Don't believe in content marketing? These are the top 10 myths that are keeping business owners from investing in content marketing, and ultimately losing them money.
22. As you saw in the HubSpot
chart, content marketing is
actually cheaper than direct
sales in many cases.
23. On top of that,
content marketing has a distinct
advantage over other types
of marketing...
24. and nothing else to show for it.
You can spend resources on salespeople
making calls or going to networking
events, but at the end of the day, you’ll
have the client or the customer
25. Social Media Following
Email List
Content Library
Not only does content get you the client,
but it gives you valuable assets too.
26. the effectiveness of these
assets grows exponentially
as your reach increases.
Even more,
29. Even the most well-intentioned,
enthusiastic business owner
might only keep a consistent
content marketing strategy going
for a month or two.
(Which isn’t long in content marketing time.)
31. “
What if someone said to you…
I’d love to become a business owner
and live a life of freedom, but that’s
going to take a lot of time and hard
work, so I don’t know...
33. If you don’t want to do the hard stuff,
you’re not going to get the results.
It’s as simple as that.
34. Just like running a business, many
aspire to it, but far fewer actually
accomplish it. But that doesn’t mean
it can’t be done.
Same with content marketing.
61. There are two main
reasons you will never
be able to fully automate
content marketing.
62. #1 People know when they are being
communicated with by a robot.
63. If they say to themselves (or even feel it
subconsciously) “This was posted by a
robot.” They are far less likely to engage.
#1 People know when they are being
communicated with by a robot.
64. #2 Google and Facebook punish your
reach for automation.
65. Even if your readers don’t know the content is
automated, Google and Facebook do.
They crack down on automated content as it is
typically less engaging and they aim to create
the best user experience possible.
#2 Google and Facebook punish your
reach for automation.
66. On the other hand,
email automation and drip campaigns
can be extremely effective.
74. It’s more than likely it’s what you want to
talk about rather than what you think your
audience needs or wants.
The content isn’t valuable
for your target market.
#1
78. If you don’t feel like your content is important
enough to shout from the rooftop using your
email list and/or social media then why would
anyone else think it’s important?
You aren’t letting your
audience know about your
blog.
#3
100. It’s true that the
crazy-amazing benefit of
content marketing doesn’t
come until your blog is aged
like a fine wine.
(More like 8 months to a year , but you get it.)