Building a succesful API is primarily not a technical challenge, there are other challenges that are much harder and much more important. The content of this presentation is based on years of experience with customers APIs. Presentation from Nordic APIs (nordicapis.com), Stockholm, september 2013.

1. Building a successful API is an
technical challenge

2. Technology
is a tool

3. Building a successful API is an
?

4. Building a successful API is an
identity challenge

5. Who are
we?
?

6. “Our app
is our
product”

7. “Our data
is our
product”

9. Building a successful API is an
identity challenge

10. Building a successful API is an
cultural challenge

11. reality check
An API is...
‣ Technical
‣ Complicated
‣ Strange
‣ A threat!
‣ Something to fight
and ignore

12. do they know apis?
Management

13. do they know apis?
Marketing

14. do they know apis?
Sales

15. do they know apis?
Customer
Service

16. Not IT
only!

17. Building a successful API is an
identity & cultural
challenge

18. Building a successful API is an
trust challenge

19. “I hereby pronounce you
API and Developer”

20. Trust that the data is correct

21. Trust that the data is secure

22. Trust that the data is available

23. Trust that it is updated

24. Trust thatchanges are managed

25. Trust that help is available

26. Building a successful API is an
identity, cultural &
trust challenge

27. Building a successful API is an
adoption challenge

28. marketing plan
Packaging

29. marketing plan
Ecosystem

30. marketing plan
Market to
End Users

31. Marketing needs
should guide
technical decisions

32. Building a successful API is an
identity, cultural, trust
& adoption challenge

33. Building a successful API is an
fun!

34. dopter.se
mashup.se
@andreaskrohn
Andreas
Krohn