SlideShare ist ein Scribd-Unternehmen logo
1 von 22
Downloaden Sie, um offline zu lesen
AFFILIATES & ADWORDS
The Love/Hate Relationship
Does Really Google hate affiliate marketers?
SUSPENDED
I have managed multiple millions of dollars of Adwords spend over my career
but the stat that makes me most proud is that I have spent over $1 million of my own money
as a self-employed entrepreneur, on Google Adwords.
Michael Madew – PPC Expert & Affiliate Marketer
Is it sorcery?
Does it only work for a closed group people?
NONO
It happens that some people don’t follow Google’s guidelines
and Google doesn't joke about it
Google’s Guidelines Essence
U
A G
Google’s Guidelines Essence
AFFILIATES
U
A G
Google AdWords’ Policy
We want ads to be useful, varied, relevant and safe for users when serving them across the Google NetworkAs a result
we don't allow any of the following:
. malicious ads, sites, or apps
. ads promoting sites that offer little unique value to users and are focused primarily on traffic generation
. businesses that attempt to gain an unfair advantage in the ad auction
. businesses that attempt to bypass our review processes
All of our policies are crafted to protect a high quality user experience and we've built enforcement systems and processes to prevent ads that fall below these standards from serving
We take any attempts to trick or circumvent our ad review processes very seriously, so play fair.
So What should I avoid to be AdWords friendly?
Omission of relevant information:
Failure to clearly and conspicuously disclose the payment model and full expense
that a user will bear.Failure to display legitimate physical contact information
for a financial services business, or omitting material details about short-term loans
or loan modification and foreclosure products
Unavailable promotions:
Promising products, services, or promotional offers that aren't easily found from the destination page
Malicious or unwanted software:
Malicious software or "malware" that may harm or gain unauthorized access to a computer, device, or network
Examples: Computer viruses, ransomware, worms, trojan horses, rootkits, keyloggers, dialers, spyware
rogue security software, and other malicious programs
Low value content:
Content that is designed for the primary purpose of showing ads
Content that is replicated from another source without adding value in the form of original content
or additional functionality
Examples: Mirroring, framing, or scraping content from another source 
Landing pages that are solely designed to send users elsewhere
Examples: Bridge, doorway, gateway, or other intermediate pages
Gaining an unfair advantage:
Using the Google Network to gain an unfair traffic advantage over other participants in the auction
or using the same account to serve multiple websites
Examples: Affiliates that advertise on AdWords against the applicable affiliate program rules
promoting the same or similar content from multiple accounts on the same or similar queries
Gaming the Google Network
Engaging in practices that attempt to circumvent or interfere with Google's advertising systems and processes
Examples: Cloaking; using dynamic DNS to switch page or ad content; manipulating ad text or site content
in order to bypass our automated system checks; restricting AdsBot crawler access to so many of your landing pages
that it makes it difficult to meaningfully review your ad, site, or account
So will you be Google Adwords’ friend if the policy is complied?
NONO
WHY??!!
Once you have a suspended account
you can never advertise on Google's Ad Network again
The solution is to use Google AdWords with a new identity and to PLAY FAIR!
Google identification methods
User Name
Gmail Account
IP Address
Mac ID
Billing Information
Website & domain details
Does it work? Yes!
It’s all about having a website that adds value to the users
with realistic offerings and unique content
Below are 4 examples on high spending affiliate based websites on Google AdWords:
1.lowpriceshopper.co.uk
2.shopping.com
3.buycheapr.com
4.shopzilla.com
Real Life Example
Spent almost $400 / day
Real Life Example
Generated $893
Affiliates & Adwords - The Love / Hate relationship
QUESTIONS?

Weitere ähnliche Inhalte

Was ist angesagt?

Mgid lead generation.pptx
Mgid lead generation.pptxMgid lead generation.pptx
Mgid lead generation.pptxMike Heiden
 
Ppc advertising
Ppc advertisingPpc advertising
Ppc advertisingDignc
 
Know how to be successful!
Know how to be successful!Know how to be successful!
Know how to be successful!WebitMD
 
Appodeal mobile ad revenue booster
Appodeal mobile ad revenue boosterAppodeal mobile ad revenue booster
Appodeal mobile ad revenue boosterPavel Golubev
 
How to make money with Google AdSesne ?
How to make money with Google AdSesne ?How to make money with Google AdSesne ?
How to make money with Google AdSesne ?Bibek Neupane
 
Pay Per Click Basic Formula
Pay Per Click Basic FormulaPay Per Click Basic Formula
Pay Per Click Basic Formulajagadish thaker
 
Optimize PPC Text Ads
Optimize PPC Text AdsOptimize PPC Text Ads
Optimize PPC Text AdsJeff Allen
 
How To Spend Less and Sell More With Paid Search #EdgeBristol
How To Spend Less and Sell More With Paid Search #EdgeBristolHow To Spend Less and Sell More With Paid Search #EdgeBristol
How To Spend Less and Sell More With Paid Search #EdgeBristolKoozai
 
Sem for PPC Introduction - Sam Owen at IU
Sem for PPC Introduction - Sam Owen at IUSem for PPC Introduction - Sam Owen at IU
Sem for PPC Introduction - Sam Owen at IUHanapin Marketing
 
What is remarketing or retargeting advertisements?
What is remarketing or retargeting advertisements?What is remarketing or retargeting advertisements?
What is remarketing or retargeting advertisements?Corrine Chin
 
Tutorial: How to Master Google Adwords Custom Filters
Tutorial: How to Master Google Adwords Custom FiltersTutorial: How to Master Google Adwords Custom Filters
Tutorial: How to Master Google Adwords Custom FiltersReach China Holdings Limited
 
Why Paid Search Isn't Just For Big Budgets
Why Paid Search Isn't Just For Big BudgetsWhy Paid Search Isn't Just For Big Budgets
Why Paid Search Isn't Just For Big BudgetsKoozai
 
Programmatic Ad Mediation: Latest Trend in App Monetization
Programmatic Ad Mediation: Latest Trend in App MonetizationProgrammatic Ad Mediation: Latest Trend in App Monetization
Programmatic Ad Mediation: Latest Trend in App MonetizationPavel Golubev
 

Was ist angesagt? (20)

Mgid lead generation.pptx
Mgid lead generation.pptxMgid lead generation.pptx
Mgid lead generation.pptx
 
Ppc advertising
Ppc advertisingPpc advertising
Ppc advertising
 
Know how to be successful!
Know how to be successful!Know how to be successful!
Know how to be successful!
 
Appodeal mobile ad revenue booster
Appodeal mobile ad revenue boosterAppodeal mobile ad revenue booster
Appodeal mobile ad revenue booster
 
Sample PPC Audit Report
Sample PPC Audit ReportSample PPC Audit Report
Sample PPC Audit Report
 
How to make money with Google AdSesne ?
How to make money with Google AdSesne ?How to make money with Google AdSesne ?
How to make money with Google AdSesne ?
 
Pay Per Click Basic Formula
Pay Per Click Basic FormulaPay Per Click Basic Formula
Pay Per Click Basic Formula
 
Optimize PPC Text Ads
Optimize PPC Text AdsOptimize PPC Text Ads
Optimize PPC Text Ads
 
Google AdWords - DIG South
Google AdWords - DIG SouthGoogle AdWords - DIG South
Google AdWords - DIG South
 
How To Spend Less and Sell More With Paid Search #EdgeBristol
How To Spend Less and Sell More With Paid Search #EdgeBristolHow To Spend Less and Sell More With Paid Search #EdgeBristol
How To Spend Less and Sell More With Paid Search #EdgeBristol
 
Introduction to sem
Introduction to semIntroduction to sem
Introduction to sem
 
Sem for PPC Introduction - Sam Owen at IU
Sem for PPC Introduction - Sam Owen at IUSem for PPC Introduction - Sam Owen at IU
Sem for PPC Introduction - Sam Owen at IU
 
What is remarketing or retargeting advertisements?
What is remarketing or retargeting advertisements?What is remarketing or retargeting advertisements?
What is remarketing or retargeting advertisements?
 
Tutorial: How to Master Google Adwords Custom Filters
Tutorial: How to Master Google Adwords Custom FiltersTutorial: How to Master Google Adwords Custom Filters
Tutorial: How to Master Google Adwords Custom Filters
 
Why Paid Search Isn't Just For Big Budgets
Why Paid Search Isn't Just For Big BudgetsWhy Paid Search Isn't Just For Big Budgets
Why Paid Search Isn't Just For Big Budgets
 
Programmatic Ad Mediation: Latest Trend in App Monetization
Programmatic Ad Mediation: Latest Trend in App MonetizationProgrammatic Ad Mediation: Latest Trend in App Monetization
Programmatic Ad Mediation: Latest Trend in App Monetization
 
Redington 3D Case Study
Redington 3D   Case StudyRedington 3D   Case Study
Redington 3D Case Study
 
The Newest Way to Audit your PPC Account
The Newest Way to Audit your PPC AccountThe Newest Way to Audit your PPC Account
The Newest Way to Audit your PPC Account
 
Google AdWords for Nonprofits: A Quick Tutorial
Google AdWords for Nonprofits: A Quick TutorialGoogle AdWords for Nonprofits: A Quick Tutorial
Google AdWords for Nonprofits: A Quick Tutorial
 
Agenda
AgendaAgenda
Agenda
 

Andere mochten auch

Launching Online Products - Case Studies
Launching Online Products - Case StudiesLaunching Online Products - Case Studies
Launching Online Products - Case StudiesArab Affiliate Summit
 
MANSHI by Namshi - Gamified Affiliate Program
MANSHI by Namshi - Gamified Affiliate ProgramMANSHI by Namshi - Gamified Affiliate Program
MANSHI by Namshi - Gamified Affiliate ProgramArab Affiliate Summit
 
Digital products from idea to profit
Digital products from idea to profitDigital products from idea to profit
Digital products from idea to profitArab Affiliate Summit
 
Here's A Quick Way To Rake In Sales From Free YouTube Traffic | Dan Brown
Here's A Quick Way To Rake In Sales From Free YouTube Traffic | Dan BrownHere's A Quick Way To Rake In Sales From Free YouTube Traffic | Dan Brown
Here's A Quick Way To Rake In Sales From Free YouTube Traffic | Dan BrownArab Affiliate Summit
 
From 0$ To 6 Figures - 6 Months Blueprint - Rafel Mayol & Abdullah Zekrullah
From 0$ To 6 Figures - 6 Months Blueprint - Rafel Mayol & Abdullah ZekrullahFrom 0$ To 6 Figures - 6 Months Blueprint - Rafel Mayol & Abdullah Zekrullah
From 0$ To 6 Figures - 6 Months Blueprint - Rafel Mayol & Abdullah ZekrullahArab Affiliate Summit
 
Physical Products Funnels | Mohamed Ali Aguel
Physical Products Funnels | Mohamed Ali AguelPhysical Products Funnels | Mohamed Ali Aguel
Physical Products Funnels | Mohamed Ali AguelArab Affiliate Summit
 
How To Explode Your Business With Simple Facebook Massages | Andrew Nasser
How To Explode Your Business With Simple Facebook Massages | Andrew NasserHow To Explode Your Business With Simple Facebook Massages | Andrew Nasser
How To Explode Your Business With Simple Facebook Massages | Andrew NasserArab Affiliate Summit
 
Teeshirt Business & Facebook Ads - Yousef Khalidi
Teeshirt Business & Facebook Ads - Yousef KhalidiTeeshirt Business & Facebook Ads - Yousef Khalidi
Teeshirt Business & Facebook Ads - Yousef KhalidiArab Affiliate Summit
 

Andere mochten auch (14)

Teespring | Bridget Sauer
Teespring | Bridget SauerTeespring | Bridget Sauer
Teespring | Bridget Sauer
 
Case Study: Sales Funnel
Case Study: Sales FunnelCase Study: Sales Funnel
Case Study: Sales Funnel
 
Launching Online Products - Case Studies
Launching Online Products - Case StudiesLaunching Online Products - Case Studies
Launching Online Products - Case Studies
 
MANSHI by Namshi - Gamified Affiliate Program
MANSHI by Namshi - Gamified Affiliate ProgramMANSHI by Namshi - Gamified Affiliate Program
MANSHI by Namshi - Gamified Affiliate Program
 
Jamalon Affiliate Program
Jamalon Affiliate ProgramJamalon Affiliate Program
Jamalon Affiliate Program
 
Digital products from idea to profit
Digital products from idea to profitDigital products from idea to profit
Digital products from idea to profit
 
Arab Affiliate Summit 2015
Arab Affiliate Summit 2015Arab Affiliate Summit 2015
Arab Affiliate Summit 2015
 
Hotelscombined Affiliate Program
Hotelscombined Affiliate ProgramHotelscombined Affiliate Program
Hotelscombined Affiliate Program
 
Here's A Quick Way To Rake In Sales From Free YouTube Traffic | Dan Brown
Here's A Quick Way To Rake In Sales From Free YouTube Traffic | Dan BrownHere's A Quick Way To Rake In Sales From Free YouTube Traffic | Dan Brown
Here's A Quick Way To Rake In Sales From Free YouTube Traffic | Dan Brown
 
From 0$ To 6 Figures - 6 Months Blueprint - Rafel Mayol & Abdullah Zekrullah
From 0$ To 6 Figures - 6 Months Blueprint - Rafel Mayol & Abdullah ZekrullahFrom 0$ To 6 Figures - 6 Months Blueprint - Rafel Mayol & Abdullah Zekrullah
From 0$ To 6 Figures - 6 Months Blueprint - Rafel Mayol & Abdullah Zekrullah
 
Physical Products Funnels | Mohamed Ali Aguel
Physical Products Funnels | Mohamed Ali AguelPhysical Products Funnels | Mohamed Ali Aguel
Physical Products Funnels | Mohamed Ali Aguel
 
How To Explode Your Business With Simple Facebook Massages | Andrew Nasser
How To Explode Your Business With Simple Facebook Massages | Andrew NasserHow To Explode Your Business With Simple Facebook Massages | Andrew Nasser
How To Explode Your Business With Simple Facebook Massages | Andrew Nasser
 
Teeshirt Business & Facebook Ads - Yousef Khalidi
Teeshirt Business & Facebook Ads - Yousef KhalidiTeeshirt Business & Facebook Ads - Yousef Khalidi
Teeshirt Business & Facebook Ads - Yousef Khalidi
 
Freelancing Myths | Fouad Badawy
Freelancing Myths | Fouad BadawyFreelancing Myths | Fouad Badawy
Freelancing Myths | Fouad Badawy
 

Ähnlich wie Affiliates & Adwords - The Love / Hate relationship

Affiliates Summit 2
Affiliates Summit 2Affiliates Summit 2
Affiliates Summit 2Phi Jack
 
Optimized Internet Marketing
Optimized Internet MarketingOptimized Internet Marketing
Optimized Internet MarketingHans Riemer
 
Integrating Digital and Traditional Marketing: Bare Knuckle Digital
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalIntegrating Digital and Traditional Marketing: Bare Knuckle Digital
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalBare Knuckle Digital
 
Vorian Agency PPC google adwords seminar
Vorian Agency PPC google adwords seminarVorian Agency PPC google adwords seminar
Vorian Agency PPC google adwords seminarMatt Lynch
 
Vorian Agency PPC Google Adwords Seminar 2015
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency PPC Google Adwords Seminar 2015
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
 
Introduction to digital marketing - mylivpro
Introduction to digital marketing - mylivproIntroduction to digital marketing - mylivpro
Introduction to digital marketing - mylivproVedant Khandelwal
 
10 Successful E-Commerce Affiliate Program Marketing Strategies
10 Successful E-Commerce Affiliate Program Marketing Strategies10 Successful E-Commerce Affiliate Program Marketing Strategies
10 Successful E-Commerce Affiliate Program Marketing StrategiesVivastream
 
Setting Quality Standard in Affiliate Marketing
Setting Quality Standard in Affiliate MarketingSetting Quality Standard in Affiliate Marketing
Setting Quality Standard in Affiliate Marketingauexpo Conference
 
The Ultimate Answer To Google Slap 2009 Dr Harlan Kilstein Affilicon Israel J...
The Ultimate Answer To Google Slap 2009 Dr Harlan Kilstein Affilicon Israel J...The Ultimate Answer To Google Slap 2009 Dr Harlan Kilstein Affilicon Israel J...
The Ultimate Answer To Google Slap 2009 Dr Harlan Kilstein Affilicon Israel J...affilicon
 
Web Marketing for Manufacturers
Web Marketing for ManufacturersWeb Marketing for Manufacturers
Web Marketing for ManufacturersWRIS Web Services
 
SaaS Marketing - Blogging, Social and Search
SaaS Marketing - Blogging, Social and SearchSaaS Marketing - Blogging, Social and Search
SaaS Marketing - Blogging, Social and SearchAgile SEO
 
How Top Brands Ensure Affiliate Revenue is Incremental
How Top Brands Ensure Affiliate Revenue is Incremental How Top Brands Ensure Affiliate Revenue is Incremental
How Top Brands Ensure Affiliate Revenue is Incremental Affiliate Summit
 
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014Vorian Agency
 
Google Search crash course
Google Search crash courseGoogle Search crash course
Google Search crash courseActa School
 
PPC Google Adwords Training Seminar - Vorian Agency
PPC Google Adwords Training Seminar - Vorian AgencyPPC Google Adwords Training Seminar - Vorian Agency
PPC Google Adwords Training Seminar - Vorian AgencyVorian Agency
 
Digital marketing revolution: Real or Virtual
Digital marketing revolution: Real or VirtualDigital marketing revolution: Real or Virtual
Digital marketing revolution: Real or VirtualApeksha Warambhe
 
Micro Share Web Seminar
Micro Share Web SeminarMicro Share Web Seminar
Micro Share Web Seminarbjschimmel
 
Google Ad Grants 101: A Nonprofit's Guide to Search Ads on Google
Google Ad Grants 101: A Nonprofit's Guide to Search Ads on GoogleGoogle Ad Grants 101: A Nonprofit's Guide to Search Ads on Google
Google Ad Grants 101: A Nonprofit's Guide to Search Ads on GoogleTechSoup
 

Ähnlich wie Affiliates & Adwords - The Love / Hate relationship (20)

Affiliates Summit 2
Affiliates Summit 2Affiliates Summit 2
Affiliates Summit 2
 
Optimized Internet Marketing
Optimized Internet MarketingOptimized Internet Marketing
Optimized Internet Marketing
 
Integrating Digital and Traditional Marketing: Bare Knuckle Digital
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalIntegrating Digital and Traditional Marketing: Bare Knuckle Digital
Integrating Digital and Traditional Marketing: Bare Knuckle Digital
 
Vorian Agency PPC google adwords seminar
Vorian Agency PPC google adwords seminarVorian Agency PPC google adwords seminar
Vorian Agency PPC google adwords seminar
 
Vorian Agency PPC Google Adwords Seminar 2015
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency PPC Google Adwords Seminar 2015
Vorian Agency PPC Google Adwords Seminar 2015
 
Social Media Marketing Master Class - Mathew Slavica, Digital Stand
Social Media Marketing Master Class - Mathew Slavica, Digital StandSocial Media Marketing Master Class - Mathew Slavica, Digital Stand
Social Media Marketing Master Class - Mathew Slavica, Digital Stand
 
Introduction to digital marketing - mylivpro
Introduction to digital marketing - mylivproIntroduction to digital marketing - mylivpro
Introduction to digital marketing - mylivpro
 
10 Successful E-Commerce Affiliate Program Marketing Strategies
10 Successful E-Commerce Affiliate Program Marketing Strategies10 Successful E-Commerce Affiliate Program Marketing Strategies
10 Successful E-Commerce Affiliate Program Marketing Strategies
 
Setting Quality Standard in Affiliate Marketing
Setting Quality Standard in Affiliate MarketingSetting Quality Standard in Affiliate Marketing
Setting Quality Standard in Affiliate Marketing
 
The Ultimate Answer To Google Slap 2009 Dr Harlan Kilstein Affilicon Israel J...
The Ultimate Answer To Google Slap 2009 Dr Harlan Kilstein Affilicon Israel J...The Ultimate Answer To Google Slap 2009 Dr Harlan Kilstein Affilicon Israel J...
The Ultimate Answer To Google Slap 2009 Dr Harlan Kilstein Affilicon Israel J...
 
MasterLink Seminar
MasterLink SeminarMasterLink Seminar
MasterLink Seminar
 
Web Marketing for Manufacturers
Web Marketing for ManufacturersWeb Marketing for Manufacturers
Web Marketing for Manufacturers
 
SaaS Marketing - Blogging, Social and Search
SaaS Marketing - Blogging, Social and SearchSaaS Marketing - Blogging, Social and Search
SaaS Marketing - Blogging, Social and Search
 
How Top Brands Ensure Affiliate Revenue is Incremental
How Top Brands Ensure Affiliate Revenue is Incremental How Top Brands Ensure Affiliate Revenue is Incremental
How Top Brands Ensure Affiliate Revenue is Incremental
 
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014
 
Google Search crash course
Google Search crash courseGoogle Search crash course
Google Search crash course
 
PPC Google Adwords Training Seminar - Vorian Agency
PPC Google Adwords Training Seminar - Vorian AgencyPPC Google Adwords Training Seminar - Vorian Agency
PPC Google Adwords Training Seminar - Vorian Agency
 
Digital marketing revolution: Real or Virtual
Digital marketing revolution: Real or VirtualDigital marketing revolution: Real or Virtual
Digital marketing revolution: Real or Virtual
 
Micro Share Web Seminar
Micro Share Web SeminarMicro Share Web Seminar
Micro Share Web Seminar
 
Google Ad Grants 101: A Nonprofit's Guide to Search Ads on Google
Google Ad Grants 101: A Nonprofit's Guide to Search Ads on GoogleGoogle Ad Grants 101: A Nonprofit's Guide to Search Ads on Google
Google Ad Grants 101: A Nonprofit's Guide to Search Ads on Google
 

Mehr von Arab Affiliate Summit

Propeller Ads: Boosting Revenue with Push Notifications | Anton Merkulov | #A...
Propeller Ads: Boosting Revenue with Push Notifications | Anton Merkulov | #A...Propeller Ads: Boosting Revenue with Push Notifications | Anton Merkulov | #A...
Propeller Ads: Boosting Revenue with Push Notifications | Anton Merkulov | #A...Arab Affiliate Summit
 
Q8Trade: In Blockchain We Trust | Ali Hassan | #AAS2018
Q8Trade: In Blockchain We Trust | Ali Hassan | #AAS2018Q8Trade: In Blockchain We Trust | Ali Hassan | #AAS2018
Q8Trade: In Blockchain We Trust | Ali Hassan | #AAS2018Arab Affiliate Summit
 
Day2 session5 marketing_cycle_simolife
Day2 session5 marketing_cycle_simolifeDay2 session5 marketing_cycle_simolife
Day2 session5 marketing_cycle_simolifeArab Affiliate Summit
 

Mehr von Arab Affiliate Summit (8)

Propeller Ads: Boosting Revenue with Push Notifications | Anton Merkulov | #A...
Propeller Ads: Boosting Revenue with Push Notifications | Anton Merkulov | #A...Propeller Ads: Boosting Revenue with Push Notifications | Anton Merkulov | #A...
Propeller Ads: Boosting Revenue with Push Notifications | Anton Merkulov | #A...
 
Q8Trade: In Blockchain We Trust | Ali Hassan | #AAS2018
Q8Trade: In Blockchain We Trust | Ali Hassan | #AAS2018Q8Trade: In Blockchain We Trust | Ali Hassan | #AAS2018
Q8Trade: In Blockchain We Trust | Ali Hassan | #AAS2018
 
Mobile App & Game Biz
Mobile App & Game BizMobile App & Game Biz
Mobile App & Game Biz
 
AAS 2015 presentation
AAS 2015 presentation AAS 2015 presentation
AAS 2015 presentation
 
Day2 session5 marketing_cycle_simolife
Day2 session5 marketing_cycle_simolifeDay2 session5 marketing_cycle_simolife
Day2 session5 marketing_cycle_simolife
 
Day2 session4 youtube_m_fawzy
Day2 session4 youtube_m_fawzyDay2 session4 youtube_m_fawzy
Day2 session4 youtube_m_fawzy
 
Day2 session1 bayt_m_fawzy
Day2 session1 bayt_m_fawzyDay2 session1 bayt_m_fawzy
Day2 session1 bayt_m_fawzy
 
Day1 session5 PPV_Ads-By_hazem_Ali
Day1 session5 PPV_Ads-By_hazem_AliDay1 session5 PPV_Ads-By_hazem_Ali
Day1 session5 PPV_Ads-By_hazem_Ali
 

Kürzlich hochgeladen

Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Shubham Pant
 
Bio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxBio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxnaveenithkrishnan
 
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSLESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSlesteraporado16
 
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfLESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfmchristianalwyn
 
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024Jan Löffler
 
Zero-day Vulnerabilities
Zero-day VulnerabilitiesZero-day Vulnerabilities
Zero-day Vulnerabilitiesalihassaah1994
 
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsVision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsRoxana Stingu
 
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSTYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSedrianrheine
 
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdfIntroduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdfShreedeep Rayamajhi
 
Computer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteComputer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteMavein
 
Presentation2.pptx - JoyPress Wordpress
Presentation2.pptx -  JoyPress WordpressPresentation2.pptx -  JoyPress Wordpress
Presentation2.pptx - JoyPress Wordpressssuser166378
 
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...APNIC
 

Kürzlich hochgeladen (12)

Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024
 
Bio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxBio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptx
 
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSLESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
 
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfLESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
 
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
 
Zero-day Vulnerabilities
Zero-day VulnerabilitiesZero-day Vulnerabilities
Zero-day Vulnerabilities
 
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsVision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
 
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSTYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
 
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdfIntroduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
 
Computer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteComputer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a Website
 
Presentation2.pptx - JoyPress Wordpress
Presentation2.pptx -  JoyPress WordpressPresentation2.pptx -  JoyPress Wordpress
Presentation2.pptx - JoyPress Wordpress
 
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
 

Affiliates & Adwords - The Love / Hate relationship

  • 1. AFFILIATES & ADWORDS The Love/Hate Relationship
  • 2. Does Really Google hate affiliate marketers? SUSPENDED
  • 3. I have managed multiple millions of dollars of Adwords spend over my career but the stat that makes me most proud is that I have spent over $1 million of my own money as a self-employed entrepreneur, on Google Adwords. Michael Madew – PPC Expert & Affiliate Marketer
  • 4. Is it sorcery? Does it only work for a closed group people?
  • 6. It happens that some people don’t follow Google’s guidelines and Google doesn't joke about it
  • 9. Google AdWords’ Policy We want ads to be useful, varied, relevant and safe for users when serving them across the Google NetworkAs a result we don't allow any of the following: . malicious ads, sites, or apps . ads promoting sites that offer little unique value to users and are focused primarily on traffic generation . businesses that attempt to gain an unfair advantage in the ad auction . businesses that attempt to bypass our review processes All of our policies are crafted to protect a high quality user experience and we've built enforcement systems and processes to prevent ads that fall below these standards from serving We take any attempts to trick or circumvent our ad review processes very seriously, so play fair.
  • 10. So What should I avoid to be AdWords friendly? Omission of relevant information: Failure to clearly and conspicuously disclose the payment model and full expense that a user will bear.Failure to display legitimate physical contact information for a financial services business, or omitting material details about short-term loans or loan modification and foreclosure products Unavailable promotions: Promising products, services, or promotional offers that aren't easily found from the destination page Malicious or unwanted software: Malicious software or "malware" that may harm or gain unauthorized access to a computer, device, or network Examples: Computer viruses, ransomware, worms, trojan horses, rootkits, keyloggers, dialers, spyware rogue security software, and other malicious programs
  • 11. Low value content: Content that is designed for the primary purpose of showing ads Content that is replicated from another source without adding value in the form of original content or additional functionality Examples: Mirroring, framing, or scraping content from another source  Landing pages that are solely designed to send users elsewhere Examples: Bridge, doorway, gateway, or other intermediate pages Gaining an unfair advantage: Using the Google Network to gain an unfair traffic advantage over other participants in the auction or using the same account to serve multiple websites Examples: Affiliates that advertise on AdWords against the applicable affiliate program rules promoting the same or similar content from multiple accounts on the same or similar queries
  • 12. Gaming the Google Network Engaging in practices that attempt to circumvent or interfere with Google's advertising systems and processes Examples: Cloaking; using dynamic DNS to switch page or ad content; manipulating ad text or site content in order to bypass our automated system checks; restricting AdsBot crawler access to so many of your landing pages that it makes it difficult to meaningfully review your ad, site, or account
  • 13. So will you be Google Adwords’ friend if the policy is complied?
  • 14. NONO
  • 16. Once you have a suspended account you can never advertise on Google's Ad Network again The solution is to use Google AdWords with a new identity and to PLAY FAIR!
  • 17. Google identification methods User Name Gmail Account IP Address Mac ID Billing Information Website & domain details
  • 18. Does it work? Yes! It’s all about having a website that adds value to the users with realistic offerings and unique content Below are 4 examples on high spending affiliate based websites on Google AdWords: 1.lowpriceshopper.co.uk 2.shopping.com 3.buycheapr.com 4.shopzilla.com
  • 19. Real Life Example Spent almost $400 / day