1. Ángel Miguel Llerandi
888 S. Douglas Rd. Apt. 108 (786) 608-7933
Coral Gables,FL 33134 angel_llerandi@yahoo.com
Summary of Qualifications
• Extensive experience managing sales, distribution, strategic analysis, strategic planning, marketing, marketing research,
marketing budgets, logisticsand operations.
• Specialized education in marketing and sales.
• Experienced in different industries such as financial services,consumer and industrial tools,industrial and construction ti res,
food products, confectionery, cosmetics,hygiene products and perfumes.
• Skilled in launchingand introducingnewproducts, new brands and lineextensions.
• Developed and coordinated marketing strategies through the design and implementation of advertising campaigns,
promotional activitiesand media planning.
• Participated in key global projects,involvingstrategic planning,global agentdevelopment and marketing strategies.
• Six Sigma trainingand experience.
• Trilingual:NativeSpanish speaker,completely fluent in English and Portuguese.
Summary of Accomplishments
• Duplicated sales in 3 years from$11.2M in 2010 to $22.4M in 2013.YTD 20% above previous year (CamoplastSolideal).
• Exceeded sales plan in 2008 by 11%. Total sales in 2008 of $92M for Latin America and the Caribbean,with 22% growth vs.
2007,with a record OM of 34% (Stanley Black & Decker).
• Achieved revenue objectives as planned in 2005 of US$ 213M, growing at 11% YOY (Western Union).
• Increased sales fromUS$ 0.5M to US$ 5.0M F.O.B. imports in the Central American region in 4 years (ARCOR Group).
• Created profitability in operations from (6.5%) to 20.1% net profit, allowinggreater marketing budgets and promoting long
term investment (ARCOR Group).
• Continuous design and successful implementation of marketing plans and sales strategies.
Educational Profile
2014 HARVARD UNIVERSITY, Division of Continuing Education Boston, MA
Corporate FinanceIntensive Program
2012, 2013 INLINGUA, School of Languages Miami,FL
Intensive Business PortuguesePrograms.Level 5
2003 CENTER FOR CREATIVE LEADERSHIP San Diego, CA
Leadership Development Program
1999 COLUMBIA UNIVERSITY, School of Business New York, NY
Sales Management Executive Program
1994 FLORIDA INTERNATIONAL UNIVERSITY Miami,FL
School of Business - PostgraduateProgram in International Marketing
1989 - 1993 ESCUELA SUPERIOR DE MARKETING Y NEGOCIOS (ESEM) Madrid,Spain
School of Business - Bachelor’s Degree; Major in Marketing & Business Administration

2. Professional Experience
2010 - Present Managing Director
CAMOPLAST SOLIDEAL Miami,FL
Camoplast Solideal is a world leading manufacturer of industrial tires, rubber tracks and undercarriages with a strong presen ce in
construction tires and wheels. It’s a $1,100 million company and employs 7,600 people worldwide. It has manufacturing facilities in
North America, Europe and Asia and has distribution in morethan 110 countries .
Responsible for managing Latin America and the Caribbean, supervising 43 distributors in the region. Managing sales, marketin g,
finance,customer serviceand logistics.
2006 - 2010 General Sales Manager
STANLEY BLACK AND DECKER Miramar,FL
Stanley Black & Decker is the world’s leading manufacturer of hand,industrial and power tools.It’s a $8.8 billion company with 38,000
employees worldwide.
Responsiblefor supervisingnineoffices throughoutLatin America and the Caribbean for the world’s leadingcompany in consumer and
industrial tools. Manage a team of thirty people, including nine area managers, three sales representatives, seven sales promoters,
one business development manager and ten administrators.Finished 2008 11%above plan and 22% over 2007. Total sales of $ 92M.
Products include consumer and industrial tools, hardware, fastening, storage and office supplies. Have successfully opened new
distributors,newmarkets, and have launched new product lines in the region. Manage sales of leadingbrands in the industry such as
Stanley, Proto, Facom, Bostitch,Virax and National.
2001 - 2006 Regional Director
WESTERN UNION Hollywood, FL
Western Union is the world’s largestmoney transfer company. It’s a $5.3 billion company with 7,000 employees worldwide.
Responsiblefor a 215 million dollar sales plan in 2006.Achieved revenue objectives as planned,growing 11% YOY.
Responsible for designing the general strategy, implementation, business development, marketing, operations and general
coordination in theCentral America and Caribbean regions.Managingthecompany’s third largestagentin the world.Managed a team
made up of a marketing manager, a business development manager, two operations managers and one administrative assistant.
Coordination with other departments, advertisingagencies,customers and agents throughout Western Europe and the Americas.
1994 - 2001 Regional Manager
ARCOR Miami,FL
ARCOR is the world’s leadingmanufacturer of confectionery products. It’s a $3.3 billion company with more than 20,000 employees
worldwide.
Responsible for business development and growth of sales, distribution establishment, portfolio consolidation in the market; design
and implementation of marketing strategies; establishment of brand equity and recognition. Responsible for administration,
operations and customer service for the Caribbean region. Management of a team made up of a sales manager, sales executive,
marketing manager, logistics manager and general coordinator.Responsiblefor managing21 distributors in theCaribbean region.
1992 - 1993 Assistant Marketing Research Manager
GRUPO PUIG / PRADA Perfumes Madrid,Spain
Grupo Puig is one of the world’s leadingmanufacturer of perfumes, personal hygiene and cosmetics.It’s a $2.0 billion company with
6,000 employees worldwide.
Responsiblefor market research analysis and its coordination with marketing and sales strategies.Direct experience in sales ,product
management, productdevelopment and distribution research in theSpanish market.Selected to work at Nielsen A. C. offices in Madrid,
to improve the market research reports for GAL, S. A. as well as the coordination between the two companies.