
-LOW Funnel
-Existing Users/visitor
-Lowest CAC
- Mid Funnel
- Old/Dormant
Existing Users/visitor
-Lowest CAC
Retained 
An action resulting in revenue generation for the business
Product purchase /content consumption

11. Tyroo Products for Each Solution
Product Pricing Models Data Required Expected CAC
Tyroo NT ( Product Linked Ads)
Tyroo App Installs
Tyroo Programmatic Solution
CPI
CPC
CPA
None 6X
Tyroo NT ( Product Linked Ads)
Tyroo Programmatic Solution
Tyroo Retargeting Solution
CPC
CPA
Yes 3X
Tyroo Retargeting Solution CPC
CPA
Yes
X
Solution
Mobile CPI
Mobile Native Ads
(Both non Programmatic and
Programmatic)
Mobile Affiliate Marketing
Programmatic Mobile
Targeting
( Reach and Convert the User)
Mobile Retargeting
( web and App)

12. Tyroo NT
( Product Linked Ads)
Tyroo
App Installs
Tyroo
Retargeting
Solution
Tyroo
Programmatic
Solution
Tyroo Product Suit

13. NT
( Product Linked Ads)
tyroo

14. Native Recommended Product Ads
inside App
More information about product
based on users interaction
Option for user to buy the product in
two simple clicks
Driving purchase via Product Discovery within
Ad Format

15. Different Formats for App Developers
LIFESTYLE
LAUNCHER
Based on their mobile App Design, Font, Layout
Offerwall

16. APP INSTALLS
tyroo

17. App Install
Developer
encodes the
Tyroo SDK
in the application
which allows to
track impressions,
clicks, installs etc.
The app is hosted
on the Google
play/App store
Tyroo serves Ads
to Android/IOS
users and the App
gets (Installed)
onto the phone
and is ready to
use!
User
downloads and
installs the
application
(which is
reported)
Google
Play /
App Store

18. Tyroo
PROGRAMMATIC
SOLUTION
Tyroo
RETARGETING
SOLUTION

19. We are not the first
one in Programmatic
& Re-Targeting but
WE ARE
DIFFERENT
in few ways

20. We are DIFFERENT in ...
Mobile First
GMV / Revenue Maximizer
More First Time Buyers
Self serve capability
Account management
Ecommerce
 Inventory integration, Optimized ad
templates
 In Browser & In App advertising
 Dynamic Ads that focus on
maximizing revenue not just
transactions
 In built auto user segmentation
with product recommendation
engine
 Mid funnel strategy to target
more First Time Buyers
 Higher incremental audience

21. MOBILE FIRST
Dynamic ads that work on multiple screens
Any screen, any browser, any
app
Flash free dynamic HTML/ HTML5 ads that run
across all devices with ~2X higher CTR
Mobile & connected
devices optimized ad
experiences
Large selection of templates and
easy customization

22. HTML5 ADAPTIVE AD

23. HIGHER CART VALUE > MORE REVENUE
Algorithms and Creative's that focus on maximizing your revenue not just transactions
Recommendation & portfolio
optimization models to pick
products that drive higher cart
value
Optimization of expected
revenue not expected
transactions
Flexibility in algorithms to
optimize to specific business
goals (e.g. promote certain
category growth)
$

24. DYNAMIC CREATIVE - EXAMPLE
100 $30 $3,000 80 $45 $3,600
Transactions ASP Revenue Transactions ASP Revenue

25. MORE NEW BUYERS - “TRUE” INCREMENTAL SALES
Bidding strategy to reach more new users versus repeat users
Ability to specify different goal
value for new users versus
repeat users
Higher bids for new users ensures
increased reach and percentage
to new users and consequently
new user transactions
Look alike modelling to expand
beyond your own audience and drive
new buyers cost effectively
 Customer audience segment
analyzed by algorithms to identify
key characteristics / behaviours of
this high value segment
 Similar users identified and served
ads on exchange/ direct publisher
inventory

26. Thank You
Aman Bhalla
aman.b@tyroo.com
+971 56 1796276
www.tyroo.com