special thanks for: Alexandra Sharina, Asya Kulikova & #arg_team, Anna Kasimovskaya for this todo. credits: blog.kissmetrics.com/7-social-media-trends/ blog.bufferapp.com/social-media-trends-2018/ sproutsocial.com/insights/marketing-trends/ sproutsocial.com/insights/social-media-trends/ inc.com/zoe-henry/social-media-fails-2017.html/ inc.com/larry-kim/9-social-media-trends-to-pay-attention-to-in-2018.html socialmediatoday.com/news/social-media-trends-in-2018-infographic/517131/ forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/#3e2e433025fb/ adweek.com/digital/penny-wilson-hootsuite-guest-post-5-trends-that-will-shape-social-media-in-2018/

1. SOCIAL
MEDIA
TRENDS
ARE HERE

4. CONTENT
CROWD
UGC
PLATFORMS

5. SOCIAL MESSAGING
HAS ALREADY SURPASSED
SOCIAL MEDIA USAGE1

6. People used to communicate
with businesses via the phone,
then emails,
and then social media…
now, it’s
social
messaging

8. A survey by Oracle found that 80% of senior
marketing & sales executives around the world
are already using chatbots for their business or
plans to use them by 2020.

9. BUSINESSES CAN NO LONGER
AFFORD TO IGNORE
SOCIAL CUSTOMER
SERVICE!2

10. A survey of more than 1,000 people
by Sprout Social found that 46%
of the respondents
have “called out”
or complained about
a business on social media

11. Sprout Social discovered that, when shunned
on social media, 30%of their respondents
will go to a competitor
&
26%will less likely use
the company’s product or service.

12. VIDEO
IS EVERYWHERE3

13. According to a survey
by Animoto, more than 50%
of marketers
surveyed had planned to increase their spend on
video ads on Facebook (63%), YouTube (60%),
Twitter (52%), and Instagram (50%)
🙋💰📈

14. Buzzsumo’s research on 880M Facebook posts
in 2017 found that VIDEO POSTS
have the highest average engagement
and
twice the level of engagement
of other post types on average.

15. LIVE STREAMING
WILL CONTINUE ITS EXPLOSIVE
RISE IN POPULARITY
4

17. About 80%of consumers would rather watch
a live video from a brand than read a blog,
and 82% would prefer live video to written
social media updates.

18. User-Generated Content
can help drive reach
and engagement
5

19. By leveraging National Geographic’s Instagram followers,
Microsoft was able to reach about 91Mpeople.

20. Augmented reality
will finally
take off 6

22. Check out these mascots and team
logos in AR
Just in time for March Madness!

24. People
first!7

27. Creating a fully optimized profile
for the character complete with experience, recommendations,
and original blog articles.

28. 😉 #opportunity

29. BRAND
FATIGUAG…8 😖

30. Increased volume of businesses
is also leading to an increased
presence of brand-written
content.
😴

31. #FACT_CHECKING

32. #UNDERSTANDING_PEOPLE

33. MARKETERS HAVE REALIZED THAT SOCIAL MEDIA ISN’T JUST A WAY TO SHARE
YOUR CONTENT.
BRANDS RANDS OPERATING
LIKE MEDIA COMPANIES

34. BRANDS ARE SHIFTING AWAY FROM HEAVY DIRECT RESPONSE ADS THAT HAVE
THE STRICT GOAL OF SELING, AND
MOVING TOWARD USING
CONTENT TO TELL STORIES!

36. Local and personal
experiences will sharply
increase in popularity
9

37. The fast food chain
tweeted out an image
of Pepe the Frog….

39. 😐

40. An entire staff created for the
campaign stayed in Sochi to
document athlete journeys with
photos, videos, and other content.
The campaign resulted
in 78,000+uses of the
campaign hashtag #itaddsup,
a 12% increase in overall social
audience, and 97Mbrand
impressions.

41. Everyday Congrats from Tina Fey
by American Express
The videos resonated so much with viewers,
the campaign resulted in over 30M views and a 20% lift
in brand consideration for AMEX.

42. 10ANOTHER
SEARCH

44. stories
11

46. More than 300M people
are sharing stories
on Instagram and WhatsApp
separately every day

50. Z…?Z

51. •Connect with Gen Z influencers.
•Understand what they need.
•Highlight real people.

52. knowyourmeme.com/memes/i-d-hit-it

53. @GymShark did success
it primarily through
partnering up with
non-celebrity fitness
influencers to reach
a younger demographic
including Gen Z.

54. •The global Gen Z population
is expected to reach 2.56 billion
by 2020, and 84.7 million
in the US.
•85% of Gen Z uses social media
to find out about new products.
•32% of Gen Z watches at least
an hour of video content online
each day.
•Nearly half of those in Gen Z
will spend 10 hours a day online.
but…

56. PRIVACY
and open source
will take precedence12

57. IHOP Retweets an Anti-Hillary
Campaign Message
Although the company later claimed that its Twitter account was
hacked, few seemed to believe it. "Hackers compromised the @IHOP
Twitter account in order to retweet one single tweet... Seems legit,"

59. https://mypermissions.com

60. The more modern your campaign is,
the better chances you’ll have
at connecting with your audience,
and differentiating yourself from the crowd.

61. FACT CHECKING
UNDERSTANDING
PEOPLE
RULES

62. CREDITS
blog.kissmetrics.com/7-social-media-trends/
blog.bufferapp.com/social-media-trends-2018/
sproutsocial.com/insights/marketing-trends/
sproutsocial.com/insights/social-media-trends/
inc.com/zoe-henry/social-media-fails-2017.html/
inc.com/larry-kim/9-social-media-trends-to-pay-attention-to-in-2018.html
socialmediatoday.com/news/social-media-trends-in-2018-infographic/517131/
forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/#3e2e433025fb/
adweek.com/digital/penny-wilson-hootsuite-guest-post-5-trends-that-will-shape-social-media-in-2018/