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PRESENTED BY ANDREAS KROHN
Business Impact
of Private, Partner & Public APIs
Technology should
serve the business
Where is the ROI?
0%
25%
50%
75%
100%
Private Partner Public
Number of APIs ROI Number of APIs ROI Number of APIs ROI
Warning: Extremely unscientific content used just to make a point
0%
25%
50%
75%
100%
Private Partner Public
Number of APIs ROI Number of APIs ROI Number of APIs ROI
Warning: Extremely unscientific content used just to make a point
probably not true
0%
25%
50%
75%
100%
Private Partner Public
Number of APIs ROI Number of APIs ROI Number of APIs ROI
Warning: Extremely unscientific content used just to make a point
0%
25%
50%
75%
100%
Private Partner Public
Number of APIs ROI Number of APIs ROI Number of APIs ROI
Warning: Extremely unscientific content used just to make a point
probably closer to the truth
definition
Private APIs
‣Internal to an org.
‣Known trusted users
‣No business relationships
definition
custom
Private APIs
‣1 API - 1 client
‣Specific tech. solution
‣Business impact: None
definition
custom
self-serve
Private APIs
‣Designed from outside in
‣Internal resource portal
‣SOA is action
‣Impact: Medium - High
definition
Partner APIs
‣Used by trusted partners
‣Few, known users
‣Manual business
relationships
definition
integration
Partner APIs
‣Easy, fast integrations
‣New opportunities
‣Impact: High
definition
integration
good start
Partner APIs
‣Starting point for public
APIs
‣Collect feedback
definition
integration
good start
internal use
Partner APIs
‣Also use internally
‣Self-service
definition
!
!
!
Public APIs
‣Open to everyone
‣(as long as they pay)
‣Automatic business
relationships
definition
for everyone
!
!
!
Public APIs
‣You don’t know how the
API will be used
‣Usage rates are critical
‣Impact: Very high?
definition
for everyone
for partners
!
!
!
Public APIs
‣Users can be partners
‣Manual business
relationships
definition
for everyone
for partners
internal use
!
!
Public APIs
‣Use public APIs internally
‣If you don’t something is
very very very wrong
Business
relationship
Fullfillment
Potential
Business Impact
Realistic
Business Impact
Private
(custom)
Manual
(internal)
Manual None None
Private
(self-serve)
Automatic
(internal)
Automatic
High
(for big companies)
Medium
Partner Manual Automatic High High
Public Automatic Automatic Very high Medium
more public
!
!
!
How to change an API
‣Designed from outside in
‣Licenses, pricing,
security, documentation…
more public
more private
!
!
How to change an API
‣Potential backlash
‣Communicate in time
‣Turn key users into
trusted partners
Mix & match as
appropriate
Thank you!
mashup.se
@andreaskrohn
andreas@dopter.se

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