2. I
N
T
E
R
N
A
L
Strengths
SWOT ANALYSIS
• A distinctive competence?
• Adequate financial
resources?
• Good contacts/relations
• Good competitive skills?
• Special expertise?
• An acknowledge academic
leader?
• Well-conceived functional
area strategies?
• Innovative
programs/services?
• Good overall reputation?
• Insulated (at least
somewhat) from strong
competitive pressures?
• Competitive advantages?
• Proven management?
3. SWOT ANALYSIS
I
N
T
E
R
N
A
L
Weaknesses
• No clear strategic
direction
• A deteriorating
competitive position?
• Lack of managerial depth
and talent?
• Missing any key skills or
competencies?
• Poor track record in
implementing strategy?
• Plagued with internal
operating problems?
• Vulnerable to competitive
pressures?
• Competitive
disadvantages?
• Unable to finance needed
changes in strategy?
4. E
X
T
E
R
N
A
L
Opportunities
SWOT ANALYSIS
• Enter new markets or segments?
• Expand services to meet broader range
of student needs?
• Diversity into related services?
• Complacency
• Fast market growth?
• Weak competitors?
5. E
X
T
E
R
N
A
L
Threats
SWOT ANALYSIS
• Slow market growth?
• Adverse government policies?
• Growing competitive pressures?
• Vulnerability to recession and business
cycle?
• Adverse demographic changes?
6. E
X
T
E
R
N
A
L
Threats
SWOT ANALYSIS
• Slow market growth?
• Adverse government policies?
• Growing competitive pressures?
• Vulnerability to recession and business
cycle?
• Adverse demographic changes?