Current CV JULY 2015. Iam available for short term -long term projects home or away.

1. Advertising / Marketing / Creativity
ANTHONY SWANN
Creative Director- Creative Strategist- Integrated Advertising Marketing and Brand Consultant
Ideas are the roots of creation
Anthony Swann

2. Craighall Park; Johannesburg; 2196 South Africa (M) SA code - 082 330 2019 (H) 011 788 6162
email;blackswann@mweb.co.za
Nationality English
Professional profile
An accomplished results-driven senior advertisingand marketing executive with a proven track record of
establishingand growing international bluechip brands; Definingand executing board based integrated
advertisingand marketing strategies. Meticulously organized and detail focused.
Self motivated with strongability to successfully work independently, multitask and achievethe desired
results. Extensive international experiencein creativity,advertisingand promotional marketing,with a strong
visual senseand the ability to translatemarketingideas into sales
Blue chip clients includeFinanceand Banking,Corporateand Industrial,Property,Automotive, FMCG,
Government and the Environment
Special expertise
 360° Integrated advertisingand marketing
 Problem analysis/ problem solving
 Big picturethinkingand Idea generation
 Extensive high level strategic / operational interaction
 Intuitiveunderstandingfor the soul of brands
 Conceptual campaign and copy development
Philosophy
To challenge conventional thinking and imagine new possibilities
Advertising and Marketing history
 Projects of note
Black Swan
Advertisingand Marketing consultant
July 2010- Present
Services integrated advertisingand marketing
 CSR project. Champions of the Environment ZA brand development and promotional advertising;
‘Become a environmental champion”
 Pegasus Strategic management group
_______________Champions of

3. Brand Talk ZA
Managingdirector
2003 to 2010
Integrated advertisingand promotional marketingconsultancy areas of expertise branding,advertisingand
promotional communication services with focus on Government and Minister business;20+employees
 The strategic development and creative facilitation of the South African Department of Arts and
Culture 2006-11 FIFA 2010 World Cup program
 Development of the Africa Access Group from infancy to a renowned multinational brand
 CSR project. The first Pamoja Global Disability Conference held in South Africa
 McMillan Publishing House. Design and production of South African Teacher and student training
material generating approximately R6, 000,000.in annual savings for McMillan publishers by
streamlining new design and production procedures
Conquest TMI /J Walter Thompson UAE
Executive Creative Director
2002 to 2003
A new startup advertisingagency,mission to focus on new business outsideof the TMI/JWT internationally
aligned bluechip accounts as executive creativedirector; I held the number 2 position within the agency
management team.
 Saudi Hollander Bank Van Gogh account launch
 The first national open gender artist exhibition held on the sky bridge, Riyadh Saudi Arabia in
conjunction with the Saudi Hollander bank.
Grey Worldwide Africa
Executive Creative Director
1998 – 2002.
Big picturethinking,creative strategies and development, advertisingand promotional communication
services,directmarketing, brandingand interactive. Under my management clientserviceteam, 5 creative
units a design studio and production department duringthis time we successfully pitched for and won several
major new business accounts.
 The development and first true alignment of brand and lifestyle. Mazda automotive and extreme
sports
 New business win, launch and introduction of Barclays Bank PLC into Pan-Africa budget R14,000,000
 Mitsubishi Pajero 4X4 achieving SA market leadership and vehicle sales over Land Rover
 Nu Metro Entrainment: Target to sell through wholesale and retail agents 1,000,000 DVD and video
units of the movie Titanic. Gala launch event attended by several international VIPs, movie stars, and
trade delegates within 2 weeks the sales target of 1,000,000 units had been met and increased by 20%
Ammirati Purist Lintas Creative Director 1997-1998.S.B.B.W. Partnership Creative Director 1993- 1997
Previously London agencies *AM&C Advertising Marketing and Communications

4. Education
Degrees from the followingUnited Kingdom Design and Marketing institutes;The SIAD (Society of Industrial
Artist and Designers) The London School of advertising,marketingand communication (CAM) London Art and
Design degree.
Advertising awards
International and National
Executive summary
The underliningpassion of my lifeis inspirational creativity whether in nature, technology, the arts,
architecture, design or lateral thought as a proven creativeleader I thrive on developing business focused
innovativeideas,concepts,images and words.
I base my leadership philosophy on four core principles beingpassionate, innovative,demanding and listening.
Passionatein everything I do, innovativein my thinking,demanding of excellence and listening to the needs of
clients and customers.
From a business perspectivemy international advertisingand marketingexperience covers successfully
identifyingand developing new imaginativeand sustainablebusinessopportunities,brand development and
growth, corporate image development and importantly clientprofitability and growth.
I believe these holistic attributes will proveinvaluableto any potential clientor employee lookingfor
inspirational businessfocused creativity,advertisingand promotional marketingactivity in this field I will lead,
guide, inspirer and mentor success.
.
Communication is the key to understanding, and words and images provide a method of communication;
that is at once simple and yet quite meaningful.
Anthony Swann
Available for long term or short term projects home or away
Current portfolio can be viewed at Shareslide.com
Thank you for your interest and consideration