Confident Content from Doug Kessler at Another Marketing Conference 2014
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At 2014's Another Marketing Conference (another.uk.com) in London, Doug Kessler from Velocity talked to delegates about the importance of being confident when it comes to content marketing.
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Confident Content from Doug Kessler at Another Marketing Conference 2014
- 1. Confident content. Doug Kessler Velocity Partners @dougkessler #AMC14
- 6. What we learn about the communicator makes a bigger impression and stays with us longer than what we learn about the topic.
- 7. What we learn about the communicator Same with content. Time Impact What we learn about the topic
- 8. Content marketers are obsessed with the explicit at the expense of deeper and more important signals.
- 9. Content is a demo of you.
- 13. Great content is always confident content.
- 14. Self-confidence. Afeeling of trust in one’s abilities, qualities and judgement.
- 15. Confident content signals: I know what I’m talking about. I’m good at telling stories.
- 16. Why confidence:
- 18. Why confidence: 1. Itattracts 2. Itsignalsexpertiseandexperience
- 19. Why confidence: 1. Itattracts 2. Itsignalsexpertiseandexperience 3. Itsignalshonesty
- 20. Why confidence: 1. Itattracts 2. Itsignalsexpertiseandexperience 3. Itsignalshonesty 4. Projectssuccessandmomentum
- 21. Why confidence: 1. Itattracts 2. Itsignalsexpertiseandexperience 3. Itsignalshonesty 4. Projectssuccessandmomentum 5. Grabsattention
- 22. Gabriel Garcia Marquez 100 Years of Solitude Manyyearslater,ashefacedthe firingsquad,ColonelAureliano Buendíawastorememberthat distantafternoonwhenhisfather tookhimtodiscoverice.” “
- 23. Confidence is not just a style, it’s a message.
- 27. Confident:
- 28. 8 tips for producing home run content.
- 29. 1) Find your sweet spot
- 30. The Sweet Spot Stuff prospects care about most. Stuff you know the most about.
- 32. KCP Waste & Hazard Walk
- 35. 3) Take a stand.
- 36. The white paper died in 2002. From abuse.
- 38. 4) Say less.
- 41. 5) Be stupidly generous.
- 43. 6) Have fun.
- 45. Metro Trains Dumb Ways to Die
- 46. 7) Go negative.
- 49. Head x Heart = Home Run
- 51. 1)Findyour sweet spot. 2)Pick someone toalienate. 3)Take a stand. 4)Say less. 5)Getstupidly generous. 6)Have fun. 7)Gonegative. 8)Getemotional.
- 52. Confidence is not just a style, it’s a message.
- 53. Thank you.
Hinweis der Redaktion
- Attracts: evolution: confidence is a sign of health
- Expertise and experience – a major SOURCE of confidence
- Honesty – confident people are less likely to lie – have less to lie about, aren’t hiding anything
- Success & Momentum – a company going places and in control of its destiny… success breeds success: a self-fulfilling prophecy
- Attention – not just an important goal – THE critical goal; and the hardest thing to do.Know one knew this better than Gabriel Garcia Marquez (RIP). 100 Years of Solitude.
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- Paths of FlightGE AviationNo narration. One simple special effect.
- Follow the FrogMax Joseph for The Rainforest Alliance
- Thank you.