SlideShare ist ein Scribd-Unternehmen logo
1 von 21
Downloaden Sie, um offline zu lesen
Redbull
THE REDBULL STORY
THE START
Founded by Dietrich
Mateschitz in Austria
in 1987.
By 1997, it had
expanded to all
Europe, Australia and
South Africa.
THE INITIAL PRODUCT
An energy drink sold
in silver and blue
can
Contained amino
acid tauline, B-
complex vitamin and
caffeine.
PRODUCT EXPANSION
WHAT SETS REDBULL APART??
1) Built a strong brand image.
2) Reflected authenticity and originality
3) Focused on pre-marketing and
sponsoring
4) Micro-targeted trendy shops, clubs
and bars
5) Cautious targeting of opinion leaders
6) Aligned with extreme sports,
athletes, teams and artists.
AND OF COURSE THE FAMOUS TAGLINE
REDBULL GIVES
YOU WINGS
ANTI-MARKETING
STRATEGY
Uses traditional marketing only when the
market is mature and company needs to
reinforce the brand.
This strategy has been extremely
successful as it connects with its young
consumers.
REDBULL SPONSORSHIP
Red Bull sponsors variety of adventure
sports like mountain climbing, snow
boarding, sailing apart from regular
sports.
It also sponsors rock concerts and events
Events such as Flugtag are very popular in
which homemade flying machines are
tested.
Red Bull sponsors many athletes from different
sports. E.g. Vettel (F1), Hilary Knight(Snow
Hockey), Kris Bryant (Baseball) etc.
RED BULL’S MARKETING PRISM
COMPETITION FACED BY RED BULL
Red Bull leads the Energy Drinks
Market with 43% share.
RED BULL
A SWOT ANAYSIS
STRENGHTS
1) Market Leader- They are the leaders in
the sports drink market
2) Market Efforts- Their promotions,
events, campaigns are well targeted
3) Strong Brand Identity
WEAKNESS
1) Prices are little higher than competitors
2) Only has one product with branches of
it
3) Lack of innovation
4) A lot of competition ( both industry as
well as market competition)
Opportunity
1) A lot of promotions, advertising and
activities
2) Consumer recognition
3) Ventures: like with facebook
THREATS
1) Health concerns- Very high caffeine
content
2) A lot of existing competition
3) Threat of entry of popular drinks
brand like Coca Cola or Pepsi
SUMMARY
DISCLAIMER
Created by Ankit Anand, BITS Goa, during a
Marketing Internship by Prof. Sameer Mathur, IIM
Lucknow

Weitere ähnliche Inhalte

Ähnlich wie Redbull

Ähnlich wie Redbull (20)

Red Bull
Red BullRed Bull
Red Bull
 
Red bull presentation
Red bull presentationRed bull presentation
Red bull presentation
 
Secrets to wiings of red bull !
Secrets to wiings of red bull !Secrets to wiings of red bull !
Secrets to wiings of red bull !
 
Marketing Mix on Adidas
Marketing Mix on AdidasMarketing Mix on Adidas
Marketing Mix on Adidas
 
Digital Digest Assignment
Digital Digest AssignmentDigital Digest Assignment
Digital Digest Assignment
 
Why did red bull succeed in the world market
Why did red bull succeed in the world marketWhy did red bull succeed in the world market
Why did red bull succeed in the world market
 
Redbull
RedbullRedbull
Redbull
 
adidasppt.pdf
adidasppt.pdfadidasppt.pdf
adidasppt.pdf
 
Adidas
AdidasAdidas
Adidas
 
Success Story of Maggi & Nike
Success Story of Maggi & NikeSuccess Story of Maggi & Nike
Success Story of Maggi & Nike
 
Adidas
AdidasAdidas
Adidas
 
Adidas
AdidasAdidas
Adidas
 
Red Bull Cool Factor
Red Bull Cool FactorRed Bull Cool Factor
Red Bull Cool Factor
 
Red Bull
Red BullRed Bull
Red Bull
 
Red bull by venkat
Red bull  by venkatRed bull  by venkat
Red bull by venkat
 
Nike Vs Adidas
Nike Vs AdidasNike Vs Adidas
Nike Vs Adidas
 
Nivea, because we care!
Nivea, because we care!Nivea, because we care!
Nivea, because we care!
 
Muhammad ainul wafa
Muhammad ainul wafaMuhammad ainul wafa
Muhammad ainul wafa
 
Nike vs adidas
Nike vs adidasNike vs adidas
Nike vs adidas
 
Brand,nestle
Brand,nestleBrand,nestle
Brand,nestle
 

Kürzlich hochgeladen

Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 

Kürzlich hochgeladen (20)

Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 

Redbull

  • 3. THE START Founded by Dietrich Mateschitz in Austria in 1987. By 1997, it had expanded to all Europe, Australia and South Africa.
  • 4. THE INITIAL PRODUCT An energy drink sold in silver and blue can Contained amino acid tauline, B- complex vitamin and caffeine.
  • 7. 1) Built a strong brand image. 2) Reflected authenticity and originality 3) Focused on pre-marketing and sponsoring 4) Micro-targeted trendy shops, clubs and bars 5) Cautious targeting of opinion leaders 6) Aligned with extreme sports, athletes, teams and artists.
  • 8. AND OF COURSE THE FAMOUS TAGLINE REDBULL GIVES YOU WINGS
  • 9. ANTI-MARKETING STRATEGY Uses traditional marketing only when the market is mature and company needs to reinforce the brand. This strategy has been extremely successful as it connects with its young consumers.
  • 11. Red Bull sponsors variety of adventure sports like mountain climbing, snow boarding, sailing apart from regular sports. It also sponsors rock concerts and events Events such as Flugtag are very popular in which homemade flying machines are tested.
  • 12. Red Bull sponsors many athletes from different sports. E.g. Vettel (F1), Hilary Knight(Snow Hockey), Kris Bryant (Baseball) etc.
  • 14. COMPETITION FACED BY RED BULL Red Bull leads the Energy Drinks Market with 43% share.
  • 15. RED BULL A SWOT ANAYSIS
  • 16. STRENGHTS 1) Market Leader- They are the leaders in the sports drink market 2) Market Efforts- Their promotions, events, campaigns are well targeted 3) Strong Brand Identity
  • 17. WEAKNESS 1) Prices are little higher than competitors 2) Only has one product with branches of it 3) Lack of innovation 4) A lot of competition ( both industry as well as market competition)
  • 18. Opportunity 1) A lot of promotions, advertising and activities 2) Consumer recognition 3) Ventures: like with facebook
  • 19. THREATS 1) Health concerns- Very high caffeine content 2) A lot of existing competition 3) Threat of entry of popular drinks brand like Coca Cola or Pepsi
  • 21. DISCLAIMER Created by Ankit Anand, BITS Goa, during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow