Any company knows that it's essential to build a solid reputation and following on social media. Having a pulse on your social networks takes more than monitoring. That's why social listening is critical to tracking conversations around you and your brand. Here are 6 reasons why you should bother and how to use it to enhance your content marketing strategy.

1. What is Social
Listening?
How Social Listening can
improve your Content
Marketing Strategy?
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2. Content marketing is often
a one-sided conversation.
A brand or business
publishes a blog post, some
people comment on it and
all’s said and done.
Social listening gives you
the opportunity to do so
much more.
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3. A crucial aspect of Social
Listening involves two-way
communication.
Most brands, due to their one
sided communication, fail in
making a strong conversation.
Social Listening helps you
focus on a very important
aspect of communication:
acknowledging & listening;
both of which are crucial in
building better relationships.
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4. Knowing your audience is crucial when you’re developing content
and one way to get a better grasp on consumers is through
Social Listening.
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5. Social Listening can
give a boost to your
Content Marketing
Strategy
6ways
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6. 1Keep Track
of Your
Competition
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7. The smartest brands are the ones
whose eyes aren’t just focused on the
prize but on those around them.
By using social media listening
strategies, you can gain so much more
than a hunch about your competitors’
tactics.
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8. You can monitor your competitors’
online presence by reviewing their
mentions on platforms such as Twitter
and Instagram. This can help you identify
driving motivators in their client base.
When you tap into the reasons why
people are drawn toward another brand,
you’re able to tweak your own strategy
and products to meet their needs.
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9. 2Uncover Key
Topics in Online
Conversations
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10. Using the right social listening
tools, you’ll be able to track
trends and get a broader
perspective on thousands of
conversations happening on
social media.
Tapping into those trends is
the best way to keep your
content fresh, engaging and
relevant to your audiences.
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11. 3Find New
Customers
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12. Every business needs to
know how to generate
leads and convert them
into returning customers.
By incorporating social media-
driven intelligence based on
keywords and lead queries into your
marketing strategy,
you can track the right conversations
and introduce potential customers to
your products or services in a casual,
meaningful and timely manner.
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13. 4Leverage the
Power of
Influencers
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14. Through social listening, you can
identify key influencers and advocates
among your audience and reach out to
them in order to help you achieve both
short and long-term goals.
Industry leaders often have thousands
of followers and wield an incredible
amount of social power.
Because they’re viewed as individuals
and not a brand, their opinion tends to
be more trusted than direct advertising.
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15. These people love to share their
thoughts and opinions on products,
so if you can establish a relationship
with them, they can become brand
advocates that generate leads, drive
conversions and boost your image all
with a few pictures and kind words.
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16. 5Measure the
Success of
Marketing
Content
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17. All your efforts spent on
creating great content won’t
matter if you cannot properly
measure its success among
your audiences.
All aspects of digital marketing
should be measured - how else
will you know that you’re on
the right track?
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18. While tracking your own social
channels is relatively easy,
doing the same with the so-
called ‘earned mentions’ is a bit
more complex, but achievable
with social listening tools.
Depending on your digital
marketing goals, social listening
can bring you different insights
into how your content is
received by the target audience
& what happens to it once
it’s published online.
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19. 6Keep
Existing
Customers
Happy
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20. While generating leads
can help your business
grow, keeping existing
customers happy is what
will make or break your
entire image.
The customers who have chosen
you should always take
precedence and you should make
sure they stay loyal to your brand.
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21. When you engage in
social media listening,
you’re bound to uncover
negative customer
comments, but this can be
used to your advantage.
When you seek out customer
complaints, you can surprise
them with a solution that’s swift
and effective.
This will not only rectify the customer’s
immediate problem, but it will also
establish a positive brand image.
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22. Take Advantage of
Social Listening
Tools
How will you track another set of data?
According to a recent study, 17% of
companies say that tracking results is
their biggest social media challenge.
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23. Sprout Social helps small and large companies
“access deep insights that drive your brand forward.”
Mention helps small and large businesses “get live updates
about your brand from the web and social media.”
Keyhole helps enterprise-level businesses “get the data
you need and amplify your brand’s message.”
Socialbakers is an AI-powered Social Media Marketing
Suite for enterprise-level businesses.
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There are plenty of tools available
that will listen in online:

24. When you actively listen to
consumers, investigate your
competitors and engage with
top influencers in your
industry, you’re able to boost
brand image, improve
products and services and
enhance your content
strategy for free, so keep
your eyes open, fingers
tapping and conversation
flowing.
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25. Now that you understand what social listening is and why it’s
important, you’re ready to get started.
Experiment with different tools.
Most of them offer free trials, so you can find out what
works best for you.
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26. How have
you been
Social
Listening?
Let us know!
www.apollineadiju.com