5. Submit Your Site to Search Engines
Submit your site to Google
Submit your site to Bing
6. Connecting your Site to Google Analytics
• Monitor site’s traffic and user behavior
• Go to Google Analytics website
• Enter your personal and website information, then follow the
instructions
• Retrieve the tracking ID (should look something like UA-49557019-1)
• Enter the tracking ID through ‘My Account’ in Wix.com
10. Connecting your Site to Google Analytics
That’s it.
Your site is now connected to Google Analytics.
The next time you login to GA you’ll see your site’s details.
11. Mobile Compatibility
• You can easily switch to Wix’ Mobile Editor – click on the icon here:
• Make sure you edit your site’s mobile appearance:
• local searches tend to be via mobile
• your visitors will appreciate a mobile compatible site
• Search Engines rank mobile optimized sites higher on mobile searches!
12. Let’s Get to work!
2 Levels of Optimization
• Site Level
• Page Level
Homepage
Contact Collection
Cupcakes
Sweet
Buns
About
Page
Page
Page
Site
16. Title
• Keep it under 60 Characters!
• Include:
• Most important keywords (used wisely! e.g. Free Website Builder)
• Business name
• Location (if relevant)
• Use Pipelines (“ | “) if separation is needed
e.g. Keyword | Business name | Location
• Make it clear and elegant
20. Header Code – Meta Tags
• Wix offers meta data insertion directly into their designated place
• Some 3rd party applications require entering a verification code into
the site’s code ‘head’ section
• It may sound techie but Wix has made it super easy!
21. Header Code – Meta Tags
• Verify 3rd Party Applications
• Google Authorship
• Webmaster Tools
• Twitter Cards
• Etc.
24. Social Share Snippets
• When you share your website on social networks, give it the look
that you want
• Choose a strong and appropriate image that you want potential
clients to see
• Use an image which is at least 600x315 in size
27. Social Links
Allow your visitors to share your website easily
Add share social buttons to your website
31. Page Name & Address
• Page Name determines the name displayed in the website’s menus
• Page Address determines the page name in the URL
• Use short, clear names which are relevant to the page’s content
33. Page Title & Description
• Create a dedicated and unique Title and Description for each page
• Use relevant keywords for each page
35. Headings
• 6 different sizes of HTML headings: H1 – H6
• H1 is the largest and the most important from
an SEO point of view
• Make sure you only use H1 once on each
page
• Don’t click on “show on all pages” unintentionally
36. Headings
• USE YOUR KEYWORDS
• The ones relevant to the specific page
• Keep the H1 no more than one line
• Use the H1 at the top of the page
• Smaller title sizes (H2-H6) can be used more freely
38. Page Index / NoIndex
• You can choose whether a page will be indexed or not via the page
settings menu
• You might want to avoid personal information being displayed freely
in search results
• This is especially useful if you are still working on a page and you
don’t want your users to find it till you done.
• It is also useful if your product went out of stock and you don’t want
the product page to keep showing on search results.
40. Anchor Text
• Anchor Text are the words which
are used to link to a page -
internal or external
• It implies the content of its
destination URL
• Don’t just use a URL or a simple
‘click here’ as a link’s text
• Use short and descriptive words
as anchor text
41. Anchor Text
1. Go to ‘edit text’
2. Highlight the relevant text and click ‘Link’
3. Choose whether to link to a page in your
website, a different URL, an email
account, or a document
1
2
44. Image ALT Text & Title
• Alt Text provides search engines with information about your images. Search
engine robots are unable to “read” images - only text
• Image Title is the text appearing over the image when you hover over it without
clicking on it
• Alt Text is crucial for: (1) crawlers to understand the image’s content; and (2) for
users in case there is a problem with loading the image.
• Click on the image in the Wix Editor, then click ‘settings’
46. Wix SEO Wizard
• The Wix SEO Wizard is available for all Wix users for free.
• You can get great tips for how to best handle the following in your website:
• Title
• Description
• H1
• Image ALT
• Text Quantity
• Keyword Density
In this short presentation, I’ll try to give you the basics behind the Search Engine World.
We’ll go over the process beginning with a query and ending with finding the best result possible,
And understand the magnificent value that SEO holds for your Website.
Mention that SITE TITLE is displayed as the HP title and overrides manual edited page different title for the HP…