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Business Impact of Private, Partner and Public APIs
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Business Impact of Private, Partner and Public APIs
1.
PRESENTED BY ANDREAS
KROHN Business Impact of Private, Partner & Public APIs
2.
Technology should serve the
business
3.
Where is the
ROI?
4.
0% 25% 50% 75% 100% Private Partner Public Number
of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point
5.
0% 25% 50% 75% 100% Private Partner Public Number
of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point probably not true
6.
0% 25% 50% 75% 100% Private Partner Public Number
of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point
7.
0% 25% 50% 75% 100% Private Partner Public Number
of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point probably closer to the truth
8.
definition Private APIs ‣Internal to
an org. ‣Known trusted users ‣No business relationships
9.
definition custom Private APIs ‣1 API
- 1 client ‣Specific tech. solution ‣Business impact: None
10.
definition custom self-serve Private APIs ‣Designed from
outside in ‣Internal resource portal ‣SOA is action ‣Impact: Medium - High
11.
definition Partner APIs ‣Used by
trusted partners ‣Few, known users ‣Manual business relationships
12.
definition integration Partner APIs ‣Easy, fast
integrations ‣New opportunities ‣Impact: High
13.
definition integration good start Partner APIs ‣Starting
point for public APIs ‣Collect feedback
14.
definition integration good start internal use Partner
APIs ‣Also use internally ‣Self-service
15.
definition ! ! ! Public APIs ‣Open to
everyone ‣(as long as they pay) ‣Automatic business relationships
16.
definition for everyone ! ! ! Public APIs ‣You
don’t know how the API will be used ‣Usage rates are critical ‣Impact: Very high?
17.
definition for everyone for partners ! ! ! Public
APIs ‣Users can be partners ‣Manual business relationships
18.
definition for everyone for partners internal
use ! ! Public APIs ‣Use public APIs internally ‣If you don’t something is very very very wrong
19.
Business relationship Fullfillment Potential Business Impact Realistic Business Impact Private (custom) Manual (internal) Manual
None None Private (self-serve) Automatic (internal) Automatic High (for big companies) Medium Partner Manual Automatic High High Public Automatic Automatic Very high Medium
20.
more public ! ! ! How to
change an API ‣Designed from outside in ‣Licenses, pricing, security, documentation…
21.
more public more private ! ! How
to change an API ‣Potential backlash ‣Communicate in time ‣Turn key users into trusted partners
22.
Mix & match
as appropriate
23.
Thank you! mashup.se @andreaskrohn andreas@dopter.se